Chef behind TikTok hit 'Japanese pizza is too expensive' opens 'pizza shop like a ramen shop' in Hiyoshi, 30cm oven-baked Margherita for 900 yen
Azzurro Co., Ltd. will open 'PIZZA STAND PEPE' on June 1, 2026, a 2-minute walk from Hiyoshi Station. Born from chef Teppei Kuniyasu's vision to make pizza an everyday meal, the restaurant offers 30cm oven-baked Margherita pizzas for 900 yen by utilizing ticket machines and a specialized menu, targeting casual, daily dining.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 18:00
- 🔍 Collected: May 26, 2026 at 09:31
- 🤖 AI Analyzed: May 26, 2026 at 22:52 (13h 20m after Collected)
## PIZZA STAND PEPE to open in Hiyoshi, 2 minutes from Hiyoshi Station, on June 1, 2026
Azzurro Co., Ltd. (Location: Kohoku-ku, Yokohama; Representative Director: Teppei Kuniyasu) will open the specialty pizza shop 'PIZZA STAND PEPE' on June 1, 2026, within a 2-minute walk from Hiyoshi Station on the Tokyu Toyoko Line.
### Aiming to be a shop where you can eat pizza as casually as ramen
Chef Teppei Kuniyasu, with 25 years of experience in the restaurant industry and owner of the Italian restaurant 'Piraeus,' has garnered over 200,000 views on TikTok with his question: 'Japanese pizza is too expensive.' With delivery pizza costing 2,000–3,000 yen and restaurant prices typically exceeding 1,500 yen, he sought to realize his vision of a pizza shop where one can walk in alone and eat as casually as one would at a ramen or beef bowl shop.
### The concept is 'a pizza shop like a ramen shop'
PEPE aims to make pizza an 'everyday food.'
- The menu consists only of pizza. There are no appetizers, pasta, dolce, or coffee.
- Orders are handled via a ticket machine.
- The shop has only 9 seats: 6 counter seats and 3 table seats.
- The store area is 7.5 tsubo (approx. 24.8 sq m).
By stripping everything down, they are focusing on providing 'good food, quickly, at an affordable price.'
### 30cm oven-baked Margherita for 900 yen
The signature 30cm oven-baked Margherita is 900 yen (tax included). An S-size (23–24cm) is 800 yen. Customization with 6 types of toppings is also available.
### A professional creation right before your eyes
A highlight of PEPE is the open kitchen extending beyond the counter. Chefs stretch the dough by hand and bake it in an oven right in front of the customer with every order. Just like watching noodles being boiled in a ramen shop, customers can enjoy the live process of a pizza being born.
### Store Overview
- Shop Name: PIZZA STAND PEPE
- Location: 1F DEAR Hiyoshi, 1-24-4 Hiyoshi-honcho, Kohoku-ku, Yokohama
- Opening Date: June 1, 2026 (Mon)
- Business Hours: 11:00–23:30
- Regular Holidays: None
- Seating: 9 seats (6 counter, 3 table)
Azzurro Co., Ltd. (Location: Kohoku-ku, Yokohama; Representative Director: Teppei Kuniyasu) will open the specialty pizza shop 'PIZZA STAND PEPE' on June 1, 2026, within a 2-minute walk from Hiyoshi Station on the Tokyu Toyoko Line.
### Aiming to be a shop where you can eat pizza as casually as ramen
Chef Teppei Kuniyasu, with 25 years of experience in the restaurant industry and owner of the Italian restaurant 'Piraeus,' has garnered over 200,000 views on TikTok with his question: 'Japanese pizza is too expensive.' With delivery pizza costing 2,000–3,000 yen and restaurant prices typically exceeding 1,500 yen, he sought to realize his vision of a pizza shop where one can walk in alone and eat as casually as one would at a ramen or beef bowl shop.
### The concept is 'a pizza shop like a ramen shop'
PEPE aims to make pizza an 'everyday food.'
- The menu consists only of pizza. There are no appetizers, pasta, dolce, or coffee.
- Orders are handled via a ticket machine.
- The shop has only 9 seats: 6 counter seats and 3 table seats.
- The store area is 7.5 tsubo (approx. 24.8 sq m).
By stripping everything down, they are focusing on providing 'good food, quickly, at an affordable price.'
### 30cm oven-baked Margherita for 900 yen
The signature 30cm oven-baked Margherita is 900 yen (tax included). An S-size (23–24cm) is 800 yen. Customization with 6 types of toppings is also available.
### A professional creation right before your eyes
A highlight of PEPE is the open kitchen extending beyond the counter. Chefs stretch the dough by hand and bake it in an oven right in front of the customer with every order. Just like watching noodles being boiled in a ramen shop, customers can enjoy the live process of a pizza being born.
### Store Overview
- Shop Name: PIZZA STAND PEPE
- Location: 1F DEAR Hiyoshi, 1-24-4 Hiyoshi-honcho, Kohoku-ku, Yokohama
- Opening Date: June 1, 2026 (Mon)
- Business Hours: 11:00–23:30
- Regular Holidays: None
- Seating: 9 seats (6 counter, 3 table)
FAQ
「ピッツァスタンド ペペ」はいつオープンしますか？
2026年6月1日（月）にオープンします。
「ピッツァスタンド ペペ」の所在地とアクセスは？
所在地は神奈川県横浜市港北区日吉本町1-24-4 DEAR日吉1Fで、東急東横線日吉駅から徒歩2分です。
看板メニューの価格はいくらですか？
30cm窯焼きマルゲリータが900円（税込）、23〜24cmのSサイズが800円（税込）です。
店の特徴は何ですか？
「ラーメン屋のようなピザ屋」をコンセプトに、券売機による注文、オープンキッチンでの調理、手頃な価格で提供される本格窯焼きピッツァが特徴です。
メディア向け内覧会はありますか？
オープン前日の2026年5月31日（日）15:00〜17:00にメディア・関係者向け内覧会が開催されます。