lyf Celebrates 5 Years in Japan with 'Summer Needs lyf!' – Experience a Summer Stay Connected to People and Places

The Ascott Limited (hereinafter 'Ascott') (operated in Japan by Ascott Japan Co., Ltd. / Minato-ku, Tokyo; President: Christian Bordas) operates the social and lifestyle hotel brands lyf Shibuya Tokyo, lyf Ginza Tokyo, and lyf Tenjin Fukuoka. These properties offer diverse community programs for guests, positioning themselves not just as places to stay, but as experiential hubs connecting people with each other and with the local neighborhood. Through initiatives such as 'lyf goes local'—local tours led by hotel crew—and 'Cheers@5,' a daily 5 PM social hour where guests and crew toast and mingle, lyf fosters guest interaction and community engagement.

To commemorate lyf's 5th anniversary in Japan, the 'Summer Needs lyf!' campaign will run from Tuesday, June 16, 2026, to Wednesday, September 30, 2026. Throughout the campaign period, lyf will launch a special anniversary accommodation package, a social media giveaway for stay vouchers, and experiential events across its properties. Leveraging lyf’s unique connections with local communities, the campaign offers summer-specific stay experiences that celebrate connection and discovery.

Guided by the brand ethos 'Connecting like minds, creating communities,' lyf runs 'lyf Entertains,' a program that sparks community through monthly collaborations with local partners. These events naturally foster connections between guests and the neighborhood. For this campaign, each property will host Japan-exclusive cultural events, offering both international and domestic travelers fresh ways to rediscover the charm of Japan.

This summer, experience a stay like no other—where connection to people and place is at the heart of the journey—at lyf.

lyf 5th Anniversary Special Stay Package Overview

This exclusive accommodation package, available only at lyf properties in Japan, celebrates lyf’s 5th anniversary with a suite of guest benefits. During the campaign, members of Ascott’s loyalty program, ASR (Ascott Star Rewards), will receive a 20% discount on room rates and double ASR points on their stay.

Additionally, each guest will receive one complimentary drink ticket, redeemable at 'Cheers@5,' the daily social event held at 5 PM in the hotel’s communal space. This encourages interaction among guests, sparking new connections and community during their stay.

Booking Period: Until Wednesday, September 30, 2026

Stay Period: Until Wednesday, September 30, 2026

Campaign details and reservations: https://www.discoverasr.com/ja/offers/lyf-japan-5-years-anniversary

Benefits:
- 20% off accommodation rates during the campaign period
- Double ASR points
- One drink ticket per guest (one per stay)

Share your unforgettable travel moments and win up to three-night stay vouchers! Instagram Campaign

Share the joy of travel! From Tuesday, June 16, 2026, to Tuesday, June 30, 2026, follow @lyf.japan on Instagram—the official lyf Japan account—and post your favorite travel memory photo, tagging @lyf.japan and using the hashtag #notyourusualstaymoments. Three lucky winners (six people total) will receive lyf stay vouchers. Whether it’s an unexpected, quirky, or laugh-out-loud moment, share your unique travel story.

For full details, visit the official lyf Japan Instagram account @lyf.japan.

lyf Happenings: 5th Anniversary Special – Japanese Culture & Summer Festivals

lyf hosts a wide range of monthly 'lyf Happenings'—on-site events—and this month, each property will celebrate the 5th anniversary with events themed around Japanese culture and summer festivals.

Highlights include a sake and calligraphy workshop led by Mr. Sakaki, a local liquor store owner and award-winning calligrapher at Japan’s prestigious Nitten art exhibition, authentic tea ceremony experiences, and 'Festival Day,' where the lobby is transformed into a traditional Japanese festival atmosphere.

Additionally, an exclusive 'Summer Lucky Draw' will be held for guests staying during the campaign period.

Guests who follow the official lyf Japan Instagram (@lyf.japan) and are ASR members will receive one guaranteed prize draw ticket. Prizes include a lyf-branded fan perfect for summer and a logo tote bag ideal for daily use—letting guests enjoy the lyf lifestyle beyond their stay.

Event details are available on the following pages:

lyf Happenings

lyf Shibuya Tokyo: Happenings | lyf Shibuya Tokyo

lyf Ginza Tokyo: Happenings | lyf Ginza Tokyo

lyf Tenjin Fukuoka: Happenings | lyf Tenjin Fukuoka

About lyf

Pronounced 'life,' lyf is Ascott’s experience-driven social living brand, derived from 'live your freedom.' Designed for the next generation of travelers who value connection, community, and creativity, lyf redefines hospitality.

Challenging conventional norms, lyf connects people through vibrant social spaces, curated experiences, and diverse programs. It accommodates various needs—from one-night stays to month-long or even year-long residencies.

Each property features distinctive communal areas, including the co-working lounge 'CONNECT,' the social kitchen 'BOND,' the meeting room 'COLLAB,' and the casual hangout space 'HANGOUT.' Passionate lyf Crew members support guests in experiencing local culture and neighborhood charm.

Currently, lyf operates or has properties in development across 15 countries in Asia-Pacific and Europe, totaling over 40 locations. lyf is a gathering place for like-minded individuals.

For more information, visit the official website:

Visit the lyf official website

Or follow @live.lyf.here on Instagram and Facebook.

About The Ascott Limited (Ascott)

Ascott is driven by the mission to 'enrich lives through meaningful experiences, transforming stays and living around the world.'