House Wellness Foods' "Ukon no Chikara" LINE Promotion DX Achieves 100,000 Friends and Record Applications, Launches Second Phase Aiming for Habit Formation

iRidge Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Kentaro Oda; TSE Growth: 3917; hereinafter "iRidge") and its consolidated subsidiary Qoil Co., Ltd. (Reading: Coil; Headquarters: Minato-ku, Tokyo; President and CEO: Koji Yamashita; hereinafter "Qoil"), which develops marketing communication design business, are pleased to announce that "LINKFUN," a LINE-based sales promotion and customer development tool provided by both companies, has been continuously adopted by House Wellness Foods Co., Ltd. for its "Ukon no Chikara" brand, and the second phase of the campaign will begin on July 1, 2026.

Record-Breaking Response in the First Phase and the Next Step

House Wellness Foods first implemented a campaign using LINKFUN within a LINE mini app last winter. By significantly simplifying the application process, eliminating the hassle of traditional new user registration and serial number entry via external browsers, the campaign achieved the largest number of applications in the history of the Ukon no Chikara brand. Furthermore, the official LINE account opened for the campaign acquired approximately 100,000 friends, forming a foundation for building continuous relationships with customers using LINE. In response to the significant positive reception of this campaign, the second phase has been launched to further deepen communication with customers.

Goal of the Second Phase: Implementing Bonus Points to Encourage "Short-Term Habituation"

To encourage more customers to continue enjoying the product, the "Blow Away the Heat! Ukon no Chikara GO!GO!GO! Campaign," launching this time, incorporates a new feature that connects trial purchases to "short-term habituation" of three or more uses. Specifically, a mechanism has been added where bonus points are awarded when customers read the 2D code attached to eligible products and participate in the campaign a cumulative total of three times. By combining this with continuous information dissemination (CRM) from the official LINE account, the aim is to go beyond a one-off campaign and cultivate initial participants into loyal, repeat purchasers, thereby maximizing mid-to-long-term LTV (Customer Lifetime Value).

iRidge and Qoil will continue to support optimal communication design between companies and customers through the provision of "LINKFUN." By offering a seamless service from purchasing data acquisition to LINE-based CRM, we contribute to companies' sales promotion DX and the resolution of marketing challenges.

"Blow Away the Heat! Ukon no Chikara GO!GO!GO! Campaign" Overview

Campaign Period

July 1, 2026 (Wed) 10:00 AM - September 30, 2026 (Wed) 11:59 PM

Eligible Products

"Ukon no Chikara," "Ukon no Chikara SUPER," "Ukon no Chikara Chō MAX," "Ukon no Chikara Kanzō Ekisu"

Main Prizes

Various courses offering "Eraberu Pay" up to ¥50,000 (total value of ¥5,550,000) are available, depending on the accumulated points.

How to Apply

Add the official "Ukon no Chikara" campaign account on LINE as a friend, purchase an eligible product, and apply by photographing and uploading the 2D barcode from the sticker attached to the product.

URL

https://ukoncp4-lp.stamp.iridgeapp.com/

*Please check the above site for details on each item and application terms and conditions.

About LINKFUN

"LINKFUN" is a sales promotion and customer development tool that connects companies and users via LINE mini apps, enabling easy implementation of campaigns and continuous loyalty programs, both online and offline, as well as user analysis. From a sales promotion perspective, it achieves sales increases through must-buy campaigns, effect measurement through data, creation of opportunities for distribution negotiations, and campaign DX via LINE mini apps. From a CRM perspective, it promotes fan engagement, visualizes customers through the collection and analysis of behavioral data, and improves customer experience.

* Main Features: Must-buy campaigns, stamp card campaigns, instant win, point awards for QR code scanning, point awards for content clicks, segmented LINE message delivery. * Optional Features: Point awards for answering surveys and quizzes, point awards for posting reviews, point management function. https://www.qoil.co.jp/linkfun/

iRidge Co., Ltd.

iRidge Co., Ltd. promotes DX in areas such as retail tech, fintech, and MaaS, centered on supporting companies' OMO (Online Merges with Offline) initiatives using smartphone apps. In addition to providing products with over 100 million monthly active users, including the app business platform "APPBOX," we provide end-to-end support from strategy planning to development and marketing initiatives through business production in collaboration with our group company, Qoil. https://iridge.jp/

Qoil Co., Ltd.

Love, Humor, and Passion. "An 'Intention-Driven' Company Partnering with Purposeful Businesses"

At Qoil, we are an "Implementation-Type Marketing Production Company" that envisions the ideal state of communication for our clients' business growth and partners with them from strategy design to planning and execution. We formulate hypotheses from imagination, engage in dialogue, and update our thinking. Through this process, we depict the overall picture of the business that goes beyond single measures and lead to fundamental problem-solving with an overwhelming sense of ownership. https://www.qoil.co.jp/