Ishikawa Prefecture, Kanazawa City Exclusive High-End Tonkatsu "YOI" Business Partner Recruitment Begins July 8, 2026

EN Inc. (Headquarters: Machida City, Tokyo; President and CEO: Kotaro Sugimoto) has begun accepting applications for business partners for its high-end tonkatsu brand "YOI," which officially launched on June 1, 2026. Applications are exclusively for Kanazawa City, Ishikawa Prefecture, and will be accepted starting July 8, 2026.

This recruitment is not a simple franchise application.

We are developing a "Co-creation Business Partner Model" that packages the know-how cultivated at "Tonkatsu Hitomi" in Hiroo and "Tonkatsu Yoshoku Hitomi" in Kioicho, including technology, product development, store operations, human resource development, and SNS marketing, to foster the brand together with local companies.

Why Kanazawa City?

EN Inc. positions Kanazawa City as one of its key areas for nationwide expansion.

Kanazawa City is one of Japan's leading tourist cities, inheriting the history and culture of the Kaga Hyakuman-goku (1 million koku domain). It is a region where food evaluation standards are high and high-quality dining brands are supported.

Furthermore,

- Increase in the number of visitors due to the opening of the Hokuriku Shinkansen - Tourism demand from both domestic and international visitors - Affinity with Japanese food culture - Commercial environment with many locally rooted companies - Demand for high value-added business formats

We believe it is an area with a very high compatibility with a high-end tonkatsu brand.

We are seeking companies and managers like these:

Restaurant Operators

Companies currently operating restaurants and considering:

- Introducing a new brand - Challenging a high-price-point business format - Increasing sales of existing stores

Companies in Other Industries

Even without prior experience in the restaurant industry, you can participate as a new business that leverages synergies with your main business, such as:

- Real estate companies - Construction companies - Housing companies - Advertising agencies - Automotive-related companies - Medical corporations - Locally rooted companies

Local Business Leaders

We welcome managers and companies with local networks who wish to build a brand that will be loved in Kanazawa for a long time.

Co-creation Business Partner Model

EN Inc.'s goal is not simply to increase the number of stores.

We aim to foster a "high-end tonkatsu brand rooted in the community" together with companies and managers who know the region well.

The headquarters will provide comprehensive support in areas such as:

- Product development - Store operations - Recruitment support - Human resource development - SNS marketing - Sales promotion planning - Performance management

By enabling regional partners to operate stores that leverage local characteristics, we will achieve sustainable brand building.

Kanazawa City Recruitment Limited to One Company

To maintain brand value and prioritize the business success of our partner companies, recruitment in Kanazawa City will be limited to one company in principle.

We are looking for partners to jointly create stores that will be loved by the local community for a long time.

Message from President and CEO Kotaro Sugimoto

"Kanazawa City is a representative and attractive city in Japan, with a rich food culture and tourism resources. We are not simply expanding through franchising, but we want to foster the brand together with leading companies and managers in the region and contribute to the revitalization of the local economy.

We look forward to meeting partners who will join us in disseminating a new high-end tonkatsu culture from Kanazawa."

A featured video of "Tonkatsu Hitomi" released on a popular gourmet YouTube channel garnered significant attention, surpassing a cumulative 650,000 views. This 650,000 view count is not from our official YouTube channel, but the cumulative results from third-party perspective interviews and introduction videos by popular gourmet YouTube creators.

"Moving Hospitality and Blissful Tonkatsu" (approx. 270,000 views) *With permission from Sekatomo Channel

"Moved by My First Tonkatsu!" (approx. 380,000 views) *With permission from Sekatomo Channel

Company Profile

Company Name: EN Inc.

Representative: President and CEO Kotaro Sugimoto

Headquarters: 4-34-1 Takagasaka, Machida City, Tokyo

Head Office: NS Plaza 1B, 7-4-11 Tamagawagakuen, Machida City, Tokyo

Established: December 1, 2015 (Founded: January 2015)

Capital: 5,550 thousand yen

Fiscal Year End: November

Number of Employees: 25 full-time employees, 80 part-time/temporary staff

Business Activities: - Operation of high-end tonkatsu specialty stores - Franchise headquarters operation - Franchise development support - Restaurant consulting

Brand: High-end Tonkatsu YOI

URL: EN Inc. Official Website https://en-foodbiz.com

[Contact Information for Inquiries] EN Inc. Franchise Business Division Head Office: NS Plaza 1B, 7-4-11 Tamagawagakuen, Machida City, Tokyo FC Franchise Representative: Shuntaro Sasaki MAIL: sasaki@en-foodbiz.com