Premium Tonkatsu: Cumulative Visitors to Two Stores Exceed 158,000

EN Co., Ltd. (Headquarters: Machida City, Tokyo; President and CEO: Kotaro Sugimoto) is pleased to announce that the cumulative number of visitors to its "Tonkatsu Hitomi Hiroo" and "Kioicho Tonkatsu & Western Cuisine Hitomi" has surpassed 158,000.

"Tonkatsu Hitomi Hiroo" opened in July 2020, and "Kioicho Tonkatsu & Western Cuisine Hitomi" opened in July 2021. Both stores, located in prime Tokyo areas like Hiroo and Kioicho, have been supported by many customers and continue to grow as a premium tonkatsu brand that emphasizes ingredients, technique, ambiance, and hospitality.

Leveraging the operational expertise and brand strength cultivated at both stores, we have now officially launched a new brand, **"慶 (YOI)"**, for nationwide franchise expansion.

Trust Built Since Opening Realized in 158,000 Visitors

Since the opening of the Hiroo store in July 2020, we have welcomed a large number of customers, leading to the opening of the Kioicho store in July of the following year, 2021.

At both stores, driven by the desire to "deliver truly delicious tonkatsu," we have pursued carefully selected ingredients, skilled culinary techniques, a relaxing atmosphere, and meticulous customer service.

As a result, we have surpassed 158,000 cumulative visitors and grown into a brand trusted by many customers.

Five Reasons "慶 (YOI)" is Chosen as a New Brand

"慶 (YOI)" offers its proven track record as a premium tonkatsu brand to its franchisees.

• Taste and service refined in Hiroo and Kioicho • Skilled techniques and carefully selected ingredients • Luxurious store design and spatial planning • Support from headquarters from pre-opening to post-opening • Customer acquisition and PR support utilizing SNS, YouTube, and PR TIMES

A feature video of "Tonkatsu Hitomi" released on a popular gourmet YouTube channel garnered significant attention, surpassing a cumulative 650,000 views. This 650,000 view count is not from our official YouTube channel but is the cumulative result of third-party review and introduction videos by popular gourmet YouTube creators.

"Moving Hospitality and Blissful Tonkatsu" (approx. 270,000 views) *With permission from Sekatomo Channel*

"Impressed by Tonkatsu for the First Time!" (approx. 380,000 views) *With permission from Sekatomo Channel*

Company Profile

Company Name: EN Co., Ltd.

Representative: Kotaro Sugimoto, President and CEO

Headquarters: 4-34-1 Takagasa, Machida City, Tokyo

Head Office: NS Plaza 1B, 7-4-11 Tamagawa Gakuen, Machida City, Tokyo

Established: December 1, 2015 (Founded: January 2015)

Capital: 5,550 thousand yen

Fiscal Year End: November

Number of Employees: 25 regular employees 80 part-time/temporary employees

Business Activities: • Operation of premium tonkatsu specialty restaurants • Franchise headquarters operation • Franchise development support • Restaurant consulting

Brand: Premium Tonkatsu 慶 (YOI)

URL: EN Co., Ltd. Official Website https://en-foodbiz.com

[Contact for Inquiries] EN Co., Ltd. Franchise Business Division Head Office: NS Plaza 1B, 7-4-11 Tamagawa Gakuen, Machida City, Tokyo FC Franchise Inquiries: Shuntaro Sasaki MAIL: sasaki@en-foodbiz.com