[Oita First*] Vertical, High-Definition, High-Quality Sound Shocks the Station Square. Next-Generation "JR Oita Station Square Vision" Finally Launches in June 2026!

LED Dynamics Fukuoka (Head Office: Chuo-ku, Fukuoka City, Fukuoka Prefecture; Operation: Art Advertising Co., Ltd.) has installed a large "vertical" LED vision (2.5m wide x 5.5m high) – the first of its kind in the Oita Station front area – at the JR Oita Station Square, Oita City's largest traffic hub, and officially commenced operations in June 2026.

This new media, boasting unparalleled appeal, fuses high-definition, ultra-bright LEDs with speakers from the world-leading audio brand "BOSE," simultaneously captivating both sight and sound.

*As a "voice-enabled, large vertical LED vision" in the Oita Station front area (self-researched).

── Why "Vertical" Now? 3 Overwhelming Benefits for Advertisers

In modern marketing, consumers' attention, particularly those aged 10-30, is optimized for "vertical (smartphone)" content. This vision has installed this trend into the real streetscape.

1. SNS Content "As Is" on the Big Screen

Vertical video assets distributed on TikTok, Instagram Reels, YouTube Shorts, LINE VOOM, etc., can be broadcast directly without the need for resizing. This maximizes cross-media effects through the "complete linkage" of web advertising and real-world media.

2. "Oita's First" Vertical Form Draws Passersby's Gaze Upward

For passersby accustomed to traditional horizontal visions, the massive vertical structure, 5.5m high, provides a strong visual impact on its own. It exudes an overwhelming presence that won't get lost, even in a competitive visual environment like a station square.

3. Fusion of "High-Definition, High-Quality Images" x "BOSE's Clear Audio"

The 2.9mm pitch high-definition LED realizes detailed and vivid image expression. Furthermore, "BOSE speakers" were adopted, ensuring sound is clear and reaches listeners without distortion, even amidst crowds. This creates powerful engagement that makes people "stop and watch/listen," rather than just being background visuals.

── Why is "High-Quality Sound" Necessary for Outdoor Advertising? 3 Reasons to Dramatically Enhance Advertising Effectiveness

While many outdoor visions compete on "flashy visuals," this vision has thoroughly focused on "sound quality." The adoption of BOSE speakers offers the following extremely high marketing benefits:

1 Naturally Captures Passersby's "Ears" Amidst the Crowd

Station squares are filled with noise. Unlike general speakers that distort, high-quality sound with a clear outline cuts through the noise to reach passersby's ears. It subtly guides their gaze to the vision without causing discomfort.

2 Subtly Instills Corporate "Reliability and Premium Feel"

Sound quality is directly linked to brand image. "Muffled sound" gives a cheap impression, while clear, deep, "authentic sound" alone instills corporate "reliability," "sincerity," and a "premium feel" in the viewer's psychology.

3 Significantly Increases Memory Retention Through Synergy of Sight x Sound

The synchronization of "vivid images" and "clear audio" deepens message comprehension. Even after leaving the station, "that phrase, that sound" remains in their ears, leading to overwhelmingly superior recognition retention (recency effect) compared to visual-only advertising.

── "Ideal Advertisers" for Utilizing This Medium

This vision is a prime location that can reach all commuters, students, shoppers, tourists, and business professionals passing through Oita Station. It can maximize return on investment (ROI), especially for the following industries and promotions:

Target Industries

Ideal Promotion Use Cases

Clinics, Hospitals, Medical Institutions

(New openings, dental, cosmetic dermatology, etc.)

Maximizes the psychological effect of "high-quality sound = reliability/sincerity." Broadcasts videos conveying the doctor's personality and the clinic's cleanliness to local residents passing by, gaining immense trust and recognition.

Brands Targeting Youth/Gen Z

(Apparel, cosmetics, beverages, etc.)

Broadcasts popular vertical short videos from social media directly, explosively boosting real-world recognition and purchases.

Entertainment/Event Industry

(Movies, concerts, local events)

Utilizes BOSE's deep bass and clear sound to deliver PVs and trailer footage as "experiential content."

Local Companies/Recruitment Activities

(New/mid-career hires, corporate branding)

Broadcasts smartphone-like "employee interview videos" to students and job seekers passing by, rapidly increasing familiarity and recognition.

Municipalities/Tourism Promotion

(Tourism promotion to Oita Prefecture, public announcements)

Captures the attention of tourists and business travelers from outside the prefecture as their "first step into Oita," imprinting Oita's charm with dynamic vertical visuals.

Media Specifications

Location: JR Oita Station Square

Screen Size: 2.5m (W) x 5.5m (H) (approx. 13.75 sqm)

Image Quality: 2.9mm pitch high-definition LED

Brightness: 4,500 cd/m2 (fully daylight compatible, with auto-dimming function)

Audio Equipment: BOSE high-quality outdoor speakers

【Developer/Manager Comments】

JR Oita Station Square is truly the "heart of Oita," where people, goods, and information converge. We didn't just want to create a "signboard" here; we wanted to create a "next-generation infrastructure that changes the cityscape and connects people and companies with passion."

Our challenge with "vertical" this time, in particular, is the result of pursuing a format that is easiest for corporate marketing managers to handle and allows them to feel the most effect in today's smartphone-first era. We will contribute to the revitalization of Oita's economy and culture by pouring in our extensive vision operation know-how from Fukuoka. Let's create a new form of information dissemination together, starting from Oita.