Resort Hotel "FESPA" on Yugejima Island in the Seto Inland Sea Rebrands & Grand Opens on April 1st, Joint Press Conference Held with Kamijima Town

Key facts

  • Resort Hotel "FESPA" on Yugejima Island in the Seto Inland Sea Rebrands & Grand Opens on April 1st, Joint Press Conference Held with Kamijima Town
  • The resort hotel "FESPA" on Yugejima Island in the Seto Inland Sea has rebranded and grand opened on April 1st, introducing the all-inclusive service "Marugoto Omotenashi®" to offer a stay-type resort experience enjoying the nature and island time of the Seto Inland Sea.
  • Source: PR Times
  • Date: April 2, 2026

Direct answer

The resort hotel "FESPA" on Yugejima Island in the Seto Inland Sea has rebranded and grand opened on April 1st, introducing the all-inclusive service "Marugoto Omotenashi®" to offer a stay-type resort experience enjoying the nature and island time of the Seto Inland Sea.

Citation
Resort Hotel "FESPA" on Yugejima Island in the Seto Inland Sea Rebrands & Grand Opens on April 1st, Joint Press Conference Held with Kamijima Town (April 2, 2026), PR Times
Source
PR Times
Date
April 2, 2026
The resort hotel "FESPA" on Yugejima Island in the Seto Inland Sea has rebranded and grand opened on April 1st, introducing the all-inclusive service "Marugoto Omotenashi®" to offer a stay-type resort experience enjoying the nature and island time of the Seto Inland Sea.

📋 Article Processing Timeline

  • 📰 Published: April 2, 2026 at 20:00
  • 🔍 Collected: April 2, 2026 at 14:00
  • 🤖 AI Analyzed: April 17, 2026 at 20:48 (366h 47m after Collected)
Resort Hotel "FESPA" on Yugejima Island in the Seto Inland Sea Rebrands & Grand Opens on April 1st, Joint Press Conference Held with Kamijima Town
Front row from right: Mayor Uemura, President Koike Rear row from right: Kamijima Town Council Chairman Maeda (Guest), Director Kageyama, Director Hirano / Kamijima Town Mascot Character "Kamirin"

M&M Service Co., Ltd. (Kameoka City, Kyoto Prefecture, Representative Director and President Satoru Koike) grand opened "Inland Sea Resort FESPA" (hereinafter "FESPA"), a resort hotel managed as a designated administrator by Kamijima Town, Ehime Prefecture, on April 1, 2026, after rebranding. Prior to this, a joint press conference and preview were held with Kamijima Town on March 30, 2026.


"FESPA" is an accommodation facility owned by Kamijima Town, Ehime Prefecture, located on Yugejima Island in the Seto Inland Sea, and is an all-oceanfront resort hotel.
This facility was temporarily closed, but our company was designated as the administrator on September 9, 2025, and it has restarted under a new concept. On March 1, 2026, we conducted a pre-opening by introducing our unique all-inclusive service "Marugoto Omotenashi®", and now we have celebrated its grand opening.

[Rebranding Points]

New Concept ~Enjoy the Seto Inland Sea × Island Time × Stay~

By introducing our unique all-inclusive service "Marugoto Omotenashi®",

we have created a place where the "luxury of doing nothing" and the "joy of experiencing" coexist.

Resort Hotel "FESPA" on Yugejima Island in the Seto Inland Sea Rebrands & Grand Opens on April 1st, Joint Press Conference Held with Kamijima Town
Welcome: Lemon kiln-baked pizza made with local lemons from Iwagi Island
Resort Hotel "FESPA" on Yugejima Island in the Seto Inland Sea Rebrands & Grand Opens on April 1st, Joint Press Conference Held with Kamijima Town
Bar time: Boiled whitebait ochazuke, Kosode sushi, Sanuki udon

*Contents vary depending on the season, etc. Photos are for illustrative purposes only.

1. Welcome drink

2. Welcome food

3. Choice of colored bath basket & in-house wear/amenity buffet

4. After-bath ice cream

5. 90-minute free-flow during dinner

6. Shampoo bar

7. Bar time

8. Activities (morning yoga, ping-pong, karaoke, cycling)

Joint Press Conference Overview

・Date: Monday, March 30, 2026
・Location: Inland Sea Resort FESPA

・Speakers:
 Toshiyuki Uemura, Mayor of Kamijima Town
 Satoru Koike, Representative Director and President, M&M Service Co., Ltd.
 Yasunobu Kageyama, Director, M&M Service Co., Ltd.
 Kiyotaka Hirano, Director, M&M Service Co., Ltd.

