Functional Food "No.C" to Achieve Both Health and Beauty in One Product Holds First Real Store Exhibition at @cosme TOKYO for Approximately One Month Starting July 1

*Functional ingredient: Kuzu flower-derived isoflavones (as tectrigenins)

Hugkumiplus Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture, Representative Director: Shohei Yamamura, hereinafter referred to as "our company") will hold its first store exhibition for the functional food brand "No.C" (Number C) at a special corner on the 2nd floor of @cosme TOKYO, for a limited time from July 1, 2026 (Wednesday) to July 28, 2026 (Tuesday).

No.C was launched in April 2026 as a functional food containing kuzu flower-derived isoflavones (as tectrigenins). With the brand concept of "Loosely, beautifully. Lightness even for the heart," it has been expanding its support primarily through its own EC site and EC malls. This exhibition marks the first time that No.C, which has only been available online, will have a real space to meet customers directly.

About No.C (Number C)

No.C is an inner care brand with the theme "My protective habit for not overdoing it."

Until now, dieting has often been associated with "restricting something" or "pursuing it stoically." However, what we value is "changing positively while taking care of yourself."

In addition to ingredients scientifically proven to help lower BMI, we have luxuriously packed it with "1,000mg of Vitamin C" and "beauty ingredients" that we truly desire. "No.C" aims to be a supportive "amulet" that makes tomorrow more enjoyable.

Product Features

1. Gently approaches abdominal fat and weight with the power of "flowers" (Functional Food)

"No.C" contains ingredients derived from the long-loved "kuzu flower" (kuzu flower-derived isoflavones). Kuzu flower-derived isoflavones (as tectrigenins) have been reported to help reduce abdominal fat (visceral fat, subcutaneous fat) and waist circumference in individuals who are overweight, aid in weight loss, and help lower high BMI.

It supports a refreshed daily life, as if clearing away unnecessary things accumulated in the body.

2. 1,000mg of beauty charge, including the popular "liposomal Vitamin C"

We have luxuriously blended 1,000mg of Vitamin C, including "liposomal Vitamin C" designed for absorption, and other Vitamin C with different roles, into a single product. Furthermore, we've added B vitamins such as niacinamide, 3 types of peptides (soy, silk, collagen), and whitening ingredients. We've achieved a "greedy formulation" that nurtures your inherent beauty along with caring for your figure.

3. Daily "deliciousness" becomes a habit. Refreshing lemon flavor

Finished with a "lemon flavor" that can be drunk refreshingly by dissolving in water. It's a delicious taste that you'll want to continue every day, focusing on the pure refreshment of lemon without any unpleasant aftertaste. The individually packaged (stick type) is convenient for carrying, so you can easily incorporate it on the go or at the office.

First Real Store Exhibition. The Next Step for an Online-First Brand

No.C has so far sold primarily online through its own EC site and EC malls (Amazon, Rakuten, etc.).

On the other hand, we have received many requests from customers such as "I want to see the actual product," "I want to try it before purchasing online," and "I want to consult directly with staff."

With this exhibition at @cosme TOKYO 2F, we aim to create a space where customers who are interested in No.C through social media and online can actually hold the products and find the best way to incorporate them through dialogue with staff. Because it is @cosme TOKYO, where highly beauty-conscious customers gather, we believe we can propose No.C's value of "achieving both health and beauty in one product" from a new perspective of inner care.

◆ Exhibition Details

Exhibition Location

@cosme TOKYO 2F Special Corner

Address

1-14-27 Jingumae, Shibuya-ku, Tokyo

Exhibition Period

July 1, 2026 (Wednesday) - July 28, 2026 (Tuesday)

Business Hours

11:00 - 21:00 (Subject to @cosme TOKYO business hours)

Products Scheduled for Sale

No.C (15 sachets)

* Business hours are subject to change. Please check the official @cosme TOKYO website for the latest information.

About @cosme TOKYO

@cosme TOKYO is the flagship store of "@cosme," Japan's largest comprehensive beauty site operated by istyle Inc. Located in Harajuku, Tokyo, it is an experiential store where visitors can try and purchase popular items from @cosme, attracting many customers from Japan and abroad.

Product Overview

Product Name: No.C (Number C)

Contents: Powder type (15 sachets, 30 sachets)

Price: 15 sachets: ¥2,580 (tax included) / 30 sachets: ¥4,480 (tax included)

Release Date: April 1, 2026

Sales Channels: Official online site, EC malls (Amazon, Rakuten, etc.), @cosme TOKYO 2F (limited time)

Displayed Information: This product contains kuzu flower-derived isoflavones (as tectrigenins). Kuzu flower-derived isoflavones (as tectrigenins) have been reported to help reduce abdominal fat (visceral fat, subcutaneous fat) and waist circumference in individuals who are overweight, aid in weight loss, and help lower high BMI.

No.C Official Website: https://www.hugkumiplus.net/no-c/

Company Overview

Company Name: Hugkumiplus Co., Ltd.

Address: 2-16-3 Sumiyoshi, Hakata-ku, Fukuoka City, Fukuoka Prefecture

Representative Director: Shohei Yamamura

Business Overview: Sales of health foods and cosmetics, and related products

Official Website: https://www.hugkumiplus.net/