Immersive Magic Wall Installation Enhances Visual Expression in Immersive Spaces, Contributing to New Business Expansion

Immersive Co., Ltd. (HQ: Ebisu, Shibuya-ku, Tokyo; CEO: Masumi Makino) announced that its 'Immersive Magic Wall,' a paint that enables high-contrast expression for projected video, has been installed in the 'Space Performance Lab' at the studio of Arkbell Co., Ltd. (HQ: Ota-ku, Tokyo), a video, sound, and light solutions company.

This installation has significantly enhanced the appeal of Arkbell's video content, bringing new dimensions to its business areas.

■ The Challenge of Halation on White Walls in Multi-Projector Spaces

Arkbell renewed its in-studio gallery as a 'Space Performance Lab' to allow customers to directly 'experience' the value of projection mapping and interactive video content.

To pursue higher quality visual expression, the latest high-luminance projectors were introduced. However, projection onto white walls caused halation (light reflection), leading to a loss of contrast, which is vital for the content, thus facing a limitation in expression.

■ Drawing Out Content's True Charm Without Compromise — Immersive Magic Wall

Immersive Magic Wall is a special screen paint uniquely developed for projector use. The gray-colored paint suppresses unwanted light reflection and significantly enhances the reproducibility of dark areas in the projected content.

At Arkbell's Space Performance Lab, Immersive Magic Wall was applied to three walls in a U-shape. The synergistic effect with the light from high-luminance projectors faithfully reproduces the original colors of the content, creating an overwhelming sense of immersion that draws viewers into the world of the video.

■ Immersive Experience Accelerates Business Domain Expansion

The stunning descriptive power of Immersive Magic Wall has garnered attention from professional clients visiting the lab, with questions like 'Why is the wall gray?' and 'How is this depth of color achieved?'

This immersive space is expanding the company's business domain itself. The ability to design spaces that include the color of the walls and the material of the projection surface has broadened the range of proposals.

It now serves as a starting point for attracting business from the new market of permanent space production, moving beyond the company's traditional main battlefield of temporary event projects.

■ Customer Voice: Mr. Kazuto Tanabe, Director, Arkbell Co., Ltd.

'I was amazed by the change in the depth and richness of color in the content after introducing Immersive Magic Wall. Having customers experience this space has led to new orders, and we are also receiving more inquiries from architects and designers. I have high expectations for the further expansion of possibilities using this space.'

■ Future Outlook

Immersive will continue to support further improvements in visual expression and the expansion of business possibilities in a wide range of scenes, including showrooms, exhibitions, and commercial facilities.