Kokoro no Company Partners with Ashikaga Bank to Offer "Oyatoko" and "Ohisapo"
Key facts
- Kokoro no Company Partners with Ashikaga Bank to Offer "Oyatoko" and "Ohisapo"
- Kokoro no Company, Inc. has entered into a business partnership with Ashikaga Bank to provide "Oyatoko," a family trust service for solving asset freezing issues due to dementia, and "Ohisapo," a life support service for the elderly. This partnership aims to address societal challenges in an aging society.
- Source: PR Times
- Date: June 11, 2026
Direct answer
Kokoro no Company, Inc. has entered into a business partnership with Ashikaga Bank to provide "Oyatoko," a family trust service for solving asset freezing issues due to dementia, and "Ohisapo," a life support service for the elderly. This partnership aims to address societal challenges in an aging society.
- Citation
- Kokoro no Company Partners with Ashikaga Bank to Offer "Oyatoko" and "Ohisapo" (June 11, 2026), PR Times
- Source
- PR Times
- Date
- June 11, 2026
Kokoro no Company, Inc. has entered into a business partnership with Ashikaga Bank to provide "Oyatoko," a family trust service for solving asset freezing issues due to dementia, and "Ohisapo," a life support service for the elderly. This partnership aims to address societal challenges in an aging society.
📋 Article Processing Timeline
- 📰 Published: June 11, 2026 at 18:00
- 🔍 Collected: June 11, 2026 at 09:21
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (31h 31m after Collected)
■ Comments on the Partnership
[Kazuhiro Migi, Representative Director, President & CEO, Kokoro no Company, Inc.]
We are very pleased to announce that we have signed a business partnership agreement with Ashikaga Bank.
Throughout its 130-year history, Ashikaga Bank has contributed to the local community by aiming to create "shared value" by balancing "social value" and "economic value" generated from solving customer challenges.
We are deeply honored to be able to partner with such a bank.
Going forward, we will address the issue of asset freezing due to dementia with our family trust service "Oyatoko," and for elderly individuals for whom family trusts are not suitable, we will deliver safe and secure living through "Ohisapo" in collaboration with Ashikaga Bank.
By expanding partnerships with financial institutions and rolling out both "Oyatoko" and "Ohisapo" services nationwide, we are fully committed to solving societal issues in an aging society.
■ "Oyatoko" Protects Parents from Asset Freezing Due to Dementia
Japan faces the significant societal challenge of "asset freezing due to dementia" with the advent of an aging society.
Combined with the increase in the elderly population and rising life expectancy, the number of dementia patients, which was approximately 6.3 million in 2020, is projected to exceed 10 million by 2050.
Dementia can lead to a state of "asset freezing," making it impossible to withdraw savings or sell one's home.
In the "100-year life" era, asset freezing not only threatens the dementia patient but also the household finances of their families, causing significant anxiety.
Furthermore, it is estimated that by 2030, about 10% of the nation's total assets (approximately 200 trillion yen) will be held by individuals with dementia. This significantly impairs asset liquidity, making the asset freezing problem a major societal challenge for Japan.
To solve the problem of asset freezing due to dementia, our company offers "Oyatoko," which promotes the proper use of family trusts.
"Oyatoko" is Japan's first service that combines consulting and a SaaS product, not only providing family trust establishment consulting by experts but also allowing users to easily manage entrusted funds and assets via an app after the trust agreement is concluded.
■ "Ohisapo" Stays with You as a Family Substitute
In Japan, the number of elderly individuals living alone is increasing due to aging and rising rates of singlehood.
As of 2021, there are over 15 million households consisting of elderly individuals living alone or as a couple. Among these, approximately 17.2% (2.7 million households) are elderly households without children, highlighting the need to address the challenges faced by single elderly individuals.
"Ohisapo" was created to solve the asset freezing challenges due to dementia for those who have no children, or have children but do not want to burden them.
"Ohisapo" not only solves the problem of asset freezing for the elderly but also comprehensively addresses issues such as:
- Daily monitoring and daily life support
- Hospital admission procedures, elderly facility admission procedures, and lack of guarantor
- Funeral arrangements, memorial services, inheritance, and遗品整理 (sorting of belongings) after death
Under the theme of "Always staying with you as a family substitute," "Ohisapo" provides support for elderly individuals living alone through a "7-item set."
This set combines seven services—monitoring, administrative support, guarantor services, asset management, voluntary guardianship, living will declaration, and post-death administrative support—tailored to the client's living situation to ensure a safe and secure life.
For asset management, to prevent any potential fraud with the funds managed, a portion of the funds will be segregated and managed in trust accounts with trust banks or trust companies.
■ Company Overview
Mission: To solve the challenges of an aging society and create a world of lasting security.
Company Name: Kokoro no Company, Inc. (Formerly: Trinity Technology Inc.)
Location: 2F, Higashi-Ote Building, 1-1-7 Uchikanda, Chiyoda-ku, Tokyo
Established: October 30, 2020
Representative Director: Kazuhiro Migi
Company URL: https://kokorono.co.jp/
Business Activities:
- "Oyatoko" (https://kokorono.co.jp/oyatoko/), a service combining family trust consulting with SaaS
- "Ohisapo" (https://kokorono.co.jp/ohisapo/), a lifelong support business for the elderly
- "Sumaho de Sozoku" (https://kokorono.co.jp/souzoku/), DX for inheritance procedures
- "Employee Succession Partners" (https://es-partners.co.jp/), supporting employee succession
- "kokorono MIRAI labo." (https://kokorono-labo.com/), a professional community for family trusts and inheritance
*Information is current as of the date of announcement.
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FAQ
How can Ashikaga Bank customers use "Oyatoko" and "Ohisapo"?
Customers can consult about service guidance and application procedures through Ashikaga Bank's branches or representatives. Specific usage details are expected to be announced later.
In what situations is "Oyatoko" effective?
It is effective when one wishes to entrust property management to a trusted family member or other individual before the person loses the ability to manage assets or make decisions due to the progression of dementia.
Can individuals other than single elderly people use "Ohisapo"?
While primarily intended for elderly individuals without children or those who do not wish to burden their children, flexible arrangements may be possible depending on individual circumstances.
What are the benefits of using a family trust?
It enables property management based on the individual's wishes, facilitating smooth asset succession and payment of living expenses even if their decision-making ability declines due to dementia or other conditions.
What are the future implications of this partnership?
It may accelerate the trend of financial institutions' roles expanding from mere asset management to more comprehensive life support services in an aging society.