X-Lab to Reveal 'Two-Stage Webinar Design' Achieving 1.8x ROI in Webinar Marketing; Free Webinars for BtoB Companies Daily in July

X-Lab Inc. (Headquarters: Osaka City, Kita Ward, Representative Director: Katsuyuki Fuji, hereinafter "the Company"), which provides marketing support that leads to results, will offer a free webinar titled "What is the 'Main Session x Behind-the-Scenes' Two-Stage Webinar Design that Multiplies Webinar ROI by 1.8x?" daily from July 1, 2026, to July 31, targeting BtoB companies with 50 or more employees. The webinar will be streamed three times a day (9:00 AM / 2:00 PM / 9:00 PM), excluding Saturdays and Sundays. *This webinar is a "recorded stream" that you can watch at your convenience.

In this webinar, Koki Nakayama, General Manager of the Company's SeminarBase Division, will explain know-how for strengthening the customer journey from lead generation to sales meetings, based on the following achievements the Company has realized through its own operations.

Lead Acquisition CPA: \uffe56,811

Behind-the-Scenes Webinar Participation Rate: 82.4%

Webinar Goal Achievement Rate: 131%

During the webinar, we will explain how to re-engage with potential customers who were previously missed and maximize opportunities for sales meetings and conversions. As a special bonus for participants, we will also provide an opportunity to organize improvement points for your own funnel and a 30-minute free feedback consultation.

Apply here: https://fusion.webinarbase.net/seminar/lp/seminarbase/landing-page/01fcb

Background: The "Three Walls" Facing Webinar Operations in BtoB Companies

When BtoB companies aim to fully utilize webinars as a channel for acquiring sales meetings, they typically face three major challenges.

1 The Lead Generation Wall: Even when investing in advertising, it fails to resonate with the target audience, and even if applications are received, it doesn't attract leads likely to convert into sales meetings.

2 The Participation Rate Wall: Despite a certain number of applications, the actual participation rate on the day is low, making it difficult to gauge the attendees' engagement level and determine the next course of action.

3 The Conversion Rate Wall: Leads do not progress to survey responses or individual consultations, making it impossible to explain the cost-effectiveness of webinar initiatives to management.

If these three walls remain unaddressed, the number of sales meetings will not stabilize, no matter how many webinars are held. One of the fundamental reasons for this is the design that attempts to cover awareness, education, comparison, and sales conversion within a "single webinar." Attendees who are encountering the company for the first time and those who are already actively considering a purchase have different information needs, require different proposals, and are at different stages of their decision-making process. This is where the two-stage design, separating the "Main Session Webinar" that promotes awareness of issues and overall understanding, from the "Behind-the-Scenes Webinar" that introduces specific examples and usage scenarios, becomes necessary.

What is a "Behind-the-Scenes Webinar"?

A "Behind-the-Scenes Webinar" is a second-stage webinar design that gathers highly engaged potential customers from among the participants of the main webinar to deliver more specific examples, operational methods, and implementation scenarios. In traditional designs, within the "lead generation -> participation -> sales meeting -> conversion" funnel, drop-offs such as "non-participation," "unconverted leads," and "lost deals" occur at each stage, leading to missed opportunities with potential customers.

By designing a behind-the-scenes webinar, we create re-engagement opportunities for those who did not participate or convert after the main session by offering "a second-stage webinar invitation" -> "participation in the second-stage webinar" -> "individual consultation session" for re-nurturing. This visualizes potential customers with high engagement and leads to the maximization of sales meeting and conversion opportunities.

Main Program of This Webinar

1 "Message Design" Template to Maximize Lead Generation

The cause of poor results lies not in ad operations, but in "message misalignment." Based on actual cases that achieved a CPA of \uffe56,811, we will explain how to create appeals that resonate with the target audience and know-how for linking banners and landing pages to increase application rates.

2 "Behind-the-Scenes Webinar" Design to Visualize Engaged Customers

This is a method to visualize participants' "engagement level" that cannot be determined from the main session alone. We will reveal a funnel design that naturally guides participants from the main session to a "Behind-the-Scenes Webinar" that conveys more specific examples, operational processes, and improvement steps, thereby extracting high-quality leads.

3 "Step Email & Individual Follow-up Scenario" Achieving a 20% Sales Conversion Rate

This goes beyond a simple thank-you email to provide techniques for follow-up that leads to sales meetings. We will share real-world examples of message design tailored to pre- and post-participation timing, and optimal follow-up funnels based on participant behavior patterns.

