[Industry First JAS-Certified] 'Obaachan Pan' Monitor Sales Start! High Ratings in Care Facility Trials, Targeting General Launch in Mid-August
Key facts
- [Industry First JAS-Certified] 'Obaachan Pan' Monitor Sales Start! High Ratings in Care Facility Trials, Targeting General Launch in Mid-August
- Shinagawa Machizukuri Planning Co., Ltd. will launch monitor sales of its 'Obaachan Pan,' the first in the bread industry to achieve Japan's 'JAS Standard for Swallowing-Friendly Food,' via its online shop starting June 8, 2026. Following highly positive trials at elderly care facilities, where approximately 70% rated it as easy to eat, the company will refine product quality based on monitor feedback for a general release in mid-August.
- Source: PR Times
- Date: June 3, 2026
Direct answer
Shinagawa Machizukuri Planning Co., Ltd. will launch monitor sales of its 'Obaachan Pan,' the first in the bread industry to achieve Japan's 'JAS Standard for Swallowing-Friendly Food,' via its online shop starting June 8, 2026. Following highly positive trials at elderly care facilities, where approximately 70% rated it as easy to eat, the company will refine product quality based on monitor feedback for a general release in mid-August.
- Citation
- [Industry First JAS-Certified] 'Obaachan Pan' Monitor Sales Start! High Ratings in Care Facility Trials, Targeting General Launch in Mid-August (June 3, 2026), PR Times
- Source
- PR Times
- Date
- June 3, 2026
Shinagawa Machizukuri Planning Co., Ltd. will launch monitor sales of its 'Obaachan Pan,' the first in the bread industry to achieve Japan's 'JAS Standard for Swallowing-Friendly Food,' via its online shop starting June 8, 2026. Following highly positive trials at elderly care facilities, where approximately 70% rated it as easy to eat, the company will refine product quality based on monitor feedback for a general release in mid-August.
📋 Article Processing Timeline
- 📰 Published: June 3, 2026 at 18:30
- 🔍 Collected: June 3, 2026 at 09:50
- 🤖 AI Analyzed: June 3, 2026 at 09:52 (2 min after Collected)
## From Certification to Delivery
On November 28, 2025, we became the first in the bread industry to receive the 'JAS Standard for Swallowing-Friendly Food' (Hardness Level 1: Easy to Chew). While our previous announcement focused on the research and certification achievement, we are now taking the step to deliver 'Obaachan Pan' directly to our customers. Conceived as 'bread you'd want to buy for your own grandmother,' Obaachan Pan took three years from development to certification. We meticulously focus on ease of chewing, dissolution, and swallowing, with each piece handcrafted by artisans rather than relying on machinery.
## Care Facility Trials: 70% Rate it 'Easy to Eat'!
Prior to the general launch, we conducted two trials at elderly care facilities in Shinagawa Ward to reflect real-world feedback and further enhance product safety.
[Collaborating Facility]
Tokai Home (Social Welfare Corporation Fukueikai), Shinagawa Ward, Tokyo
[Trial Dates]
- 1st trial: April 2026 (19 participants, average age 84)
- 2nd trial: May 2026 (15 participants, average age 85)
[Survey Results (34 participants total)]
- Easy to chew/swallow: 24 (approx. 70.6%)
- Average: 7 (approx. 20.6%)
- Difficult to chew: 2 (approx. 5.9%)
- No answer: 1 (approx. 2.9%)
The fact that approximately 70% of participants felt the 'ease of eating' confirmed the results of our three-year pursuit of 'ease of chewing, dissolution, and swallowing' in a practical setting. With this conviction, we are now launching monitor sales online.
## Monitor Sale Overview
This is a special 'monitor sale' with specific purchasing conditions (completion of a survey) to support future official sales and quality improvements.
1. [General Public] Monitor Sale (Starting with 10 people)
For general consumers, we are starting with a limited quota of 10 people. This reflects our strong commitment to providing thorough and careful support, from delivery to consumption, to each customer we serve for the first time. We plan to increase the number of slots sequentially, so please rest assured even if it sells out.
On November 28, 2025, we became the first in the bread industry to receive the 'JAS Standard for Swallowing-Friendly Food' (Hardness Level 1: Easy to Chew). While our previous announcement focused on the research and certification achievement, we are now taking the step to deliver 'Obaachan Pan' directly to our customers. Conceived as 'bread you'd want to buy for your own grandmother,' Obaachan Pan took three years from development to certification. We meticulously focus on ease of chewing, dissolution, and swallowing, with each piece handcrafted by artisans rather than relying on machinery.
## Care Facility Trials: 70% Rate it 'Easy to Eat'!
Prior to the general launch, we conducted two trials at elderly care facilities in Shinagawa Ward to reflect real-world feedback and further enhance product safety.
[Collaborating Facility]
Tokai Home (Social Welfare Corporation Fukueikai), Shinagawa Ward, Tokyo
[Trial Dates]
- 1st trial: April 2026 (19 participants, average age 84)
- 2nd trial: May 2026 (15 participants, average age 85)
[Survey Results (34 participants total)]
- Easy to chew/swallow: 24 (approx. 70.6%)
- Average: 7 (approx. 20.6%)
- Difficult to chew: 2 (approx. 5.9%)
- No answer: 1 (approx. 2.9%)
The fact that approximately 70% of participants felt the 'ease of eating' confirmed the results of our three-year pursuit of 'ease of chewing, dissolution, and swallowing' in a practical setting. With this conviction, we are now launching monitor sales online.
## Monitor Sale Overview
This is a special 'monitor sale' with specific purchasing conditions (completion of a survey) to support future official sales and quality improvements.
1. [General Public] Monitor Sale (Starting with 10 people)
For general consumers, we are starting with a limited quota of 10 people. This reflects our strong commitment to providing thorough and careful support, from delivery to consumption, to each customer we serve for the first time. We plan to increase the number of slots sequentially, so please rest assured even if it sells out.
FAQ
「おばあちゃんぱん」はどのような食品ですか?
パン業界で国内初となる、国が定める「そしゃく配慮食品のJAS規格(固さレベル1:容易にかめる)」を取得した商品です。
モニター販売はいつから始まりますか?
施設・事業者向けは2026年6月1日から、一般向けは2026年6月8日10:00からオンラインショップにて開始されます。
試食会での評価はどうでしたか?
品川区内の高齢者福祉施設にて2回実施された試食会(対象34名)では、約7割の方が「噛みやすい・飲み込みやすい」と回答しました。
一般販売はいつ予定されていますか?
モニター販売の結果を精査し、2026年8月中旬を目途に通常価格での一般販売を開始する予定です。
「おばあちゃんぱん」のコンセプトは何ですか?
「自分のおばあちゃんに買ってあげたくなるぱん」をコンセプトに、噛み切りやすさ、くちどけの良さ、飲み込みやすさに徹底的にこだわって職人が手作りしています。