AXer Adds and Launches Automated Effort Management, Shifting Effort Management Workflows from Manual to Automated Integration

AiTRIGGER Inc. will add new resources to its marketing AX support service "AXer" that automate the workflow for effort management, and will begin offering them in June 2026. This system is provided after being implemented and operated on the company's own marketing operations, which previously relied on manual labor for everything from determining personnel to reflecting projects and saving records. By transforming the visualization of effort, which forms the foundation for measuring the effectiveness of marketing AX, from manual to automated integration, the company will support the operational improvements of companies facing similar challenges.

Addressing the Issue of Personalized Effort Recording Identified in Our Own Marketing Operations

In its marketing support operations, AiTRIGGER Inc. relied on manual input from personnel to record the time spent on each task for each project. The process involved manually selecting the person in charge each time, choosing the project and task items, writing the details in free-form input, and saving the records on each terminal before exporting and pasting them. This workflow was prone to input errors and omissions, preventing accurate accumulation of effort data.

Effort recording, while seemingly mundane, is directly linked to management. It serves as the foundation for measuring profitability per project and the results achieved per unit of time spent on initiatives. In particular, when advancing marketing AX, it is a prerequisite to accurately grasp how many hours are spent on one's own operations. If the measurement itself is personalized, the basis for improvement decisions becomes unstable. Therefore, the company redesigned this effort recording workflow, verified it in its own operations, and then moved to full-scale implementation.

Replacing Manual Labor with a System: Four Changes Achieved Through Effort Management

Manual Timer Setting Input

Marketing AX is not about adding convenient tools, but about transforming the workflow itself through data integration and automation. What AiTRIGGER has addressed this time is transforming the effort management task from a process relying on human judgment and manual input to one that is automatically connected through login information and spreadsheet integration.

1 Determination of the person in charge changes from manual selection each time to automatic determination based on login information.

This eliminates the need for individuals to select who is recording, preventing selection errors.

2 Updates to projects and task items change from being recreated by engineers to being reflected simply by editing a spreadsheet.

This eliminates the process of recreation and re-publication required each time a project is added, allowing the operational site to maintain the latest status.

3 Input of work content changes from free-form description to selecting only the content corresponding to the task items.

This prevents unrelated items from being displayed, avoiding input errors and variations in notation.

4 Saving of records changes from saving to the terminal and then exporting/pasting to direct appending to a spreadsheet with a single button.

This eliminates the effort of exporting and pasting, leaving the records in a format that can be directly aggregated.

This system is not provided as a standalone SaaS tool. It will be implemented as part of the resources (personnel, tools, know-how) provided by AXer, tailored to each company's operations. Since effort data includes information related to projects and business partners, access is limited to logins using Google accounts from designated domains.

Demonstration of a Design that Transforms Operations into a System, Not Just Improving a Single Tool

This initiative is not merely about making effort management more convenient; it is a demonstration of a design that transforms a workflow reliant on manual labor into one that is automatically connected through data integration.

AXer is a resource that combines personnel, tools, and know-how to design, build, and operate the workflow itself. The flow has changed from one where people select, input, export, and paste, to one that is automatically connected through login and integration. Using this in-house implementation as a template, the company will begin offering it to companies facing similar challenges.

The offering is not a finished package but will be reconfigured to suit each company's operations. Consultations regarding effort visualization and workflow review can be made from the service page, starting from the issue identification stage.

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AXer Service Page

https://aitrigger.co.jp/service/axer/

AiTrigger Inc.

Headquarters: 16F, D Tower Nishi-Shinjuku, 6-11-3 Nishi-Shinjuku, Shinjuku-ku, Tokyo

Business Activities: Digital Marketing Support (Performance Advertising, In-house Support), Marketing Resource Provision (MRM), Marketing AX Business

URL: https://aitrigger.co.jp/

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