Less than 30% of buyers share all post-meeting internal actions with sales in B2B transactions

A survey of 100 B2B buyers by NK Energy System reveals that while 91% take internal actions after a sales meeting, only 30.8% disclose everything to sales. Over 60% remain silent to avoid sharing information before reaching an internal consensus. Furthermore, although 64% of deals involve four or more decision-makers, sales reps speak with all of them in only 11.5% of cases. Consequently, buyers often recreate materials for internal use. 83% of respondents expressed a strong desire for a dedicated digital sales room (DSR) to consolidate resources and streamline the internal approval process.