En Co., Ltd. (Headquarters: Machida City, Tokyo; President: Kotaro Sugimoto) announces that the cumulative view count of two interview videos featuring its premium tonkatsu brand 'Tonkatsu Hitomi,' published by external popular food YouTube channels, has surpassed 650,000 views.

This 650,000-view milestone was achieved not on the official 'Tonkatsu YOI' YouTube channel, but through cumulative views from coverage and feature videos by popular YouTube creators.

The published videos—

"Heartfelt Hospitality and Blissful Tonkatsu" (approximately 270,000 views)

"Moved by Tonkatsu for the First Time!" (approximately 380,000 views)

—have received strong support from viewers, expanding global interest in Japan's premium tonkatsu culture.

The Brand's Appeal Through Third-Party Coverage

The videos released were not advertisements produced or distributed by Tonkatsu YOI.

Instead, popular food YouTube channels conducted interviews and filming from an independent perspective, creating content that highlights the craftsmanship, cuisine, hospitality, and store charm.

Because the brand's value was presented objectively rather than through corporate messaging, it resonated with a wide audience, resulting in the impressive 650,000-view response.

Launching the Official 'Tonkatsu YOI' YouTube Channel in Response to the Feedback

In response to the positive reception of these interview videos, 'Tonkatsu YOI' will officially launch its dedicated YouTube channel.

The official channel will focus on the following themes:

• Artisan Techniques • Premium Ingredients • Interviews with Foreign Visitors • Store Attractions • Japanese Tonkatsu Culture

The channel will share the charm of Japanese culture and premium cuisine with audiences both domestically and internationally.

Company Overview

Company Name: En Co., Ltd.

Representative: President and CEO Kotaro Sugimoto

Headquarters: 4-34-1 Takasaka, Machida City, Tokyo

Head Office: NS Plaza 1B, 7-4-11 Tamagawa Gakuen, Machida City, Tokyo

Founded: December 1, 2015 (Founded: January 2015)

Capital: 5,550 thousand yen

Fiscal Year End: November

Employees: 25 full-time staff, 80 part-time and contract workers

Business Activities: • Operation of premium tonkatsu specialty restaurants • Franchise headquarters operations • Franchise development support • Restaurant consulting services

Brand: Premium Tonkatsu YOI

URL: En Co., Ltd. Official Website https://en-foodbiz.com

[Inquiries] En Co., Ltd. Franchise Division Head Office: NS Plaza 1B, 7-4-11 Tamagawa Gakuen, Machida City, Tokyo Franchise Contact: Shuntaro Sasaki MAIL: sasaki@en-foodbiz.com

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  • Source: PR TIMES
  • Category: キャンペーン