100 Executives and Managers in Nagoya Reveal the Real Reason 'Corporate Philosophy Doesn't Reach the Frontline'

Imajina Co., Ltd. (Headquarters: Kojimachi, Chiyoda-ku, Tokyo; President & CEO: Yoshiki Sekino) held a branding seminar in Nagoya on Thursday, June 4, 2026, with approximately 100 participants (initial capacity was 50). Participants were primarily executives and managers from a wide range of industries including manufacturing, logistics, food, and automobile sales, with over 40% being presidents, directors, or executive officers. In a unique survey conducted after the seminar, over 70% of participants responded that they face some challenges in permeating their company's philosophy, and they received free consultations from Imajina. There was particularly high resonance with the argument that 'the foundation of philosophy permeation lies in shared morals,' and the satisfaction score was 4.8 out of 5.0.

■ Event Overview

Date and Time
Thursday, June 4, 2026, 10:00 AM - 11:30 AM

Venue
Nagoya Convention Hall

Number of Participants
Approximately 100 (initial capacity 50 → venue expanded due to high demand)

Speaker
Yoshiki Sekino, President & CEO, Imajina Co., Ltd.

Target Audience
Business owners, executives, HR, general affairs, and planning managers

Satisfaction Score
4.8 / 5.0 (participant survey)

■ Participant Profile (Actual Data)

Number of Participating Companies
Approximately 80 companies (diverse industries including manufacturing, logistics, food, automotive, and services)

Position Breakdown
Executive level (presidents, directors, executive officers, etc.): 44%
Managerial level (department heads, office heads, etc.): 28%
Other: 28%

Company Size
Ranged widely from companies with sales under 5 billion yen to over 1 trillion yen. Mid-sized manufacturing companies (50-30 billion yen scale) were the most common.

Multiple Participants
15 companies sent 2 or more participants (indicating a high level of organizational awareness of the issue)

Other
Core personnel from major group companies also participated.

■ Background: Why Are Nagoya Executives Focusing on 'Morals' Now?

The Nagoya/Tokai region is a manufacturing hub centered on the automotive industry, with many mid-sized and small-to-medium enterprises (SMEs) focused on 'monozukuri' (craftsmanship). For many of these companies, the founder's values and commitment to craftsmanship are the source of their corporate philosophy. However, with generational change and organizational expansion, the challenge of these values not reaching the frontline has become apparent.

The fact that multiple participants from the same company attended (15 companies, 2-4 people each) can be interpreted as a sign that organizations are beginning to recognize philosophy permeation not as an 'individual problem' but as an 'organizational challenge.'

■ Speaker Comment: Yoshiki Sekino (President & CEO, Imajina Co., Ltd.)

"Through my dialogue with executives and managers in Nagoya this time, I was once again struck by the deep resonance with the idea that the problem of philosophy permeation is not about systems but about the inner state of people. Many participants attributed the reason their company's philosophy doesn't reach the frontline to a lack of systems or training. However, without a common foundation of morals, no matter how many systems you put in place, the philosophy won't function. Mid-sized manufacturing companies in Nagoya possess a DNA of craftsmanship but are struggling with how to pass on those values to the next generation. This seminar became an opportunity to prove that fact with numbers."

■ Future Developments

Imajina Co., Ltd. plans to continue holding branding seminars nationwide. Based on the response to this event, the company will work to promote practical methods of 'internal branding starting from morals,' including Core Value Mapping, Cambridge Assessment, and Philosophy Permeation Training.

Future Seminar Schedule: https://www.imajina.com/seminar

About Imajina Co., Ltd.

Based on the belief that 'a brand is created by the employees who work there,' Imajina is a branding company specializing in organizational transformation and human resource development centered on internal branding. With a track record of over 3,000 companies across a wide range of industries and business types, including manufacturing, construction, medical, and local government, the company provides unique methods for permeating a company's vision internally.