總店位於京都，並在東京澀谷、惠比壽設有分店的精品店YOCHIKA，將於2026年5月18日至5月30日期間舉辦「YOCHIKA LIMITED SELECTION」活動。此限時活動配合愛馬仕產品「製造年份刻印」的更換時期，YOCHIKA將其命名為「愛馬仕刻印季節」。近年來，在愛馬仕市場上，除了顏色、材質、尺寸等傳統選擇標準外，「製造年份」也成為了備受關注的焦點。YOCHIKA將此年度轉換期視為購買愛馬仕的「旺季」，主要推出帶有前一年度及更早年份刻印的包款、皮件、珠寶及服飾等精選商品。
FACT BOX · 重點整理
- 來源：PR TIMES
- 分類：Press Release
常見問題
What is the 'Hermès Engraving Season' campaign?
It is a limited-time campaign by the brand shop YOCHIKA, focusing on selling Hermès products with previous years' manufacturing date stamps during the annual transition period to the new year's stamp.
Who is organizing this event?
The brand shop YOCHIKA, which has its main store in Kyoto and other locations in Tokyo (Shibuya, Ebisu), as well as an official online shop.
What is the significance of the Hermès manufacturing date stamp?
It is an alphabet engraving that identifies the year a product was made. It has become an important factor for buyers who may seek a specific year for sentimental reasons, color availability, or potential future rarity.
When is the campaign taking place?
The campaign is scheduled to run from Monday, May 18, 2026, to Saturday, May 30, 2026.
Why does YOCHIKA consider this a good time to buy Hermès products?
According to YOCHIKA, this period just before the new year's stamp becomes common offers a relatively abundant supply of the previous year's models, giving customers more choices in popular colors and specifications to compare.