Launch of 'Tawaman Direct', a Real Estate Info Site for High-End Properties in 6 Central Tokyo Wards on May 25, Along with a YouTube Channel Navigated by Yoshimasa Hoshiba

Ambition DX Holdings Co., Ltd. (Securities Code: 3300, Headquarters: Shibuya-ku, Tokyo, President and CEO: Tsuyoshi Shimizu, hereinafter 'the Company'), which promotes real estate DX, will launch 'Tawaman Direct', a real estate information site handling high-end properties in six central Tokyo wards, on May 25, 2026. Simultaneously, the official YouTube channel 'Tawaman Direct', featuring Yoshimasa Hoshiba, a leading figure in the fashion and lifestyle fields, as its navigator, will also launch on the same day. As the first installment, a video featuring 'Azabu Kasumicho Park Mansion' has been released. Through this initiative, the company aims to improve medium-to-long-term corporate value through the accumulation of high-quality visual assets and strengthen its revenue base by acquiring direct leads from the high-end demographic.

Tawaman Direct

'Tawaman Direct' is a real estate information site handling central high-end properties primarily in Minato-ku, Shibuya-ku, Meguro-ku, Shinagawa-ku, Chuo-ku, and Chiyoda-ku. It introduces carefully selected property information alongside video content that conveys the expansiveness of the space, views, and the atmosphere of the building, which are difficult to capture with photos alone. It provides encounters with high-quality urban living in a more intuitive and immersive manner.

https://www.youtube.com/@tawarmandirect

Official YouTube Channel Overview

Channel Name: Tawaman Direct

URL: https://www.youtube.com/@tawarmandirect

Content Format: Long-form room tour videos

Target Properties: High-end properties centered around 6 central Tokyo wards (Minato-ku, Shibuya-ku, Meguro-ku, Shinagawa-ku, Chuo-ku, Chiyoda-ku)

Navigator: Yoshimasa Hoshiba

Featuring Yoshimasa Hoshiba, active as the editor-in-chief of 'FORZA STYLE' and a fashion journalist, the channel unpacks the appeal of high-end properties centered in the 6 central wards (Minato-ku, Shibuya-ku, Meguro-ku, Shinagawa-ku, Chuo-ku, and Chiyoda-ku) from the perspectives of 'aesthetics' and 'authenticity'. This channel goes beyond mere property introductions, broadcasting 'experiential video content' woven with insert cuts that highlight spatial beauty, such as natural lighting, views, material textures, and the hospitality of common areas. The first video released today introduces 'Azabu Kasumicho Park Mansion', structured to help viewers concretely imagine 'the ideal life achievable in this property'. By transparently disseminating information in strict compliance with real estate display regulations, it is a channel viewers can refer to with peace of mind.

'Tawaman Direct' Navigator Yoshimasa Hoshiba Profile

Yoshimasa Hoshiba

Editor-in-Chief of 'FORZA STYLE' /

Fashion Journalist /

Creative Director /

Representative Director, Style Clinic Co., Ltd.

Born in Tokyo. Born as the son of a third-generation tailor, after working part-time in sales at BEAMS, he started his career as an editor at World Photo Press. After serving as an editor for 'MA-1', 'Mono Magazine', and 'Esquire Japan Edition', he was involved in launching popular magazines such as 'LEON' and 'OCEANS'. He became independent at 37 and established Style Clinic Co., Ltd. In 2013, he became the editor-in-chief of the cruise magazine 'Sette Mari'. Since 2015, he has been the editor-in-chief of Kodansha's web magazine 'FORZA STYLE'. Currently, as a fashion journalist representing Japan, his activities span a wide range, including newspapers, television, radio, events, and YouTube. He also serves as the creative director for various brands, including WH, K-3B, 30/70, and MOVB, producing numerous hit items. He also presides over 'minimal wardrobe', an online select shop curating only items he personally likes.

Background of Establishing the Official YouTube Channel

In recent real estate marketing, the industry-wide trend is rapidly shifting from portal site customer acquisition centered on text and static images to building a proprietary customer acquisition base (owned media) using rich content on video platforms. Especially in the high-end real estate market, visually communicating 'the quality of life and worldview achievable there' directly links to fostering purchasing intent, in addition to disclosing property specifications. While the Company has previously promoted real estate DX, it launched this project recognizing that direct information dissemination through proprietary video media is indispensable to further improve customer experience value and optimize Cost Per Acquisition (CPA) for leads.

About Azabu Kasumicho Park Mansion

Azabu Kasumicho Park Mansion is a high-end residence developed by Mitsui Fudosan Residential, located in Azabu Kasumicho, Minato-ku. Designed as a mansion that embodies the prestige and dignity boasted by the Park Mansion series...