20th Anniversary of 'Itsumo Blend' Gets a New Look: TSUJIMOTO coffee Refreshes Popular Drip Bags and Commercial Packs

TSUJIMOTO coffee, operated by Sutekina Jikan Co., Ltd. (Location: Izumi City, Osaka; Representative Director: Tomohisa Tsujimoto), will begin a sequential renewal of the packaging for its popular original drip bag coffee, 'Itsumo Blend,' and commercial coffee bean packs starting Monday, June 1, 2026. 'Itsumo Blend,' which celebrates its 20th anniversary, was born as TSUJIMOTO coffee's first original drip bag product and has been cherished by many customers in their daily lives. 'For your morning. During work. For a relaxing night.' It has been loved as a cup that is always by your side, and it reaches its 20th anniversary in 2026. Additionally, TSUJIMOTO coffee celebrates its 23rd anniversary since founding and 10 years since opening its physical store. Taking this opportunity, we are delivering the long-loved 'Itsumo Blend' in a new look. The new packaging features a gentle yellow base with 'Itsumo Blend' written vertically in ink-black, creating a simple and calm design. We put our heart into this, wanting it to be something you never tire of seeing, unaffected by trends, yet something that lifts your spirits whenever you catch a glimpse of it. Please note that only the packaging design is changing; there are no changes to the coffee content, quality, or price. For this renewal, we focused not only on design creation but also on the actual printing process. Our staff visited a printing factory in Hiroshima Prefecture to adjust the colors while checking the actual printed film. The colors seen on screens, on paper, and in actual print differ slightly, and since these subtle differences significantly change the impression of gentleness and warmth, we pursued a finish that we could say 'this is the one' rather than 'this is fine.' We are also renewing our commercial coffee bean packs at the same time. We are changing from the previous silver bag with a sticker to a fully original design package based on a gentle cream color. The new packaging includes information such as grind size guidelines and tips for brewing delicious coffee, making the design feel more professional and 'coffee-like.' The soft color, reminiscent of café au lait, expresses friendliness and warmth. There are no changes to the content, quality, or price for these either. Even with a new look, the deliciousness of the coffee and our desire to be close to your daily life remain unchanged. We will continue to deliver 'wonderful times' (sutekina jikan) with the new 'Itsumo Blend' and commercial coffee packs.