[Bringing Research Quality to Everyday Life] mamu Launches New Brand "mamu LAB"

mamu LAB logo. H4 Inc. has launched "mamu LAB," a new brand that aims to achieve a balance between "gentleness" and "tangible results." As the first product, we will release the "Regene EX Shampoo & Treatment," formulated with human stem cell conditioned media*¹, hybrid exosome+*², and special electrolyzed water*³. ▶https://mamu-online.jp/shop/products/mamu201_202 ■ Background of 'mamu LAB' Launch. Until now, our company has been engaged in product development pursuing advanced beauty science and high functionality. However, in the daily skincare and hair care market, there are challenges such as "the higher the functionality, the harder it is to continue using" and "it's too specialized and difficult to approach." Therefore, we came to believe that we want to bring "research quality" manufacturing to more people's daily lives. It should be something that anyone can incorporate into their routine without difficulty, regardless of age or lifestyle. It should be committed not only to gentleness but also to satisfaction after use. "mamu LAB" was born to achieve this balance. ■ About 'mamu LAB'. "mamu LAB" is a brand that aims to combine advanced beauty ingredients with ease of daily use. It pursues a design that can be seamlessly incorporated into daily care to condition the body. ■ Brand Concept. "mamu LAB" is a beauty brand developed with attention to detail from ingredient design to quality, aiming for a balance between gentleness and tangible results. It contains a well-balanced blend of carefully selected beauty ingredients to bring out healthy beauty through daily care. In addition to a formulation that is easy to use every day, it features a simple and sophisticated design that blends in with any lifestyle. We aim for "high quality that anyone can naturally incorporate," rather than "high functionality for special people." ■ First Product: "Regene EX Shampoo & Treatment". The brand's first product, "Regene EX Shampoo & Treatment," is a hair care series focused on damage repair, moisture, and smoothness. Its unique penetration design, "Innovative 3D Nanotechnology," allows beauty ingredients to penetrate inside the cuticle, conditioning the hair from within for a smooth texture. Furthermore, it supports the hair's moisture environment by suppressing moisture evaporation and is designed for easy handling during blow-drying and styling. Regene EX Shampoo & Treatment. ■ Future Development. mamu LAB plans to expand its product line beyond hair care to a wide range of products including skincare and body care. "Bringing research quality to everyday life." We will continue to develop products that naturally fit into daily life. Notes: *¹Human stem cell conditioned media (moisturizing ingredient) *²Human fat-derived mesenchymal stem cell exosomes (moisturizing ingredient) *³Highly oxidized water/Highly reduced water (cleansing ingredient). Product Overview: Regene EX Shampoo & Regene EX Treatment. Brand Name: mamu LAB. Product Name: Regene EX Shampoo, Regene EX Treatment. Content: Regene EX Shampoo: 300ml, Regene EX Treatment: 300ml. Full Ingredients: [List of ingredients for shampoo and treatment]. Selling Price: ■ Regene EX Shampoo ¥6,380 (tax included). ■ Regene EX Treatment ¥6,820 (tax included). Retailers: mamu | Official Online Store. ▼ mamu | Official Online Store Top: https://mamu-online.jp ▼ 'Regene EX Shampoo & Treatment' Product Page: https://mamu-online.jp/shop/products/mamu201_202 ▼ mamu Product List: https://mamu-online.jp/shop/search ▼ mamu Rakuten Store: https://item.rakuten.co.jp/mamucosmetic/mamu121-122/