Combining 'Natural Dashi Roasted Aroma' to Stimulate Feline Olfaction with High Protein Content: Domestic Premium Cat Food 'nyam nyam' Launches June 11, 2026!

Oizumi Shimonita Co., Ltd. (Headquarters: Atsugi, Kanagawa; Representative Director: Takao Kakizawa) announced the launch of 'nyam nyam,' a premium Japanese cat food designed for feline health and the joy of eating, on June 11, 2026, via its official online store.

Three Promises of 'nyam nyam' (Ingredients, Process, Safety)

A Rich Aroma of 'Fermentation × Roasting × Natural Dashi' that Awakens Instincts the Moment the Bag is Opened
70% of a cat's food selection criteria is based on 'scent (aroma).' 'nyam nyam' employs a proprietary 'Umami Penetration Technology' to infuse the savory flavor of bonito and dashi deep into each kibble. Through a low-temperature air-drying process below 80℃, delicate essential nutrients and a fragrant aroma are preserved.

A Unique 'Lean Meat Design' That Is High in Protein but Gentle on the Body
By condensing only high-quality protein and cutting excess fat, the food achieves a high protein content of over 45% and an optimal Omega fatty acid balance with 16% fat content.

Primary Ingredients from 'Meat/Fish' and Completely Additive-Free
Using 'lean chicken tenderloin,' 'lean chicken thigh,' and 'salmon' as primary ingredients, it contains no meal (by-product powder). It is grain and gluten-free and uses no artificial flavors, colors, or preservatives.

Supporting 13 Health Aspects in One Meal
It provides comprehensive care for skin/coat, lower urinary tract, kidneys, intestinal environment, heart, joints, immunity, bones/teeth, antioxidant, brain/nerves, vision, metabolism, and oral health. It also features 'Naturacore,' a proprietary essence containing superfoods.