Akatsuki AI Technologies and HareHale Sign Strategic Business Partnership Agreement for AI Solutions in Marketing

Akatsuki AI Technologies Inc. (Headquarters: Shinagawa-ku, Tokyo; CEO: Ryoken Okuni; hereinafter referred to as Akatsuki AI Technologies), an SIer for the AI era supporting corporate business transformation, and HareHale Inc. (Headquarters: Shibuya-ku, Tokyo; President: Mitsutoshi Higashitani; hereinafter referred to as HareHale), which provides hands-on marketing consulting, have entered into a strategic business partnership agreement regarding the provision of AI solutions in the marketing domain.

Previously, both companies have jointly provided AI solutions for marketing purposes to client companies for whom HareHale offers marketing consulting. This partnership, based on their track record, aims to formalize and expand their initiatives to support the marketing transformation of a greater number of companies.

Background of the Partnership

The application of generative AI is rapidly expanding in the marketing domain, including content creation, demand forecasting, customer understanding, personalization, and advanced performance measurement. On the other hand, to translate AI into actual results (increased sales, customer acquisition, and brand value), it is essential to have both a deep understanding of marketing strategy and advanced AI implementation capabilities to translate that strategy into implementation and operation.

This partnership will combine HareHale's "marketing strategy building capabilities from a consumer perspective" and "hands-on consulting that partners with clients as one team through to execution" with Akatsuki AI Technologies' "advanced AI implementation capabilities and expertise in building data infrastructure," as well as the "extensive customer base in the entertainment marketing domain" cultivated by its parent company, Akatsuki Inc.

By providing end-to-end support from the upstream of marketing strategy to the implementation and operation of AI-driven measures, we will accelerate "AI Transformation (AX)" for each company, starting with marketing DX.

Main Contents of the Business Partnership and Future Developments

Through this partnership, we will support the improvement of corporate business value, focusing on the following areas:

1. Joint Provision of AI Solutions for Marketing Purposes

Both companies will jointly provide AI solutions for marketing purposes, primarily to client companies for whom HareHale offers marketing consulting. HareHale will be responsible for strategy and measure design, while Akatsuki AI Technologies will handle AI implementation and development, bringing the strategy envisioned in the consulting to life as "working AI" in the field.

2. Building Marketing Data Infrastructure and Advancing AI-Driven Measures

We will integrate siloed customer and measure data into a form usable by AI, enabling demand forecasting, content generation, customer personalization, and automated performance measurement. By enabling data-driven decision-making and accelerating the PDCA cycle, we will enhance the accuracy and speed of marketing measures.

3. Company-wide AX (AI Transformation) Support Initiated by Marketing

Starting with results in the marketing domain, we will expand AI utilization to related operations such as sales, CS, and product development, supporting the AX of the entire company. Through the customer touchpoints held by both companies' groups, we will deploy these initiatives to client companies across a wide range of industries.

Comments from Representatives of Both Companies

Ryoken Okuni, CEO of Akatsuki AI Technologies Inc.

"As an 'SIer for the AI era,' our mission is to elevate technology from a mere tool to a force that fundamentally transforms businesses. Through our partnership with HareHale, which has been supporting companies on the front lines of marketing, we will deliver marketing AX that directly leads to results to many companies by connecting strategy to implementation in an integrated manner."

Mitsutoshi Higashitani, President of HareHale Inc.

"For us, who aim to be a company where we can continuously encounter new discoveries and excitement, marketing from a consumer perspective and the AI implementation capabilities to connect it to results are indispensable. Through our collaboration with Akatsuki AI Technologies, we will connect the marketing strategies we envision to solid results and strongly support the business growth of our client companies."

About Akatsuki AI Technologies Inc.

Established in August 2024 as "AI Talent Force Inc.," a wholly-owned subsidiary of Natee Inc. Commenced AI-specialized engineer dispatch (AI Engineering Service) business.

Joined the Akatsuki Group in August 2025 along with Natee Inc. Simultaneously commenced business of providing solutions for operational efficiency and support utilizing generative AI (AI Office).

Changed company name to Akatsuki AI Technologies Inc. in January 2026. Commenced AI Transformation business.

Signed a strategic business partnership with HareHale Inc. in July 2026 (this announcement).

Company Name

Akatsuki AI Technologies Inc.

URL

https://aktsk.ai/

Established

August 2024

Representative

CEO Ryoken Okuni

Location

8F, oak meguro, 2-13-30 Kami-Osaki, Shinagawa-ku, Tokyo

Business Activities

Consulting and solution development for generative AI and physical AI

Parent Company

Akatsuki Inc. (TSE Prime: 3932)

About HareHale Inc.

HareHale Inc. is a marketing consulting company aiming to create new value for people, brands, and communities through marketing. Founded in August 2024 by members from Hakuhodo, a major advertising company. It specializes in co-creative, hands-on support that partners with clients from strategy building from a consumer perspective to measure execution in the marketing, communication, and digital domains. In addition to the Marketing & Consulting business that supports business growth, it also develops the Lifestyle & Community business, which creates new value based on "clothing, food, and housing."

Company Name

HareHale Inc.

URL

https://harehale.co.jp/

Established

August 2024

Representative

President Mitsutoshi Higashitani

Location

12-35 Sarugaku-cho, Shibuya-ku, Tokyo

Business Activities

Marketing & Consulting Business / Lifestyle & Community Business

Inquiries Regarding This Matter

Akatsuki AI Technologies Inc. Public Relations

Inquiries: info@aktsk.ai