[Ed.Inter Co., Ltd. | GENI] Selected for METI's "20 Companies Pioneering the Toy Industry"

Ed.Inter Co., Ltd. has been selected for the "20 Companies Pioneering the Toy Industry."

Ed.Inter Co., Ltd. (Headquarters: Amagasaki City, Hyogo Prefecture, Representative Director: Takahiro Narai, hereinafter Ed.Inter), which develops the educational toy brand "GENI (Geni)", is pleased to announce that it has been selected in the "Strengthening Consumer Touchpoints" division of the "20 Companies Pioneering the Toy Industry" announced by the Ministry of Economy, Trade and Industry on June 26, 2026 (Fri).

Background | Environmental Changes Surrounding the Toy Industry and the "20 Companies Pioneering the Toy Industry"

Ministry of Economy, Trade and Industry "20 Companies Pioneering the Toy Industry"

The "20 Companies Pioneering the Toy Industry" was a public call for applications as part of the "Toy Compass" initiative, a new guideline for the promotion of the toy industry by the Ministry of Economy, Trade and Industry. Amidst significant changes in the toy industry environment, such as declining birthrates, digitalization, and consumer behavior, 22 toy-related companies that have achieved remarkable results in the fields of "global expansion," "acquiring diverse fan bases," and "strengthening consumer touchpoints" were selected to ensure sustainable development in the future.

Reasons for Selection and Ed.Inter's Recognized Initiatives

Our company was selected in the "Strengthening Consumer Touchpoints" division out of the three divisions, with high praise for "Deepening Customer Engagement through Education and Directly Managed Bases" and "Integrated Planning and Development that Circulates Education and Manufacturing."

Ed.Inter emphasizes direct contact with consumers and strives to deepen customer understanding through the following initiatives:

1. Customer Engagement and Product Development Starting from Preschools

In addition to the preschools opened in 1988 and 1989, our company opened a new branch in April 2026. Catering to children from prenatal to elementary school age, we have supported the growth of many children for many years. These preschools serve not only as educational facilities but also as important touchpoints for product development. We not only reflect the expertise of our instructors in our planning but also conduct interviews and test plays with parents and children during the prototyping stage, leading to the development of products that are highly educational and captivating for children.

2. Integrated System Circulating Education, Manufacturing, and Sales

Through diverse businesses such as preschools, our overseas factories (Vietnam), directly managed stores, and our own e-commerce, we collect multifaceted feedback from educational sites, manufacturing sites, sales sites, and consumers, and continuously reflect it in our product creation. Our overseas factories have established a system that can accurately reflect our design intentions, and we prioritize safety and quality while also considering the reduction of environmental impact in our manufacturing processes.

Customer Engagement and Product Development Starting from Preschools Integrated System Circulating Education, Manufacturing, and Sales

Ed.Inter Co., Ltd. Selected for "20 Companies Pioneering the Toy Industry - Strengthening Consumer Touchpoints Division"

Message from Representative Director Takahiro Narai

We are deeply grateful for this selection. We are greatly honored that our initiatives as a wooden educational toy manufacturer, originating from the operation of preschools, have been recognized. We will continue to deepen our engagement with consumers and grow into a company that shapes the future with Japanese children.

Related Links

Ministry of Economy, Trade and Industry <Dedicated HP for "20 Companies Pioneering the Toy Industry">

Ministry of Economy, Trade and Industry <News Release Regarding the Selection of "20 Companies Pioneering the Toy Industry">

Company Profile

Ed.Inter Co., Ltd.

Under the theme of "Creating a Future Full of Smiles with Children Worldwide Through Educational Toys," we plan and develop educational toys, wooden toys, and fabric toys for preschoolers, utilizing the insights gained from operating preschools.

Company Name: Ed.Inter Co., Ltd. Representative: Takahiro Narai, Representative Director Location: 1-13-1 Nagisanishi-dori, Amagasaki City, Hyogo Prefecture, 660-0007 Established: November 1988 Business Activities: Planning, development, import, manufacturing, and sales of educational toys and wooden toys; operation of preschools Capital: 10,000 thousand yen

Corporate Website: https://ed-inter.co.jp Official Online Shop: https://ec.ed-inter.co.jp/