The "Just Right for Child-Rearing" Sewing Machine Series, with a Track Record of 150,000 Units Sold, Has Been Further Upgraded Based on Customer Feedback.

Just Right for Child-Rearing Sewing Machine Series

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AXE YAMAZAKI CO., LTD. (Head Office: Ikuno-ku, Osaka; President: Kazushi Yamazaki) will release upgraded models (MM-15 and MM-21) of its "Just Right for Child-Rearing Sewing Machine" and "Just Right for Child-Rearing Sewing Machine +plus" on Wednesday, July 15, to commemorate the sale of 150,000 units in the series and its 80th anniversary.

Reservations will begin.

From the "Just Right for Child-Rearing Sewing Machine" series, which has won various domestic and international awards including the Good Design Gold Award and the German Design Award Excellence, and boasts a cumulative sales record of over 150,000 units, new upgraded models that are even easier for beginners to use have been created to celebrate the company's 80th anniversary. After extensive research based on the many customer voices received to date, the internal mechanisms have been reviewed from the previous models. In particular, the feed mechanism has been improved, significantly enhancing sewing stability. The upgraded models, which are easier to use with smooth and stable fabric feeding even on difficult-to-sew fabrics, will be released.

[Points Evolved from Previous Models to Improved Models]

Improvements

1. Significant Improvement of Feed Mechanism

[Achieving Stable Sewing Beyond Previous Models Through Major Improvements in Fabric Feeding!]

Addressing the most frequent issue of "feeding" from past feedback, three improvements have been realized.

1 Equalization of Fabric Presser Foot Pressure: The material of the feed mechanism has been improved from resin to metal.

Improved Feed Mechanism Material

2 Stabilization of Fabric Feeding: The presser foot shape has been improved to facilitate fabric feeding (less likely to cause skipped stitches).

Improved Presser Foot

3 Improved Fabric Feeding Performance: Fabric feeding performance has been improved by changing the shape and material of the feed dog base.

Improved Feed Dog Base

These improvements enable smooth fabric feeding for both thin and thick fabrics.

Furthermore, it is less likely to cause skipped stitches even on the edges of soft fabrics like knits and gauze, achieving a more comfortable sewing experience compared to previous products.

Comparison of Thin and Thick Fabrics

*Other Improvements

[Measures Against Thread Dropping and Tangling]

To prevent thread tangling caused by thread dropping from the needle hole, the thread cutting location has been improved to allow the thread to be held longer (approximately 2.5 times) before sewing.

*This is a comparison of the remaining thread state after cutting the thread from the lower thread exposed from the needle plate hole.

[Improved Speed for Sewing with Peace of Mind, Without Rushing and Making Mistakes. MM-11 Only]

As some users found the SLOW speed of the conventional MM-10 type to be too fast, the SLOW speed has been improved to be slower than the previous model.

*With the MM-21, you can adjust the speed steplessly from even slower to faster according to your preference.

[Product Introduction of the "Just Right for Child-Rearing Sewing Machine" Series]

"Just Right for Child-Rearing Sewing Machine" was developed specifically for child-rearing scenes, with interviews with mothers who are raising children, so that even mothers who have never used a sewing machine before might think, "I might give this a try."

Just Right for Child-Rearing Sewing Machine

[We've Made the "I Want to Use This!" of Today's Moms a Reality.]

1. It's Okay Even If You're Busy

Even working moms can take it out and use it easily in their free time! It can also be used cordless, so you can use it anywhere without choosing a location.

2. It's Okay Even If It's Your First Time

Just point your smartphone at the QR code, and you can use it easily with instructional videos and simple recipes! Furthermore, by placing your smartphone on the smartphone stand and watching the video while operating the sewing machine, you can concentrate on crafting without worrying about how to use it or how to make it.

The smartphone stand also serves as a needle guard, so it's safe even with children around.

3. It's Okay Even If You're Bad at Tidying Up

With its stylish design, it can be displayed on a living room shelf!

Easy: Easily access instructional videos and simple recipes via QR code

Simple: Just the right usability with thoughtfully designed simple functions

Compact: Ultra-compact and lightweight, easily handled by women with one hand

Stylish: A "design appliance" that stylishly blends into modern living spaces

Storage

Compact size that can be stylishly stored on a bookshelf.

Needle Cover

Safety needle cover that guards the needle area when you step away from the sewing machine.

Smartphone Stand

The needle cover also functions as a smartphone stand, allowing you to use the sewing machine while watching how-to and usage videos.

<Development Background of the "Just Right for Child-Rearing Sewing Machine">

"Developed based on my wife's words when she made handmade items for our daughter's kindergarten preparation."

The "Just Right for Child-Rearing Sewing Machine" was developed based on the real-life experience of President Kazushi Yamazaki's second daughter's kindergarten preparation, when his wife, despite having limited time due to child-rearing and work, decided to make handmade items as a once-in-a-lifetime event, even though ready-made alternatives were available.

Seeing the child's smile when the kindergarten bag and disaster preparedness cushion were finally completed, made by his wife late at night using fabric chosen by the child, and hearing his wife say, "I'm so glad I made it, sewing machines are amazing," he wanted many families to experience this感動 (emotion).

To achieve this, he believed that making sewing easy and accessible was important. Inspired by his wife watching cooking videos on her smartphone every day, he thought that sewing could also be made easy and accessible by watching videos on a smartphone, similar to modern cooking.

Furthermore, listening to other mothers raising children, he found many negative opinions such as sewing being difficult and troublesome to set up and put away, which presented a high hurdle. Therefore, he focused on lowering this hurdle so that mothers would think, "Maybe I can do this," or "I'll give this a try." He created a website where mothers could easily use the sewing machine while watching how-to and crafting videos, and designed it to be something they would want to display in their rooms.

The price was also set to be easily affordable. Through handmade items for child-rearing, he hopes to foster the warmth and expressions of love that are being lost in a world that has become convenient with many alternative options.

[Product Overview]

Product Name/Price: Just Right for Child-Rearing Sewing Machine MM-11 Suggested Retail Price ¥13,420 (tax included)

Just Right for Child-Rearing Sewing Machine +plus MM-21 Suggested Retail Price ¥21,120 (tax included)

Release Date: Scheduled for release on July 15, 2026

Size: Approx. W29.8 x D11.5 x H26.5 (cm)

Weight (Main Unit): MM-11/Approx. 2.1kg, MM-21/Approx. 2.5kg

Set Contents: Spool cap, needle, bobbin, threader, buttonhole foot, needle plate screwdriver, QR code sticker, smartphone stand, Just Right for Child-Rearing Sewing Machine recipes, AC adapter, (MM-21 only: small spool cap, spool pin holder) instruction manual, warranty card

Power Supply: AC adapter or batteries: 4 AA alkaline dry batteries (sold separately)

Sales Channels: Manufacturer's direct sales site

Homepage: http://www.axeyamazaki.co.jp/kosodate/index.html

Instagram: https://www.instagram.com/axeyamazaki/

[Company Profile of AXE YAMAZAKI CO., LTD.]

Company Name: AXE YAMAZAKI CO., LTD.

Representative: President Kazushi Yamazaki

*The correct notation for "崎" is 立つさき.

Location: 3-12-5 Sharidera, Ikuno-ku, Osaka-shi, Osaka 544-0022

Founded: October 1, 1946

Business Description: Manufacturing and sales of sewing machines, etc.

URL: http://www.axeyamazaki.co.jp/