Expanding Cat Market: Specialized Event 'Nyan-Gu-Haku Vol.2' Attracts 60 Stores Nationwide

East Live Co., Ltd. (Tokyo) announced the successful opening of 'Nyan-Gu-Haku Vol.2,' a marketplace dedicated to cat-themed stationery and lifestyle goods. The event welcomed 60 exhibitors from across Japan and attracted a large number of visitors on its first day.

Compared to the previous 'Nyan-Gu-Haku Vol.1,' this year's event saw approximately three times more exhibitors and triple the average daily attendance, marking a significant expansion in scale. As awareness grows of this specialized event for cat lovers, international exhibitors have also joined, transforming it into a nationally recognized gathering.

From the opening hour, visitors flocked to the venue, engaging with creators and listening to product explanations at each booth. Social media platforms were flooded with posts from attendees and exhibitors alike, generating buzz within cat-loving communities.

Gaining Attention as a Niche Event for Cat-Themed Stationery and Goods

In recent years, interest in events focused on specific hobbies and lifestyles has surged. Amid rising popularity of niche events that allow enthusiasts to deeply explore their passions, 'Nyan-Gu-Haku' has emerged as a specialized marketplace centered on cat-themed stationery and lifestyle items.

The 60 participating stores from across Japan showcased a diverse range of products, including handcrafted and curated cat-themed goods. Attendees, eager to enrich their daily lives with feline-inspired items, filled the venue with enthusiasm.

Visitor feedback included comments such as:

"I came because the cat theme is very specific and appealing."

"The wide aisles allowed me to shop comfortably and at my own pace."

"The variety of products available was incredibly diverse and interesting."

The event has received high satisfaction ratings as a new space for connection and discovery among cat enthusiasts.

Beyond discovering heartwarming cat-themed items, 'Nyan-Gu-Haku' also serves as a platform for direct interaction with creators, positioning itself for even greater attention in the future.

'Nyan-Gu-Haku Vol.3' Announced!

◆ Download the 'Nyan-Gu-Haku Vol.3 Exhibitor Guide'

https://east-group.co.jp/wp-content/uploads/eghd/2026/06/c71ba1b7486b0882131fe015529c146d.pdf

◆ Inquiry and Application Form

https://forms.gle/aFaj36GzqHZqbg2G7

Event Overview

【Event Name】Nyan-Gu-Haku Vol.3

【Dates】January 23 (Sat) – 24 (Sun), 2027

【Venue】Sumida Industrial Plaza, 8th Floor Exhibition Hall B

Call for Exhibitors: Nyan-Gu-Haku Vol.3

We welcome applications from creators and businesses offering cat-themed stationery and lifestyle goods.

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For inquiries or applications, please contact us via:

◆ 'Nyan-Gu-Haku Vol.3 Exhibitor Guide'

https://east-group.co.jp/wp-content/uploads/eghd/2026/06/c71ba1b7486b0882131fe015529c146d.pdf

◆ Inquiry and Application Form

https://forms.gle/aFaj36GzqHZqbg2G7

◆ Email Address

nyanguhaku.official@gmail.com

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About Nyan-Gu-Haku

Nyan-Gu-Haku is a direct sales market centered on the concept of 'a marketplace for cat-themed stationery and lifestyle goods.' It brings together cat-designed products from across Japan, offering attendees the chance to discover charming, practical items that bring quiet joy to everyday life.

Official Nyan-Gu-Haku SNS

Official Instagram: https://www.instagram.com/nyanguhaku_official/

Official X (Twitter): https://x.com/nyanguhaku

Organizer, Producer, Operator

East Live Co., Ltd.