New Store 'Hotakaya Agreem Showa' to Open at Roadside Station 'Agreem Showa' in Gunma

New Store 'Hotakaya Agreem Showa'

To Whom It May Concern: Hotakaya Honpo Co., Ltd.

Overview

Hotakaya Honpo Co., Ltd. (Headquarters: Numata City, Gunma Prefecture; CEO: Manabu Abe) will celebrate the grand opening of its new store, 'Hotakaya Agreem Showa,' on June 21, 2026, within the roadside station 'Agreem Showa' located in Showa Village, Tone District, Gunma Prefecture.

In connection with the opening, a tasting event will be held for members of the media. The event will offer opportunities to taste our new 'Original Taiyaki' as well as our signature 'Yaki-manju.' We would be honored if you could cover this in your media outlets. For more details, please feel free to contact us using the information below.

New Store 'Hotakaya Agreem Showa'

About Us

As a specialized manufacturer of Gunma Prefecture's representative local food, 'Yaki-manju,' we have spent many years preserving and promoting the yaki-manju culture.

Yaki-manju is a traditional food widely loved by the people of Gunma. However, in recent years, the culture has faced challenges, such as a decline in manufacturers and retail opportunities. To preserve the traditional taste and pass the culture to the next generation, we have worked to improve manufacturing techniques and quality control. We have also actively shared information through event booths, department store exhibitions, and kitchen car businesses.

The newly opening 'Agreem Showa' store will serve as a new base to promote the charm of yaki-manju culture both within and outside the prefecture.

New Store 'Hotakaya Agreem Showa'

Store Features

In addition to serving traditional yaki-manju inherited since our founding, the store will sell innovative yaki-manju sweets and launch our new challenge: the Original Taiyaki.

The taiyaki introduced this time is an original product featuring a batter made from 100% Gunma-grown flour blended with our secret miso glaze. Born from the unique perspective of a yaki-manju specialist, this product stands out with its fragrant baked batter and subtle miso flavor.

Going forward, we also plan to develop limited-edition and new products using agricultural produce grown in Showa Village.

Centering on the traditional culture of yaki-manju, we will create new value through collaboration with local agriculture to promote the unique charm of Showa Village. Under our corporate philosophy of 'Tradition × Innovation,' we aim to contribute to regional revitalization by fusing local food culture and resources.

New Store 'Hotakaya Agreem Showa'

Store Information

[Store Name] Hotakaya Agreem Showa

[Location] Inside Roadside Station 'Agreem Showa,' 2406-2 Morishita, Showa Village, Tone District, Gunma Prefecture 379-1203

[Opening Date] Sunday, June 21, 2026

[Regular Holiday] Thursdays

[Business Hours] Weekdays: 10:00–16:00, Weekends & Holidays: 9:00–16:00

[Main Products] Yaki-manju / Yaki-manju sweets / Original Taiyaki / Other takeout items

Contact Information

Hotakaya Honpo Co., Ltd.

CEO: Manabu Abe

TEL: 0278-24-0337

E-mail: info@hotakaya.jp

URL: https://hotakaya.co.jp

URL: https://hotakaya.jp