Okamedo Co., Ltd. (Headquarters: Toyohashi City, Aichi Prefecture; CEO: Takahiko Mori), which has been producing Japanese sweets in the Mikawa region of Aichi Prefecture for over 70 years, is hosting a monthly 'Niko Niko Morning Activity' at its Fujisawa store, featuring live performances of the erhu, guitar, and piano.
Soft erhu melodies. The aroma of a freshly prepared morning breakfast. And a leisurely flowing morning time.
'In the midst of busy everyday life, we want to deliver a time to stop for a moment and center one's heart'— This is a new local cultural event by Okamedo born from such a desire.
A special morning where 'Japanese harmony' and 'healing' are balanced, something that can only be created by a Japanese sweets shop.
Please enjoy a 'heart-unwinding morning time' that slightly enriches your daily life.
◆ Live music that resonates with the heart, woven by the erhu, guitar, and piano
The erhu is a traditional instrument originating from China. Its somewhat nostalgic and sorrowful tone naturally blends into Japanese landscapes and Japanese-style spaces.
It possesses a rich and delicate expressive power that makes it hard to believe it is played with only two strings. The gentle melodies of the guitar and piano overlap with it, wrapping the store in a soft atmosphere.
The performed musical pieces mainly consist of seasonal songs, structured to be enjoyed even by first-time listeners. You can enjoy the impact and warmth unique to live music performed right before your eyes, together with Japanese sweets.
A tone that permeates the heart and the aroma of morning breakfast. We deliver a 'healing morning time' to be tasted with all five senses.
◆ 'Enjoying music at a Japanese sweets shop'—a new local culture
Okamedo aims to be a 'Japanese sweets shop loved by the community' while also being a 'place' that connects people, culture, and the local area.
In recent years, while interest in 'morning activities' and 'personal time' has increased, the time to rest one's heart in daily life has actually decreased.
That is exactly why Okamedo is challenging itself to create a space where local residents can take a breather and adjust their hearts, rather than just being a 'place to buy Japanese sweets.'
Japanese sweets and music. A seemingly unexpected combination gives birth to a new local culture.
Okamedo will continue to aim to be a 'place that slightly enriches the daily life of the community.'
◆ Event Details
['Niko Niko Morning Activity']
- Monthly performances alternating between erhu and guitar, and erhu and piano
Event Dates
June 28, 2026 (Sun) Erhu and Piano August 30, 2026 (Sun) Erhu and Guitar September 27, 2026 (Sun) [Moon Viewing Gathering] October 25, 2026 (Sun) Erhu and Piano November 29, 2026 (Sun) Erhu and Guitar December 20, 2026 (Sun) Erhu and Piano
Time
9:00 to around 10:00 (Performance time: approx. 60 minutes)
Venue
Okamedo Fujisawa Store (65 Higashikohama-cho, Toyohashi City, Aichi Prefecture)
Participation Fee
1,800 yen (Includes morning set + Japanese sweets + music performance)
Capacity
Approx. 30 people Limited seats / Priority for reservations, first-come-first-served
*Since seats are limited, early reservation is highly recommended.
◆ Moon Viewing Gathering
On September 27, 2026, an evening special event 'Moon Viewing Gathering' will be held from 17:00 to 18:30.
It is a one-night-only special event to leisurely enjoy the long autumn night along with the fantastical tone of the erhu.
On the day of the event, limited Japanese sweets themed around moon viewing will also be prepared. Please enjoy a 'moon viewing experience that only a Japanese sweets shop can provide.' - Includes special moon viewing Japanese sweets *No meal will be provided.
◆ Towards a Japanese sweets shop that delivers 'moisture' and 'smiles' to the community
Okamedo will continue 'challenge' and 'innovation', delivering smiles and moisture to the community through Japanese sweets.
Bringing Japanese sweets culture closer to you. And becoming a 'presence that slightly enriches the daily life of the community.'
We will continue to regularly hold cultural events unique to Okamedo.
[Store Information]
Okamedo Fujisawa Store Address: 65 Higashikohama-cho, Toyohashi City, Aichi Prefecture Business Hours: 9:00-18:00 Phone: 0532-47-6788
[About Okamedo]
In any era, we at Okamedo will continue 'challenge' and 'innovation', leading the development of Japan's irreplaceable Japanese sweets culture.
Okamedo is a long-established Japanese sweets shop that has been patronized for over 70 years in the Mikawa region of Aichi Prefecture. We offer a wide range of seasonal Japanese sweets, suitable for everything from ceremonial occasions to daily snacks and souvenirs. In addition, we are challenging ourselves to create spaces to enjoy 'Japanese harmony', such as our rice ball and sweet cafes.
[Company Overview]
Okamedo Co., Ltd. Location: 164 Minamikoike-cho, Toyohashi City, Aichi Prefecture CEO: Takahiko Mori
Website: https://okamedo.jp/ Online Shop: https://okamedo.jp/online-shop/ X (formerly Twitter): https://twitter.com/okamedo_jp Instagram: https://www.instagram.com/okamedo_jp/
FACT BOX
- Source: PR TIMES
- Category: Event