Asobi System's Fan Engagement Platform 'SUKISUKI' Re-launches!
Key facts
- Asobi System's Fan Engagement Platform 'SUKISUKI' Re-launches!
- Asobidas has revamped its fan engagement platform 'SUKISUKI,' introducing a common ID to enhance the customer experience.
- Date: March 29, 2026
Direct answer
Asobidas has revamped its fan engagement platform 'SUKISUKI,' introducing a common ID to enhance the customer experience.
- Citation
- Asobi System's Fan Engagement Platform 'SUKISUKI' Re-launches! (March 29, 2026)
- Source
- PR Times
- Date
- March 29, 2026
Asobidas has revamped its fan engagement platform 'SUKISUKI,' introducing a common ID to enhance the customer experience.
📋 Article Processing Timeline
- 📰 Published: March 29, 2026 at 17:26
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1396h 0m after Published)
Asobidas Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Mitsunori Tamura; hereinafter 'Asobidas') and its subsidiary SUKI SUKI Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Hirofumi Nihei) have re-launched 'SUKISUKI' (https://sukisuki-shop.com/), a fan engagement platform for artists affiliated with Asobi System.
This renewal introduces the common 'ASOBI ID,' overhauls the UI/UX, and promotes AX (AI Transformation). These changes evolve the experience connecting fans and artists into something more stress-free and engaging.
Key Renewal Points
1. Introduction of the Common 'ASOBI ID'
The platform has transitioned from the traditional 'SUKISUKI account' to the common 'ASOBI ID.' Moving forward, we will expand integration with various services, building a foundation that allows seamless access to diverse content with a single ID.
2. Significant UI/UX Improvements
The UI/UX has been refreshed for a more intuitive and user-friendly experience. The design has been updated to increase immersion and maximize fan excitement.
3. Enhanced Fan Experience via 'AX Lotteries'
Through AX, we have strengthened measures against ticket scalping and fraud detection. This allows us to prioritize granting access to highly passionate fans who truly desire the experience.
Future Outlook
With 'ASOBI ID' as the foundation, SUKISUKI will further accelerate data integration across all fan touchpoints, from digital content to real-world experiences. We aim to create mechanisms that seamlessly connect fans and artists while capturing the full extent of fan enthusiasm.
Furthermore, Asobidas intends to expand this 'Fan Engagement AX Platform' to cover all genres, from pop culture to sports and traditional culture, developing diverse fan business content including fan clubs and e-commerce. By leveraging AI, we will provide deep, personalized experiences for every individual fan.
About SUKISUKI
A fan engagement platform featuring over 70 artists affiliated with Asobi System. It offers various content to connect fans and artists, including online lotteries, online meet-and-greets, and online trading cards.
Company Overview
Company Name: Asobidas Inc.
Representative: CEO Mitsunori Tamura
Headquarters: 6F Shibuya Crossroad Bldg., 1-29-1 Shoto, Shibuya-ku, Tokyo
Established: July 2025
Capital: 150 million yen
Major Shareholders: Asobi System, Midas Capital, GENDA
Website: https://asobidas.com
FAQ
What is the main purpose of the re-launched SUKISUKI platform?
The re-launched SUKISUKI platform aims to provide a more stress-free and engaging experience for fans to connect with artists affiliated with Asobi System.
What is the new common ID system introduced with the SUKISUKI re-launch?
The platform has transitioned from the traditional 'SUKISUKI account' to a common 'ASOBI ID,' which will be used for seamless access to diverse content across various integrated services.
How has the user experience been improved in the SUKISUKI re-launch?
The UI/UX has been significantly refreshed for a more intuitive and user-friendly experience, with an updated design intended to increase immersion and fan excitement.
What is 'AX Lotteries' and how does it benefit fans?
'AX Lotteries' leverages AI Transformation (AX) to strengthen measures against ticket scalping and fraud detection, prioritizing access for highly passionate fans.
What is the future vision for the SUKISUKI platform and Asobi System's fan engagement strategy?
SUKISUKI plans to accelerate data integration across all fan touchpoints using 'ASOBI ID' and Asobi System intends to expand this 'Fan Engagement AX Platform' to cover all genres, offering personalized fan experiences through AI.