“Too Generous” Grand Giveaway for 5th Anniversary! Horie Takafumi's Entertainment Bakery, Komugi no Dorei Okinawa Chatan Store, to Distribute 1,400 Zaku Zaku Curry Buns for Free Over 7 Days (4/29-5/6)
Komugi no Dorei Okinawa Chatan, an entertainment bakery conceived by Horie Takafumi, is celebrating its 5th anniversary with a grand appreciation campaign from April 29 to May 6, 2026. The event includes the free distribution of 1,400 "Zaku Zaku Curry Buns" over seven days, all-you-can-stuff rusk, and limited-time burger offerings, expressing gratitude to loyal customers.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 20:20
- 🔍 Collected: April 28, 2026 at 12:01
- 🤖 AI Analyzed: April 28, 2026 at 12:15 (13 min after Collected)
The "Komugi no Dorei Okinawa Chatan Store" will hold a 5th-anniversary campaign from April 29 to May 6, 2026!
Komugino Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative: Naoto Sasayama) operates "Komugi no Dorei," an "entertainment bakery for regional revitalization" born from HIU (Horie Takafumi Innovation University), an online salon chaired by Horie Takafumi, also known as Horiemon.
The "Komugi no Dorei Okinawa Chatan Store" in Chatan-cho, Nakagami-gun, Okinawa Prefecture, is celebrating its 5th anniversary. To express gratitude to the many customers who have supported the store, we will hold a 5th-anniversary campaign from Wednesday, April 29, 2026 (public holiday) to Wednesday, May 6, 2026 (public holiday).
During the campaign period, we will distribute 200 Zaku Zaku Curry Buns for free every day, and offer all-you-can-stuff rusk. Additionally, three types of burgers will be sold for a limited time.
This is a special week to celebrate our 5th anniversary. Please visit "Komugi no Dorei Okinawa Chatan Store."
・5th Anniversary Grand Appreciation Campaign! 200 famous "Zaku Zaku Curry Buns" distributed free daily!
Since its opening, "Komugi no Dorei Okinawa Chatan Store" has delivered various products, including its signature Zaku Zaku Curry Buns, supported by the local community. In addition to in-store sales, we have also served many customers through mobile sales, establishing ourselves as a community-rooted bakery.
To express our gratitude to everyone who has patronized us, we are holding a 5th-anniversary campaign.
■Campaign Overview
Eligible store: Komugi no Dorei Okinawa Chatan Store
Campaign period: April 29 (Wed/Holiday), 2026 – May 6 (Wed/Holiday), 2026
Contents:
・Free distribution of Zaku Zaku Curry Buns daily (limited to 200 per day)
・All-you-can-stuff rusk
・Sales of 3 types of burgers
*The campaign will only be held on business days. It will not be held on Monday, May 4, 2026 (public holiday) due to a regular holiday.
*Each day, the campaign will end once products run out.
*Campaign target products may sell out, so early来店 is recommended.
*This campaign is only for in-store sales. External sales and event sales are not eligible.
■Store Information
Store name: Komugi no Dorei Okinawa Chatan Store
Location: 1-651 Miyagi, Chatan-cho, Nakagami-gun, Okinawa Prefecture
Business hours: 9:00～17:00 (ends when sold out)
Regular holidays: Mondays, 2nd and 4th Sundays
Phone number: 080-8090-0991
*For inquiries about sales, phone confirmation is recommended over direct messages.
▼Instagram▼
https://www.instagram.com/dorei_chatan/
Famous "Zaku Zaku Curry Bread"
・"Komugi no Dorei Okinawa Chatan Store" 5th Anniversary – Manager Tatsu's Recommended Bread
■Message from Manager Tatsu
Thank you for always using "Komugi no Dorei Okinawa Chatan Store"! I am grateful to our customers who have supported us for these five years and to our diligent crew members.
Also, I am truly happy to hear words like "delicious" during mobile sales and at the store. Meeting customers and receiving kind words are our greatest motivations.
We will continue to bake delicious bread and deliver it to everyone. We look forward to your continued patronage of "Komugi no Dorei Okinawa Chatan Store"!
"Komugi no Dorei Okinawa Chatan Store" Crew
■Manager Tatsu's Recommendation: "Tacostrike"
My recommended product is our store-exclusive "Tacostrike" (330 yen including tax). This is our unique fried bread, combining taco meat, cheddar cheese, and semi-dried tomatoes, coated with fresh breadcrumbs. It offers a crispy texture and a satisfying taste with rich ingredients. Please try it.
"Tacostrike"
・What is the "Komugi no Dorei" regional revitalization entertainment bakery?
Komugino Co., Ltd. operates the bakery brand "Komugi no Dorei," born from HIU, an online salon chaired by Horie Takafumi.
