Imagina reports that on June 26 and 27, 2026, it held "Inner Branding Seminars for Business Owners" across four prefectures in Shikoku (Kagawa, Tokushima, Kochi, and Ehime), attracting a large number of executives and HR managers from leading companies in the region.
On a Nationwide Tour! Seminar Schedule Here
Currently, the Shikoku region's economy faces an unprecedented labor crisis, with 52.7% of companies experiencing "shortages of regular employees" according to the latest survey by Teikoku Databank. In Ehime Prefecture alone, the working-age population has decreased by approximately 80,000 over the past decade. This seminar was conducted as a solution to prevent "employee-turnover bankruptcies," where existing employee turnover threatens corporate survival, going beyond mere recruitment difficulties. This press release widely discloses the full picture of the practical theories and scientific training methods of "Inner Branding," which triple retention rates and were revealed for the first time at the seminar attended by leading Shikoku companies.
52.7% Shortage of Regular Employees and the Structural Paradox of "Companies Not Chosen"
Despite the presence of many companies with outstanding technology in Shikoku, a contradiction arises where "young people do not stay and leave within three years." The criteria for corporate selection among today's youth have dramatically shifted from "salary and stability" to "challenge, growth, and pride in work." The fundamental cause of the outflow of the next generation is the inability to internalize the company's social significance as employees' "pride."
First Landing in Japan: Appropriate Placement Through the "Cambridge Style Personal Psychological and Behavioral Trait Diagnosis"
To break away from personalized management that relies on "experience and intuition," the "Cambridge Style Personal Psychological and Behavioral Trait Diagnosis," which utilizes the world's most advanced psychometric statistics, has been unveiled. By visualizing empathy with corporate philosophy and managers' emotional intelligence (EQ), it improves interpersonal relationships, which account for the majority of reasons for resignation, and builds a psychologically safe workplace without mismatches.
Halving Turnover and Tripling Retention Rates with Inner Branding
This method connects a company's purpose with individual employees' values and translates it into on-site behavioral guidelines. As a result, employees themselves become strong fans (ambassadors) of their company, leading to a halving of turnover risk and an average tripling of retention periods. This fundamental organizational transformation method, which converts recruitment costs into "assets that generate future revenue," brought about a strong paradigm shift for the participating executives.
[For Business Owners] "Choice of Free Consultations" Available to Address Challenges
Following the overwhelming response to this seminar, Imagina has opened a "Choice of Free Consultations (60 minutes)" service for corporate executives and HR managers, tailored to the challenges faced by each company. Expert consultants with over 3,000 cases of organizational transformation experience will directly present solutions for challenges in four themes: "Recruitment," "Systems and Structures," "Education and Training," and "PR and Public Relations."
For detailed coverage of this matter, interviews with CEO Sekino, and consultations for each company, please contact us through the following.
About Imagina Co., Ltd.
Imagina is a branding company that handles organizational transformation and human resource development centered on inner branding, based on the belief that "brands are created by the employees who work there." With a track record of over 3,000 companies in a wide range of industries and business types, including manufacturing, construction, healthcare, and local governments, the company offers a unique methodology for permeating corporate aspirations within the organization.
Official Website: https://www.imajina.com/
[Contact for Inquiries Regarding This Matter]
Contact: Minami Aoe TEL: 03-3511-5525 FAX: 03-3511-8228 MAIL: info@imajina.com
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- Source: PR TIMES
- Category: セミナー