Asukoe Partners' 'UM Manager' Now in Use on Osaka Prefecture's 'my door OSAKA'

Asukoe Partners Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Hideyuki Yasui; hereinafter 'Asukoe Partners') announces that its AI-powered CMS specialized in administrative service information, the 'Universal Menu Manager' (hereinafter 'UM Manager'), has been implemented on Osaka Prefecture's integrated administrative portal 'my door OSAKA' and is now publicly available as the 'Recommended Service: My System Guide'.

'my door OSAKA' is a comprehensive administrative portal built using the Osaka Regional Data Network (ORDEN). It leverages My Number Card-based public authentication to deliver personalized information and enable seamless transitions to various online procedures. Osaka Prefecture aims to realize the delivery of 'the right information, to the right person, at the right time' through this service.

About my door OSAKA

'my door OSAKA' is a one-stop portal providing administrative services from Osaka Prefecture and its municipalities. By using My Number Card authentication and ID linkage, it centralizes access to various procedures and administrative information, enabling tailored information delivery based on each resident's individual circumstances.

my door OSAKA

https://portal.orden.pref.osaka.lg.jp/tpg02/index.html

Features of the 'Recommended Service: My System Guide' Utilizing UM Manager

The portal offers a 'Recommended Information' feature that displays administrative services suited to users based on their age, residence, children's ages, and interest categories.

Among these, the 'My System Guide' selects potential applicable systems based on user-entered profile information and presents them in list or article format on the portal. Target areas include childbirth and children, health and medical care, housing and community development, education and human rights, with participating municipalities and systems gradually expanding.

UM Manager is used as the content management tool for organizing administrative service information within this 'My System Guide', structuring data from each municipality to support optimized, user-specific presentation.

Quoted from my door OSAKA explanation page
https://portal.orden.pref.osaka.lg.jp/help/mydoorosaka_gaiyou.html

About UM Manager

◆ About Universal Menu (UM)

Universal Menu (UM) is a conceptual framework for information design that organizes and standardizes administrative service information using common categories such as 'Eligibility', 'Benefits', and 'Application Deadline'. This approach makes information easier for users to understand and enables data reuse.
UM was proposed and promoted by Asukoe Partners and serves as the foundational framework for organizing administrative information from the user's perspective, making it usable across various citizen touchpoints.

◆ Background: Administrative Information Is Hard to Use When It's Just 'Available'

While administrative service information is abundant on municipal websites, most of it is published at the page or document level. As a result, although it can be viewed as web pages, it is difficult to utilize for personalized delivery, app integration, or notification systems based on resident profiles.
Due to the lack of centralized provision and standardized granularity and content, residents often struggle to determine whether a system applies to them, meaning critical information may not reach those who need it. Additionally, manual reorganization and standardization by staff require significant labor, posing another challenge.

◆ The Role of UM Manager: Converting Page Content into 'Actionable Program Data'

UM Manager is a CMS designed to treat administrative service information not merely as web content, but as a 'program catalog' that can be managed and reused by individual program.
Leveraging Asukoe Partners' long-standing expertise in organizing and standardizing program information, along with the UM framework, the system structures data by criteria such as 'Eligibility', 'Benefits', and 'Application Deadline', transforming the underlying information behind page displays into reusable data. This enables the same program information to be deployed across multiple channels—including websites, apps, push notifications, and external service integrations—as a reusable content layer.

Illustration of program data structuring via UM Manager

◆ Implementation at Citizen Touchpoints: From 'Read Information' to 'Delivered Information'

Administrative service information prepared via UM Manager functions not merely as published content but as distributable data connected to residents' circumstances and attributes, ensuring the right programs reach the right people. In other words, administrative information is beginning to transform from 'pages' into 'data products'.

◆ A Turning Point Toward Making Administrative Services 'Operational Data Assets'

This implementation signifies a shift from treating administrative service information merely as website content to managing it as 'operational data assets' designed for cross-use, external integration, personalized delivery, and future AI applications.
Managing program information as data not only enhances how it is presented to residents but also simultaneously improves searchability, reusability, update efficiency, and analytical potential. Asukoe Partners believes that the value of administrative information will increasingly depend not on whether it is 'published', but on how well it is maintained in a reusable structure.

◆ Looking Ahead

Asukoe Partners will continue contributing to both improved resident convenience and municipal operational efficiency by building the infrastructure to evolve administrative service information from 'information to be read' into 'data to be used' at citizen touchpoints.

【Service Overview】
The UM Manager is a cloud-based system designed to efficiently create, organize, and manage administrative service information in alignment with the Universal Menu (UM) structure.
UM Manager AI-Ready Content Builder

https://www.asukoe.co.jp/productandservice/umm-intelligent-cms/

【Company Overview】
● Company Name: Asukoe Partners Co., Ltd.
● CEO: Hideyuki Yasui
● Founded: February 8, 2010
● Business: Provision of administrative service information based on Universal Menu; content, database, and website development support related to Universal Menu; public sector advertising
● Corporate Website: https://www.asukoe.co.jp/
● GDX TIMES: A media platform delivering diverse insights on administrative DX from the user's perspective: https://gdx-times.com/