AiTRIGGER Redesigns Advertising Operations with Marketing AX, Reducing Report Summary Creation Time to 1/6

AiTRIGGER Inc. has implemented Marketing AX into its internal advertising operations reporting process, officially launching the system in June 2026. The company redesigned its 'summary creation' process—summarizing results and verbalizing next-month strategies—so that GPT-5.5 automatically generates these summaries from data, replacing manual work previously done by staff. Internal verification confirmed that summary creation time per case dropped from approximately one hour to about ten minutes—roughly one-sixth of the original time. This is not merely a partial efficiency improvement through tool adoption, but a fundamental redesign of the advertising operations workflow to be AI-driven.

Monthly Reporting Was Stealing Time from Operational Improvements

This initiative originated from challenges faced in AiTRIGGER’s own advertising operations support. Monthly report creation, particularly the 'summary creation' task—summarizing results and articulating next-month strategies—was previously conducted manually, with staff reviewing each metric one by one.

As the level of detail increased across products, campaigns, and keywords, the effort required for verification and transcription grew significantly. Despite reporting not generating new outcomes, it consumed the most time from operators, delaying the planning of improvement initiatives that should have been prioritized. The process had also become highly dependent on individual staff, resulting in inconsistent perspectives and levels of detail.

To address this, the company internally developed and tested a new system. After confirming that summary creation time could be reduced to one-sixth (from ~1 hour to ~10 minutes) and verifying its readiness for production use, AiTRIGGER fully implemented the system into its advertising operations starting June 2026.

Not Just Efficiency—Redesigning Workflows for AI Execution

The core concept of Marketing AX is not simply using tools to speed up parts of a task. Instead, it involves redesigning the reporting process itself—from one where humans interpret data and manually write reports—to one where AI autonomously analyzes data, summarizes results, and proposes strategies.

AiTRIGGER has now implemented this concept in its own advertising reporting. The resulting changes are as follows:

① Elimination of Manual Summary Creation

The workflow has shifted from manually reading numbers and writing summaries to a one-click process where generative AI (GPT-5.5) automatically produces overall summaries, product-level performance analysis, and future strategies. Actual case processing time has been reduced from ~1 hour to ~10 minutes.

② All Key Metrics Consolidated on a Single Screen

Key performance indicators such as CPA and target achievement rates are now continuously displayed together—not only by product and campaign, but also by keyword (down to match type level in search advertising). This eliminates the need to switch between multiple spreadsheets.

③ Real-Time Automatic Data Updates

Advertising data is automatically synced from Google Sheets to a database platform (Supabase), ensuring the latest figures are instantly reflected on screen. Manual data entry is no longer required.

④ Standardized Reporting Templates Eliminate Individual Dependency

A template management system ensures that every report follows the same structure and level of detail, regardless of who creates it. Inconsistencies between staff members are eliminated. (Adjustments to detail level are still possible.)

It should be noted that this system is not offered as a standalone SaaS product. Instead, it is implemented as part of the resources (people, tools, and expertise) provided by AXer, customized to each client’s operational needs. Due to the integration and management of advertising performance data, operational guidelines and data handling procedures are detailed on the service page.

https://aitrigger.co.jp/service/axer/

Transforming Not Just a Task, But the Entire Workflow

This initiative is not merely about automating one aspect of reporting. It is a practical example of Marketing AX—redesigning the entire advertising operations workflow so that AI handles both summarization and strategic recommendations.

AXer combines people, tools, and expertise—not just offering software—to design, build, and operate entire workflows. The traditional process, where humans interpret data and write strategies, is now replaced by an AI-driven process where data is analyzed, summarized, and strategic recommendations are generated automatically.

Building on this internal success, AiTRIGGER plans to roll out this approach through AXer to clients. The same methodology will be applied to companies facing similar challenges with reporting inefficiencies and knowledge silos. This is not a fixed package, but a flexible system that can be adapted to each company’s unique challenges. We welcome inquiries from organizations at any stage of problem identification.

■ AXer Service Page

https://aitrigger.co.jp/service/axer/

For inquiries regarding Marketing AX, please contact us here:

https://aitrigger.co.jp/contact/

■ AiTRIGGER Inc.

Head Office: 16F D Tower Nishi-Shinjuku, 6-11-3 Nishi-Shinjuku, Shinjuku-ku, Tokyo

Business: Digital marketing support (performance advertising, in-house support), marketing resource provision (MRM), and Marketing AX services

URL: https://aitrigger.co.jp/