Rethinking 'Sugar' in Sports Drinks: Launch of 'Hyakunen Honey Salt Lemon' Without High-Fructose Corn Syrup or Artificial Sweeteners

Key facts

  • Rethinking 'Sugar' in Sports Drinks: Launch of 'Hyakunen Honey Salt Lemon' Without High-Fructose Corn Syrup or Artificial Sweeteners
  • On May 13, 2026, the 'Daijoubu na Mono' brand released 'Hyakunen Honey Salt Lemon,' a natural sports drink free from high-fructose corn syrup and artificial sweeteners. Against the backdrop of global debates on sugar-related health impacts and WHO guidelines, the company emphasizes the importance of natural ingredients.
  • Source: PR Times
  • Date: June 4, 2026

Direct answer

On May 13, 2026, the 'Daijoubu na Mono' brand released 'Hyakunen Honey Salt Lemon,' a natural sports drink free from high-fructose corn syrup and artificial sweeteners. Against the backdrop of global debates on sugar-related health impacts and WHO guidelines, the company emphasizes the importance of natural ingredients.

Citation
Rethinking 'Sugar' in Sports Drinks: Launch of 'Hyakunen Honey Salt Lemon' Without High-Fructose Corn Syrup or Artificial Sweeteners (June 4, 2026), PR Times
Source
PR Times
Date
June 4, 2026
On May 13, 2026, the 'Daijoubu na Mono' brand released 'Hyakunen Honey Salt Lemon,' a natural sports drink free from high-fructose corn syrup and artificial sweeteners. Against the backdrop of global debates on sugar-related health impacts and WHO guidelines, the company emphasizes the importance of natural ingredients.
新製品NQ 45/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: June 4, 2026 at 10:00
  • 🔍 Collected: June 4, 2026 at 10:34 (34 min after Published)
  • 🤖 AI Analyzed: June 4, 2026 at 14:57 (4h 22m after Collected)
## Launch of Hyakunen Honey Salt Lemon: May 13, 2026

When sweating, replenishing carbohydrates is just as important as hydration. Carbohydrates play a role in restoring energy lost during exercise and perspiration. While commonly replenished through sports drinks, there is a growing global movement to rethink the 'role of sugar,' specifically regarding high-fructose corn syrup and artificial sweeteners used in these products.

'Daijoubu na Mono' has launched 'Hyakunen Honey Salt Lemon' on May 13, 2026, designed using only three ingredients: centenary honey, Miyakojima salt, and lemon juice.

### Global Perspectives on Sugar

#### WHO (World Health Organization)
In 2015, the WHO recommended limiting free sugar intake to less than 10% of total energy (ideally less than 5%). In 2023, it issued warnings regarding the long-term use of non-sugar sweeteners (NSS).

#### EU: Nutri-Score
A nutrition labeling system that evaluates nutritional balance using colors and letters. It assesses sugar, salt, and fat content. The 2024 revision reviewed the evaluation criteria for beverages containing artificial sweeteners.

#### United States: Reevaluating High-Fructose Corn Syrup
Debates on the health impacts of processed and liquid sugars are intensifying, led by figures like Robert Kennedy Jr.

FAQ

「百年はちみつ塩レモン」の主な原材料は何ですか?

百年はちみつ、宮古島の塩、レモン果汁の3つの素材のみで設計されています。

この製品が人工甘味料や果糖ブドウ糖液糖を使用していない理由は?

近年、世界的に果糖ブドウ糖液糖や人工甘味料に対する健康懸念が高まっており、より自然由来の甘味・電解質・エネルギー補給が求められているためです。

「ニュートリスコア」とはどのような制度ですか?

EUで普及している栄養表示制度で、糖質・塩分・脂質・カロリー等を総合評価し、A(濃緑)からE(赤)の5段階で表示し、消費者が健康的な選択をしやすくするものです。

WHOは糖質摂取についてどのような推奨を行っていますか?

2015年に遊離糖類摂取を総エネルギーの10%未満(理想は5%未満)に抑えることを推奨し、砂糖入り飲料への課税も各国へ促しています。

「百年はちみつ塩レモン」はいつ発売されましたか?

2026年5月13日に発売されました。