Our challenge, which began in Taiki-cho, Hokkaido, with a population of approximately 5,500 in 2020, is now evolving into a new phase. The core of this evolution is "mobile sales" (external sales) that travel beyond the confines of a store and traverse regions. This style of delivering freshly baked bread to areas with few bakeries and local business owners is not just about sales but an "on-the-go entertainment" that fosters interaction with local residents. In this area with few competitors, "Komugi no Dorei" has received overwhelming support.
Even at the Taiki main store, which celebrated its 6th anniversary in April 2026, the majority of sales come from these external sales, providing a successful "regional revitalization model" that is not dependent on location or population. We will continue our stance of "leaping into the community with the power of bread" rather than "waiting at the store."
Komugino Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative: Naoto Sasayama) operates "Komugi no Dorei," an "entertainment bakery for regional revitalization" born from HIU (Horie Takafumi Innovation University), an online salon chaired by Horie Takafumi, also known as Horiemon.
The "Komugi no Dorei Okinawa Chatan Store" in Chatan-cho, Nakagami-gun, Okinawa Prefecture, is celebrating its 5th anniversary. To express gratitude to the many customers who have supported the store, we will hold a 5th-anniversary campaign from Wednesday, April 29, 2026 (public holiday) to Wednesday, May 6, 2026 (public holiday).
During the campaign period, we will distribute 200 Zaku Zaku Curry Buns for free every day, and offer all-you-can-stuff rusk. Additionally, three types of burgers will be sold for a limited time.
This is a special week to celebrate our 5th anniversary. Please visit "Komugi no Dorei Okinawa Chatan Store."
・5th Anniversary Grand Appreciation Campaign! 200 famous "Zaku Zaku Curry Buns" distributed free daily!
Since its opening, "Komugi no Dorei Okinawa Chatan Store" has delivered various products, including its signature Zaku Zaku Curry Buns, supported by the local community. In addition to in-store sales, we have also served many customers through mobile sales, establishing ourselves as a community-rooted bakery.
To express our gratitude to everyone who has patronized us, we are holding a 5th-anniversary campaign.
■Campaign Overview
Eligible store: Komugi no Dorei Okinawa Chatan Store
Campaign period: April 29 (Wed/Holiday), 2026 – May 6 (Wed/Holiday), 2026
Contents:
・Free distribution of Zaku Zaku Curry Buns daily (limited to 200 per day)
・All-you-can-stuff rusk
・Sales of 3 types of burgers
*The campaign will only be held on business days. It will not be held on Monday, May 4, 2026 (public holiday) due to a regular holiday.
*Each day, the campaign will end once products run out.
*Campaign target products may sell out, so early来店 is recommended.
*This campaign is only for in-store sales. External sales and event sales are not eligible.
■Store Information
Store name: Komugi no Dorei Okinawa Chatan Store
Location: 1-651 Miyagi, Chatan-cho, Nakagami-gun, Okinawa Prefecture
Business hours: 9:00～17:00 (ends when sold out)
Regular holidays: Mondays, 2nd and 4th Sundays
Phone number: 080-8090-0991
*For inquiries about sales, phone confirmation is recommended over direct messages.
▼Instagram▼
https://www.instagram.com/dorei_chatan/
Famous "Zaku Zaku Curry Bread"
・"Komugi no Dorei Okinawa Chatan Store" 5th Anniversary – Manager Tatsu's Recommended Bread
■Message from Manager Tatsu
Thank you for always using "Komugi no Dorei Okinawa Chatan Store"! I am grateful to our customers who have supported us for these five years and to our diligent crew members.
Also, I am truly happy to hear words like "delicious" during mobile sales and at the store. Meeting customers and receiving kind words are our greatest motivations.
We will continue to bake delicious bread and deliver it to everyone. We look forward to your continued patronage of "Komugi no Dorei Okinawa Chatan Store"!
"Komugi no Dorei Okinawa Chatan Store" Crew
■Manager Tatsu's Recommendation: "Tacostrike"
My recommended product is our store-exclusive "Tacostrike" (330 yen including tax). This is our unique fried bread, combining taco meat, cheddar cheese, and semi-dried tomatoes, coated with fresh breadcrumbs. It offers a crispy texture and a satisfying taste with rich ingredients. Please try it.
"Tacostrike"
・What is the "Komugi no Dorei" regional revitalization entertainment bakery?
Komugino Co., Ltd. operates the bakery brand "Komugi no Dorei," born from HIU, an online salon chaired by Horie Takafumi.
Our challenge, which began in Taiki-cho, Hokkaido, with a population of approximately 5,500 in 2020, is now evolving into a new phase. The core of this evolution is "mobile sales" (external sales) that travel beyond the confines of a store and traverse regions. This style of delivering freshly baked bread to areas with few bakeries and local business owners is not just about sales but an "on-the-go entertainment" that fosters interaction with local residents. In this area with few competitors, "Komugi no Dorei" has received overwhelming support.
Even at the Taiki main store, which celebrated its 6th anniversary in April 2026, the majority of sales come from these external sales, providing a successful "regional revitalization model" that is not dependent on location or population. We will continue our stance of "leaping into the community with the power of bread" rather than "waiting at the store."