Full Proxy Participation in Executive Meetings: New Plan Launched to Connect with Decision-Makers Through 7-12 Monthly Sponsor Placements

Only Story Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Tetsuya Hirano), which operates Japan's largest decision-maker matching platform with 7,000 pre-screened decision-makers, has launched a new plan called "Executive BAR Sponsor." This plan packages proxy participation in executive meetings with sponsor placements.

Leveraging sponsor slots in executive meetings, which Only Story operates 7-12 times a month, the service directly delivers appointments with decision-makers who have responded positively to "want to hear more" from participating executives.

Background and Challenges

There is approximately a 10-15 times difference in closing rates between appointments with representatives and appointments with decision-makers.

In other words, results fundamentally change if you can reach decision-makers. Despite this, many companies fail to reach them.

Telemarketing connection rates continue to decline.

Exhibitions and webinars only attract representatives.

Deals acquired through referrals close, but there is no system for mass production.

Among these challenges, sponsoring executive meetings and conferences is gaining attention as an effective strategy. However, designing and managing which meetings to attend, who the participants are, and how to follow up after attendance is a high burden, leading many companies to participate only once.

"Cannot reach decision-makers" and "Cannot manage executive meetings" - "Executive BAR Sponsor" solves these two walls simultaneously.

Service Details

"Executive BAR Sponsor" is a subscription-based plan that combines proxy participation in executive meetings with the supply of decision-maker appointments. It continuously supports companies' new business development through the following three pillars:

1) Monthly provision of executive meeting sponsor slots

Your company will be featured as a sponsor at executive meetings operated by Only Story (7-12 times a month, with 7-12 decision-makers attending each meeting). Decision-makers who respond "I want to hear about the sponsor company" in the post-meeting survey will be directly introduced to you. The survey response rate is approximately 95%, with an estimated 4-12 appointments per month.

2) Direct provision of decision-maker appointments

Information of decision-makers who expressed interest in the survey will be passed directly to your company. Since these are appointments limited to those with decision-making authority, not just representatives, the closing rate is approximately 10-15 times higher compared to representative appointments. This service is available at a fixed monthly fee with no additional charges.

3) Bi-monthly regular meetings

To continuously align on your company's target conditions, appeal strategy, and progress, we will hold regular meetings once every two months. This is designed to improve the accuracy of company introductions through ongoing operation.

[Free Consultation Here]

https://timerex.net/s/m.ikeda_6f8f_1e12/353981d6/

Features and Strengths

Referrals from 100% Decision-Maker Venues: Executive meetings operated by Only Story are limited to participants who are directors or above (at least executive officers), allowing negotiations to proceed at a decision-making speed unattainable with representative appointments.

High Connection Rate with 95% Survey Response: The post-meeting survey response rate is approximately 95%, several times higher than typical exhibitions and webinars. This structurally increases connections with decision-makers who have clear needs.

Zero Additional Costs Based on Results: No additional charges are incurred regardless of the number of appointments or successful deals. This makes budget planning easier and provides a clear outlook on cost-effectiveness.

Diverse Executive Meetings, Including Those with Listed Company Presidents: We continuously host meetings with various listed company presidents, such as Mamoru Nanbara of "Money no Tiger," Serizawa of SmartHR, Kinoshita (CHRO) of Mercari, and Minami (Chairman) of Coconala. This provides opportunities to connect with executives not typically met at general networking events.

Target Users and Usage Scenarios

Target Users

Companies with BtoB products targeting a wide range of industries (recruitment support, sales support, consulting/training, development/production, etc.)

Companies with multiple products that want to build multiple proposals through continuous contact with decision-makers.

Companies with a certain unit price for their products, where negotiations with decision-makers lead to order contributions.

Companies focusing on agency/partner sales who want to increase referrals and partnerships through decision-makers.

Companies in highly competitive markets where differentiation is difficult with representative appointments, and who want to strengthen direct appeal to decision-makers.

Usage Scenarios

When telemarketing and exhibition approaches to decision-makers have plateaued, and new channels are sought.

When deals through referrals and word-of-mouth are closing, but there is no system for mass production.

When considering sponsoring executive networking events but had to abandon the idea due to the high operational burden.

When aiming to establish a system for acquiring continuous contact with decision-makers on a monthly basis during a business expansion phase.

Implementation Results

One implementing company, which operates a sales support service, acquired 69 appointments within 9 months of starting, resulting in multiple successful deals.

Pricing Plans

"Executive BAR Sponsor" offers three plans based on the contract period. The longer the contract period, the lower the monthly fee.

The standard monthly fee is 700,000 yen for the 6-month plan, 540,000 yen for the 1-year plan, and 440,000 yen for the 2-year plan.

Currently, a special monitor discount is available for applications made within one week of receiving a proposal. The monitor price is half of the standard price.

Initial Fee: 200,000 yen (includes kickoff meeting, talk script creation, target selection, company introduction, database registration, etc.)

Additional Fees: None, regardless of the number of appointments or successful deals.

Monitor Discount Conditions: Applications must be made within one week of the proposal.

Future Outlook

With the mission of "Responding to the challenges of presidents of small and medium-sized growth companies with real connections," Only Story Inc. has built a network of 7,000 pre-screened decision-makers over 12 years. Moving forward, through "Executive BAR Sponsor" and the continued operation of executive meetings, we aim to systematize the acquisition of decision-maker meetings for BtoB companies and update the common practices of new business development in the industry.

First, we will honestly assess whether "Executive BAR Sponsor" is a good fit for your company through a free consultation. If we determine it is not a good fit, we can also propose alternative strategies.

[Free Consultation Here]

https://timerex.net/s/m.ikeda_6f8f_1e12/353981d6/

--- Only Story Inc. Company Overview ---

Headquarters Address: 35 Kowa Bldg. 515, 1-14-14 Akasaka, Minato-ku, Tokyo

Representative: Tetsuya Hirano, Representative Director

Established: 2013

Business Activities: Operation of decision-maker matching platform, comprehensive BtoB sales support, CXO referral support, etc.

Web: https://onlystory.co.jp/

[Inquiries]

TEL: 03-6821-7872

Web: https://onlystory.co.jp/contacts/new

Contact: Public Relations Department, Only Story Inc.