Recommended for Those with the Following Challenges:

Holding webinars but not leading to sales meetings

Having a number of applications but facing challenges with participation and conversion rates

Wanting to systematize webinar operations with limited marketing staff

Failing to attract the target audience despite advertising investment

Unable to explain the results of webinar initiatives to management

Interested in the "Behind-the-Scenes Webinar" design

Wanting to transform webinars from one-off events into a continuous lead-generating mechanism

This is particularly recommended for companies in sectors such as BtoB products, high-value services, corporate SaaS, and training/consulting services that wish to use webinars as a channel for acquiring sales meetings.

Participation Benefits

[All Participants] Organization and identification of funnel improvement points (extraction of issues in lead generation, participation rate, follow-up funnel, etc.)

[For Those Who Wish] 30-minute free individual feedback consultation

Webinar Overview

Title

What is the "Main Session x Behind-the-Scenes" Two-Stage Webinar Design that Multiplies Webinar ROI by 1.8x?

Distribution Period

Three sessions daily from July 1, 2026, to July 31, 2026, at 9:00 AM, 2:00 PM, and 9:00 PM. *Excluding Saturdays and Sundays.

Distribution Format

Recorded auto-webinar format (online / no face required)

Target Audience

BtoB companies with 50 or more employees (marketing/sales managers, management, etc.)

Participation Fee

Free

Application & Details

https://fusion.webinarbase.net/seminar/lp/seminarbase/landing-page/01fcb

*Applications for sessions from July 15 to July 31 will be accepted from July 14 onwards.

Speaker

Koki Nakayama General Manager, SeminarBase Division, X-Lab Inc.

Studied management and marketing during his study abroad in America in university. Joined X-Lab Inc. as a new graduate. Currently supports the lead generation of over 1,000 people annually in lead generation agency services, and has presented at over 100 webinars annually for his own company's webinars. Since 2025, he has been responsible for SaaS marketing and sales as the sales manager for WebinarBase (an all-in-one webinar tool). Concurrently, as the head of webinar operation support, he is involved in webinar planning and operation for clients, primarily BtoB companies. He delivers practical content by combining expertise in webinar support cultivated in the field with the latest AI utilization.

What is "WebinarBase," the One-Stop Management Tool for Webinar Operations?

Webinar hosting involves a wide range of practical tasks, including LP creation, application management, reminders, survey collection, and follow-up. "WebinarBase" centrally manages these complex tasks, significantly reducing the operational burden on staff while maximizing the effectiveness of initiatives. It eliminates the need to use multiple external tools, simultaneously achieving cost reduction and prevention of human errors.

Furthermore, WebinarBase goes beyond simply providing a tool. We also offer a "comprehensive webinar operation service" that supports clients from the initial planning stages to actual results. To address challenges such as "not knowing where to start" or "implementation alone did not lead to results," we provide three months of hands-on support based on our unique know-how. By combining operational outsourcing, the goal is to build a "repeatable winning pattern for lead acquisition."

WebinarBase Site: https://webinarbase.online/

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About X-Lab Inc.

X-Lab Inc. is a marketing company that provides mechanisms for companies and organizations to connect their intended information with "results." Based on the expertise in achieving results cultivated through ad operations, we develop our own product "WebinarBase" and the portal site "SeminarBase," which are centered around webinars. We go beyond simple information dissemination and lead generation support to handle planning, operation, and improvement as an integrated service, creating a state where people's decision-making and behavioral changes occur naturally. We aim to support companies' challenges and enhance the reproducibility of results and growth.

[Company Profile]

Company Name: X-Lab Inc.

Representative: Katsuyuki Fuji, Representative Director

Headquarters: Toyosaki Izumi Building 4F, 2-7-9 Toyosaki, Kita Ward, Osaka City

Established: December 7, 2012

Capital: \uffe5159.5 million (including capital reserve)

Business Activities: Digital marketing support services for BtoB companies, "Seminar DX®" business for streamlining and automating seminar/webinar operations.

Corporate Site: https://xlab.co.jp/

WebinarBase Site: https://webinarbase.online/

[Inquiries Regarding Webinars]

X-Lab Inc. SeminarBase Division Inquiries

info@seminbarase.com