Oluage Inc. (Headquarters: Warabi City, Saitama Prefecture, Representative Director: Naoki Tanaka), a company involved in design and product planning, will launch original cookie boxes "Chicchana Warabi Cookie" and "Chicchana Warabi Cookie Petit" through its regional design brand "GYUGYU WARABI." This is their first collaboration with "Daisy (Daisy Inc.)," a long-established bakery and Western confectionery shop with unwavering popularity in Saitama Prefecture, specifically at their "Daisy Warabi Store."

The first phase of orders will begin on July 1, 2026, via the official EC site "@local."

Project Special Site URL: https://www.oluage.co.jp/atlocal/warabicookie

Sales at the "Daisy Warabi Store" are also scheduled to begin sequentially from August onwards.

Background of Development: Turning Warabi, Japan's Smallest City, into a Positive Value

Warabi City in Saitama Prefecture is uniquely characterized as "the smallest in area and highest in population density" among all cities in Japan. Our "GYUGYU WARABI" is a design brand born to communicatively convey the charm of this "compact city" and to elevate its high population density into a positive regional brand. The design, featuring adorable wallabies huddled together, has been selected as a "Warabi Brand Certified Product" and has become beloved by the local community.

This initiative has gained the support of "Daisy," a renowned local establishment since its founding in 1962, with numerous awards to its name. The collaboration, a first of its kind, was realized through a shared desire to "create a new souvenir to boost Warabi's appeal," combining "Daisy's" reliable confectionery craftsmanship, which emphasizes ingredients and methods with the expertise of their seasoned artisans, with our company's design capabilities.

Product Features: Fun to Unfold, Delicious to Eat! A Design to Enjoy with All Five Senses

1. Daisy's Authentic Cookies + Special "GYUGYU WARABI Cookie"

A selection of Daisy's highly popular authentic cookies, made with carefully selected butter for a rich flavor (including melt-in-your-mouth, crisp-yet-moist snowballs, fragrant almond, and rich chocolate walnut cookies), are included. These are luxuriously combined with special cookies baked in an original wallaby shape, created specifically for this collaboration. You can enjoy the reliable taste of a long-established shop and delightful visuals all at once.

2. Appears When You Open the Box! A Playful "Warabi City Walking Map"

When you open the gift box, a special illustrated map appears on the bottom or inside of the box, instantly conveying "This is what Warabi is like!" The design also includes features like a mini-column on the stroke order for the kanji character "Warabi," making it enjoyable as reading material while eating the cookies. It's a special design intended to spark conversations about Warabi when given as a souvenir for returning home or as a gift for loved ones.

Product Lineup

1 Chicchana Warabi Cookie (Large Gift Box) 2 Chicchana Warabi Cookie Petit (Small Gift Box)

1 Chicchana Warabi Cookie (Large Gift Box)

A luxurious box perfect for souvenirs when returning home, year-end gifts, or business gifts. It's packed with a variety of Daisy's flavors.

Contents: 24 pieces total Price: 3,500 yen (excluding tax)

2 Chicchana Warabi Cookie Petit (Small Gift Box)

A cute, compact size for small gifts or everyday treats.

Contents: 11 pieces total Price: 1,200 yen (excluding tax)

Order and Sales Schedule

To ensure delivery in the freshest possible condition, sales on the official EC site will be made-to-order, with separate order periods.

[Phase 1] Order Period: July 1 (Wed) - July 12 (Sun) ➔ Shipping: July 20 (Mon) onwards

[Phase 2] Order Period: July 13 (Mon) - July 24 (Fri) ➔ Shipping: August 1 (Sat) onwards

[Sales Locations]

Official Online Shop "@local" URL: https://atlocal.official.ec/

Project Special Site URL: https://www.oluage.co.jp/atlocal/warabicookie

* Sales at the Daisy store are scheduled to begin sequentially from August 2026.

About "@local"

The collaboration cookies released this time will be sold through "@local," a project operated by our company that aims to "shape the best of local." "@local" is a project that develops everyday goods and food by transforming unique local characteristics and interesting local topics into "cute, fun, and sophisticated designs." We value creating products that serve as "communication tools," naturally sparking conversations about the local area when worn or gifted.

About Daisy Inc.

Since its founding in 1962, Daisy Inc. has operated bakeries and Western confectionery shops rooted in Saitama Prefecture and Tokyo, primarily in Kawaguchi City, Saitama Prefecture. With proven skills boasting numerous contest awards and a commitment to carefully selected ingredients, it is a renowned local establishment visited by many fans from within and outside the prefecture.

Company Name: Daisy Inc.

Headquarters Location: 2-9-17 Yahira, Kawaguchi City, Saitama Prefecture

Representative: Hirokazu Kurata, Representative Director

Business Activities: Manufacturing and sales of bread and Western confectionery, operation of cafes and restaurants

URL: https://www.daisy1962.co.jp/

About Oluage Inc.

Under the theme of "Creating things and experiences that excite," Oluage Inc., based in Warabi City, Saitama Prefecture, handles planning and manufacturing of original products, design, and operation of regional brands "GYUGYU WARABI" and "@local."

Company Name: Oluage Inc.

Headquarters Location: 2-6-1 Nishiki-cho, Warabi City, Saitama Prefecture, 335-0005

Representative: Naoki Tanaka, Representative Director

Business Activities: Product planning, design, production, engraving, planning and sales of gift products, liquor sales

URL: https://www.oluage.co.jp/

[Inquiries Regarding This Matter]

Company Name: Oluage Inc.

Address: 2-6-1 Nishiki-cho, Warabi City, Saitama Prefecture, 335-0005

Contact Person: Ryusei Yanada, Products Department

Email: yanada@oluage.co.jp

URL: https://www.oluage.co.jp/

FACT BOX

  • Source: PR TIMES
  • Category: 地域ブランド
  • Organizations: GYUGYU WARABI / ＠local