En Corporation (headquartered in Machida City, Tokyo; President Kohtaro Sugimoto) has newly launched the official YouTube channel for its premium tonkatsu specialty restaurant, 'Tonkatsu Kiyoshi (YOI)'.
'Tonkatsu Kiyoshi (YOI)' is a premium tonkatsu brand that operates under the concept of 'The finest pork, crafted with the highest skill,' offering Japanese food culture and hospitality.
Through this newly launched official YouTube channel, we will visually communicate Japan's tonkatsu culture, the craftsmanship of our artisans, and our dedication to ingredients, delivering the brand's appeal to customers both domestically and internationally.
Conveying the Value of 'Premium Tonkatsu' Through Video
The official YouTube channel will distribute video content that goes beyond simple store introductions, showcasing the unique worldview and stories inherent to a premium tonkatsu brand.
Main Content to be Distributed - Interviews with foreign customers visiting the store - Store and brand introductions - Introductions to popular menu items - Lunch reports - Behind-the-scenes coverage of tonkatsu artisans at work - Interviews with branded pork producers - How to enjoy tonkatsu the delicious way - Dedication to special sauces and ingredients - Initiatives in the franchise business - Regional co-creation projects
Sharing Japanese Culture with the World
With the increasing number of foreign tourists visiting Japan, interest in Japanese cuisine is growing worldwide.
En Corporation aims to widely promote 'tonkatsu'—a part of Japan's food culture—through YouTube, both domestically and internationally, delivering the unique charm of Japanese dining experiences and hospitality.
Interview videos with foreign customers will feature genuine reactions, such as their impressions of tasting Japanese tonkatsu for the first time and memories from their trips to Japan.
Expanding Brand Awareness and Franchise Development
The official YouTube channel will serve not only as a communication tool with customers but also as an information platform for business owners considering franchise membership, helping them understand the brand's philosophy and store operation initiatives.
Additionally, we will continuously promote the appeal of our regional co-creation franchise model, themed around 'Japanese culture × inbound tourism × premium food culture'.
Future Content Schedule
Moving forward, videos will be released monthly on a continuous basis, including: - Interviews with 100 foreign visitors - Store introduction series - Popular menu rankings - Producer interviews - Premium tonkatsu market research - Franchise recruitment information - Regional co-creation projects
YouTube Video 1 (270,000 views)
[Shocking Japanese Food Experience] OMG... wow... seriously amazing... An Australian couple is deeply moved and audibly impressed by the quality of Japan's premium tonkatsu
YouTube Video 2 (380,000 views)
[Provided by Nippon TV's ZIP] Japan feels like a dream... Even gourmet newlywed American couples are amazed! The first bite of crispy, juicy tonkatsu is unbelievably delicious
Company Overview
Company Name: En Corporation
Representative: President and CEO Kohtaro Sugimoto
Head Office: 4-34-1 Takasaka, Machida City, Tokyo
Headquarters Office: NS Plaza 1B, 7-4-11 Tamagawa Gakuen, Machida City, Tokyo
Established: December 1, 2015 (Founded: January 2015)
Capital: 5,550 thousand yen
Fiscal Year End: November
Number of Employees: 25 full-time staff, 80 part-time and temporary workers
Business Activities: - Operation of premium tonkatsu specialty restaurants - Franchise headquarters operations - Franchise development support - Restaurant consulting
Brand: Premium Tonkatsu Kiyoshi (YOI)
URL: En Corporation Official Website https://en-foodbiz.com
[Inquiries regarding this matter] En Corporation Franchise Department Headquarters Office: NS Plaza 1B, 7-4-11 Tamagawa Gakuen, Machida City, Tokyo Franchise Contact: Shuntaro Sasaki MAIL: sasaki@en-foodbiz.com
FACT BOX
- Source: PR TIMES
- Category: キャンペーン