Japan's First 'Entire Onsen Town All-Inclusive' Launches: Guests Can Freely Access 16 Ryokans, 13 Bathhouses, and 25 Participating Stores

Walking the Town

In Iizaka Town, Fukushima City, a new tourism initiative called the 'Iizaka Onsen Town All-Inclusive Plan' will launch on Friday, June 19, 2026. This program unites local ryokans, restaurants, shops, and public bathhouses to transform the entire onsen district into one immersive accommodation experience.

Baths

13 Participating Bathhouses

Enjoy your favorite hot springs at leisure

Dining

25 Participating Establishments

All menu items at partner restaurants are included with no extra charge

In recent years, many hot spring destinations have faced challenges such as 'guests staying within their lodgings' and 'declining circulation throughout the town'.

The Iizaka Onsen Town All-Inclusive Plan was created specifically to address these issues.

Guests use a dedicated passport to enjoy local sake, gourmet food, day-trip bathing, and more across designated town locations—without worrying about additional fees.

This is not the traditional 'lodge-by-lodge' service model, but a new tourism concept where the entire onsen town collectively welcomes visitors.

Sweets

Participating confectioneries and cafes

Drinks

All-you-can-drink seasonal Fukushima sake and craft beer

Revitalizing the Entire Onsen Town Through Regional Collaboration

The initiative includes participation from ryokans, hotels, restaurants, liquor stores, and public bathhouses.

By expanding tourism spending beyond accommodations to the wider community, the plan aims to:

- Revitalize the onsen town - Increase sales for local businesses - Extend visitor stay durations - Enhance overall tourist satisfaction - Boost repeat visitation

Additionally, the program is planned to be promoted as a 'town-walking tourism experience' targeting the expected growth in inbound tourists.

From Iizaka Onsen to the Nation: A Model for Regionally Integrated All-Inclusive Tourism

While all-inclusive services have recently expanded mainly in resort hotels, implementing such a model across an entire onsen town is a rare initiative nationwide.

Iizaka Onsen aims to shift from 'individual lodging-based customer acquisition' to 'community-wide revenue generation through tourism' via this system.

Amid ongoing population decline and changing travel behaviors, this project will serve as a model for sustainable destination development through regional collaboration.

Plan Overview

【Name】 Iizaka Onsen Town All-Inclusive Plan

【Launch Date】 Friday, June 19, 2026

【Price】 ¥25,000 per person (tax included)

【Inclusions】 - Accommodation - Dining at designated town establishments - Local sake and soft drinks - Day-use hot spring access - Town-walking experiences

※ Specific inclusions may vary by participating facility.

Call for Media and Experience Monitors

In conjunction with the service launch, we are inviting media outlets to cover the actual guest experience.

Additionally, to commemorate the press release, we are recruiting experience monitors.

Limited to June 19 (Friday), first-come, first-served basis for 3 groups only — Special Monitor Rate

The regular price of ¥25,000 (tax included) is reduced to ¥15,000 (tax included) per person.

【Group Size】 2 to 4 people per group

【Number of Groups】 First 3 groups only

【Requirements】 Willingness to cooperate with photo shoots, video recordings, interviews, and publication in TV, newspapers, magazines, web media, or SNS platforms.

※ Footage may be used for promotional activities of the Iizaka Onsen Town All-Inclusive Plan.

Press Inquiries and Contact

Iizaka Onsen Town All-Inclusive Plan Secretariat Saishindo Saketen

TEL: 090-4346-0965

WEB: https://oruin-iizakaonsen.com/

Contact: Katsufumi Namiki

Email: info@saishindousaketen.com