Wellpipo Launches 'MediAuto,' a Website Creation Service for Medical Institutions with Built-in Automatic Generation for Ministry of Health Notice Pages

Wellpipo Inc. (Headquarters: Hakata-ku, Fukuoka; CEO: Masaya Ohno) has launched 'MediAuto,' a website creation service for medical institutions.

The standout feature is the built-in function to automatically generate pages for disclosure requirements (Notification 107) stipulated by the Minister of Health, Labour and Welfare. This incorporates the automatic generation system previously offered in the company's 'Keiji-Navi' SaaS into a comprehensive website creation service—the first of its kind in the industry (according to company research).

It consolidates three essential web functions for medical institutions—patient attraction, recruitment, and regulatory compliance—into a single site. Recruitment pages can be set up simply by uploading a PDF of a Hello Work job posting.

Background: Only 9.4% of Clinics with Websites Meet Disclosure Requirements

According to a survey conducted by the company in April 2026 covering 1,410 clinics without inpatient beds across Japan, only 9.4% of those with official websites were correctly documenting all three categories of MHLW disclosure rules (Notification 107). The lowest documentation rate was 9.3% for 'Detailed Statement Issuance.' It is estimated that approximately 94,000 clinics nationwide remain non-compliant.

The underlying issue is not mere negligence, but the lack of an operational system to organize and update the ever-increasing disclosure requirements following each medical fee revision. Mandatory website disclosure was introduced in the 2024 revision, became fully mandatory in June 2025, and requirements will expand further with the 2026 fiscal year revision (effective June 1, 2026). It is practically difficult for clinics to keep track of these changes on their own.

What is MediAuto: A One-Stop Website for Attraction, Recruitment, and Compliance

MediAuto addresses this structural problem by providing a website creation service specifically for medical institutions. It consolidates three traditionally fragmented web operations into one site: patient attraction (website showcasing the clinic's appeal), recruitment (job pages), and compliance (MHLW notice pages).

Its design philosophy focuses on minimizing post-launch operational effort to nearly zero. Mandatory notice items are automatically retrieved from filing data, requiring no manual intervention from the clinic even when requirements increase due to revisions. Clinics can update announcements, blogs, and recruitment info via a dashboard, and MediAuto handles minor corrections up to once a month.

Feature 1: Integrated Automatic Generation of Disclosure Pages (Industry First*)

MediAuto's greatest differentiator is its standard integration of a function to automatically generate mandatory notice pages (Notification 107).

While their sister service, the SaaS 'Keiji-Navi,' previously provided this by generating pages and integrating them into existing sites, MediAuto embeds this system directly into the website creation process. Disclosure pages are always kept up-to-date based on the filing data, requiring zero manual updates from the medical institution, even when fee additions change or revisions occur. This includes automatic reflection of new items from the 2026 fiscal year revision (effective June 1, 2026).

This standard integration of 'automatic disclosure page generation' into a website creation service is the first in the industry, as far as the company is aware. Standard design firms or tools do not provide this, requiring clinics to pay for updates each time rules change.

Feature 2: Recruitment Pages Made Simple via Hello Work PDF Uploads

Many clinics face recruitment challenges but lack the capacity to rewrite job postings for the web. MediAuto allows clinics to launch a recruitment page simply by uploading one Hello Work job posting PDF. No web-specific copywriting is needed, and the applicant pathway is set up automatically.

Feature 3: Zero-Effort Design, Eliminating WordPress Hassles

While services like WordPress allow clinics to update sites themselves, they come with the burden of selecting plugins, performing core updates, managing security, and handling server/SSL management. MediAuto takes care of all maintenance and updates. Clinics do not need to hunt for plugins or worry about update tasks.

The admin dashboard is streamlined to just four areas: Announcements, Blogs, Recruitment, and Compliance, allowing for intuitive updates during busy clinical hours. Designs are created uniquely for each institution, and minor adjustments are handled by the MediAuto team up to once a month.