On the day of the joint press conference, in addition to greetings from Mayor Uemura of Kamijima Town and President Koike of our company, and an explanation of the rebranding overview, participants also experienced the newly introduced all-inclusive service "Marugoto Omotenashi®".

Greeting from Toshiyuki Uemura, Mayor of Kamijima Town (excerpt)

All the residents of Kamijima Town have been eagerly looking forward to this day. I believe that the addition of a new "all-inclusive" service to the historically rich Kamijima Town is very significant. We welcome guests from both Japan and abroad and expect FESPA to become a starting point for disseminating the charm of Kamijima Town to the world.

Resort Hotel "FESPA" on Yugejima Island in the Seto Inland Sea Rebrands & Grand Opens on April 1st, Joint Press Conference Held with Kamijima Town

Greeting from Satoru Koike, Representative Director and President, M&M Service Co., Ltd. (excerpt)

I am honored to be entrusted with the operation of FESPA, an important exchange hub for Kamijima Town, and I feel the weight of that responsibility. We will promote initiatives that allow many guests to experience the charm of Kamijima Town, and also enable local residents to rediscover and take pride in the goodness of Kamijima Town.

Resort Hotel "FESPA" on Yugejima Island in the Seto Inland Sea Rebrands & Grand Opens on April 1st, Joint Press Conference Held with Kamijima Town

Facility and Business Overview

Resort Hotel "FESPA" on Yugejima Island in the Seto Inland Sea Rebrands & Grand Opens on April 1st, Joint Press Conference Held with Kamijima Town
Resort Hotel "FESPA" on Yugejima Island in the Seto Inland Sea Rebrands & Grand Opens on April 1st, Joint Press Conference Held with Kamijima Town
Resort Hotel "FESPA" on Yugejima Island in the Seto Inland Sea Rebrands & Grand Opens on April 1st, Joint Press Conference Held with Kamijima Town

■ Accommodation rates (1 night, 2 meals / per person)

・Rebranding commemorative plan: 16,900 yen~

 Special price + Imabari towel handkerchiefs for each person (for stays until the end of June 2026)
・Standard plan: 14,900 yen~ (varies by season)

■ Day-use bathing: 11:00 - 21:00 (last entry 20:00)

・"Rebranding Bathing Half-Price Campaign" until April 30th

 Adults: 700 yen → 350 yen (campaign price)

 Children (4 years and older): 400 yen → 200 yen (campaign price)

<Book of 11 tickets, valid for 6 months>

 Adults: 7,000 yen

 Children: 4,000 yen

■ Day-use restaurant

<Lunch>

Operating hours: 11:30 - 13:30 (L.O. 13:00)

Price: 1,650 yen~

*Dinner service also available (reservation required)

Future Outlook

Going forward, with the cooperation of the people of Kamijima Town, we will work on developing tourism content that utilizes the charm of regional resources and strengthening services through collaboration with local businesses, under a public-private partnership. Through the operation of FESPA, we aim to provide attractive stay experiences to all visitors and contribute to the promotion of tourism on Yugejima Island.

■Location

Inland Sea Resort FESPA

287 Yugehibi, Kamijima-cho, Ochi-gun, Ehime 794-2511

0897‐77‐2200

Official website https://www.fespa-yumeshima.jp/

- M&M Service Co., Ltd.

- URL: https://mandm.co.jp/

- Inquiries: https://mandm.co.jp/contact/

FAQ

What has changed with FESPA's rebranding?

FESPA has introduced the all-inclusive service "Marugoto Omotenashi®," allowing guests to enjoy meals and activities without additional charges during their stay. The concept has also been renewed to "Enjoy the Seto Inland Sea x Island Time x Stay."

What services are included in "Marugoto Omotenashi®"?

It includes welcome drinks and food, a choice of colored bath baskets, after-bath ice cream, 90-minute free-flow during dinner, a shampoo bar, bar time, and activities like morning yoga and cycling.

Is day-use available?

Yes, day-use for bathing and restaurant (lunch, dinner by reservation only) is available. A half-price bathing campaign is also running until April 30th.