Suzuka City's "SUZUKA@TOKYO Project" Launches! Pre-Orientation Held to Connect Tokyo Youth with the Region Through Suzuka Real Experience Promotion!

Agent Inc. (Location: Shibuya-ku, Tokyo; Representative Director: Koji Shinomiya, hereinafter "the Company"), which solves societal "troubles" through business, will hold a pre-orientation on July 14, 2026, as the first phase of the "Suzuka Real Experience Promotion." This initiative, in collaboration with the Suzuka City Tokyo Office, aims to have young people from the Tokyo metropolitan area visit Suzuka City and share its appeal in their own words. This project is part of Suzuka City's "SUZUKA@TOKYO Project" and is expected to involve 12 university students from Tokyo. It will be developed as a new city promotion model in collaboration with industry, government, and academia.

A New City Promotion That Conveys Regional Appeal Through "Experience"

Amidst the nationwide challenges of population decline and the creation of related-party populations, Suzuka City launched the "Suzuka Promotion Club (Promo Club)" in 2025, involving approximately 100 university students residing in the Tokyo metropolitan area, to promote information dissemination by young people.

However, the true appeal and challenges of a region cannot be fully conveyed through social media and the internet alone.

Therefore, in the "Suzuka Real Experience Promotion" to be held this time, participating students will actually visit Suzuka City and share the appeal they feel through interactions with local residents and on-site experiences via social media and university communities.

This is a new regional promotion that aims for young people themselves to become "fans" of the region and communicate in their own words, rather than one-way PR by the government.

Orientation Overview

In the first orientation, participating students will introduce themselves, form teams, and learn about the regional issues facing Suzuka City and the objectives of this project. Following this, they will discuss promotion strategies through group discussions and prepare for the on-site experience tour scheduled for September.

Event Overview

Date & Time: July 14, 2026 (Tue) 6:00 PM - 8:00 PM

Venue: Agent Inc. Tokyo Headquarters / Dogenzaka-dori 5F, 2-25-12 Dogenzaka, Shibuya-ku, Tokyo

Participants: 12 university students residing in the Tokyo metropolitan area

Future Schedule

Phase 1

Orientation: July 14, 2026 (Tue)

Phase 2

Suzuka City Real Experience Tour: September 10 (Thu) - 11 (Fri), 2026 (1 night, 2 days)

Phase 3

SUZUKA FAN MEETING: November 5, 2026 (Thu) at Belle Salle Yaesu

After the experience, students will disseminate Suzuka City's appeal through their respective universities and social media, and an achievement presentation event will be held.

Regional Revitalization Through Co-creation with Companies

Agent Inc. is participating in this initiative as a supporting company.

Driven by a desire for regional revitalization, the company is providing its office space as a venue for students and the region to connect. The company supports this project as a new co-creation model where government, companies, and students work together to address regional issues.

Future Outlook

Even after the project concludes, we aim to expand the related-party population in the Tokyo metropolitan area by having participating students continuously promote Suzuka City's appeal through their universities and social media.

Furthermore, while promoting collaboration with companies, such as through the "Corporate Version of Furusato Nozei" (hometown tax donation system), we are also considering expanding this co-creation model for regional revitalization, involving regions, companies, and youth, nationwide.

【Reference】 SUZUKA@TOKYO Project https://www.city.suzuka.lg.jp/shisei/plan/1015658.html

Contact Information for this Matter

Agent Inc.

Agent Inc. is a business co-creation firm that solves societal "troubles" through business. Valuing the concept of "ALL SMILE" (making everyone involved smile), we aim to create 300 sustainable businesses from within and outside the company by 2034 and establish a Japanese-origin social venture platform.

Representative: Koji Shinomiya, Representative Director

Location: Dogenzaka-dori 5F, 2-25-23 Dogenzaka, Shibuya-ku, Tokyo

Business Activities: Business development support, human resources services

Contact Information for this Matter

Agent Inc. Media Strategy Office

TEL: 03-3780-3911 [Please mention the Media Strategy Office representative.]

Email: pr_media@agent-network.com

Contact Form: https://agent-network.com/contact/business/