Melt-in-the-mouth 'Raw Texture' Mizu Yokan: Okame-do Launches New Seasonal Sweets 'Seseragi'
Toyohashi-based traditional confectionery Okame-do has launched 'Gokujo Mizu Yokan Seseragi,' a limited-time summer treat made with rare 'Yamaoka fine agar.'
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Okame-do, a long-established confectionery shop with over 70 years of history in the Mikawa region of Aichi Prefecture, has released 'Gokujo Mizu Yokan Seseragi,' a limited-edition summer product made using rare natural 'Yamaoka fine agar.'
The product features a 'raw texture' that melts instantly upon entering the mouth, challenging the traditional image of Mizu Yokan as a 'heavy' snack. By combining peeled Hokkaido red bean paste with rare agar made from 100% domestic red algae, Okame-do has achieved an incredibly smooth and refreshing mouthfeel.
With 'the decline of interest in traditional sweets' among younger generations becoming a concern in the industry, Okame-do is challenging itself to create new confectionery that combines traditional ingredients with modern sensibilities, centered on the theme of 'Japanese sweets that you want to eat specifically because it's summer.'
The standout feature of 'Gokujo Mizu Yokan Seseragi' is its melt-in-the-mouth texture. It is softer than standard Mizu Yokan while maintaining its shape. It offers a new sensory experience, with a refreshing aftertaste as if one were eating it 'fresh.'
The rare 'Yamaoka fine agar' is produced in the Yamaoka district of Ena City, Gifu Prefecture, using 100% domestic red algae, crafted carefully in a natural environment with significant temperature variations. This delicate agar is paired with 'peeled bean paste' made from Hokkaido adzuki beans, which are carefully peeled before cooking. The refined sweetness, combined with the clarity of rock sugar, enhances the transparency of the agar, creating a unique taste that is both 'light yet deep.'
Okame-do believes that 'Japanese sweets can be freer.' To appeal to younger generations, they have focused on texture, flavor, and appearance, evolving the experience of eating traditional sweets. Preserving tradition while reconstructing Japanese sweets with new sensibilities—this is the 'evolving Japanese confectionery' that Okame-do aims to achieve.
[Product Overview]
Product Name: Gokujo Mizu Yokan Seseragi
Price: 450 yen (tax included)
Sales Period: Summer only
Sales Channels: Okame-do direct stores (Toyohashi city), official online shop
Storage: Refrigeration recommended
[Company Overview]
Founded in 1950, Okame-do is a traditional confectionery shop based in the East Mikawa region of Aichi Prefecture. In recent years, it has been actively involved in collaborative products, including the 'Black Thunder Anmaki,' and creative challenges based on the theme of 'Japanese sweets x playfulness.'
The product features a 'raw texture' that melts instantly upon entering the mouth, challenging the traditional image of Mizu Yokan as a 'heavy' snack. By combining peeled Hokkaido red bean paste with rare agar made from 100% domestic red algae, Okame-do has achieved an incredibly smooth and refreshing mouthfeel.
With 'the decline of interest in traditional sweets' among younger generations becoming a concern in the industry, Okame-do is challenging itself to create new confectionery that combines traditional ingredients with modern sensibilities, centered on the theme of 'Japanese sweets that you want to eat specifically because it's summer.'
The standout feature of 'Gokujo Mizu Yokan Seseragi' is its melt-in-the-mouth texture. It is softer than standard Mizu Yokan while maintaining its shape. It offers a new sensory experience, with a refreshing aftertaste as if one were eating it 'fresh.'
The rare 'Yamaoka fine agar' is produced in the Yamaoka district of Ena City, Gifu Prefecture, using 100% domestic red algae, crafted carefully in a natural environment with significant temperature variations. This delicate agar is paired with 'peeled bean paste' made from Hokkaido adzuki beans, which are carefully peeled before cooking. The refined sweetness, combined with the clarity of rock sugar, enhances the transparency of the agar, creating a unique taste that is both 'light yet deep.'
Okame-do believes that 'Japanese sweets can be freer.' To appeal to younger generations, they have focused on texture, flavor, and appearance, evolving the experience of eating traditional sweets. Preserving tradition while reconstructing Japanese sweets with new sensibilities—this is the 'evolving Japanese confectionery' that Okame-do aims to achieve.
[Product Overview]
Product Name: Gokujo Mizu Yokan Seseragi
Price: 450 yen (tax included)
Sales Period: Summer only
Sales Channels: Okame-do direct stores (Toyohashi city), official online shop
Storage: Refrigeration recommended
[Company Overview]
Founded in 1950, Okame-do is a traditional confectionery shop based in the East Mikawa region of Aichi Prefecture. In recent years, it has been actively involved in collaborative products, including the 'Black Thunder Anmaki,' and creative challenges based on the theme of 'Japanese sweets x playfulness.'
FAQ
お亀堂の『極上水羊羹 せせらぎ』の特徴は何ですか？
口に入れた瞬間に消える“生食感”と、なめらかでみずみずしい口どけが特徴です。岐阜県産の希少な天然糸寒天「山岡細寒天」と、北海道産小豆を丁寧に皮むきした「皮むき餡」を組み合わせています。
『極上水羊羹 せせらぎ』はどこで購入できますか？
愛知県豊橋市内のお亀堂直営店各店と、公式オンラインショップにて購入可能です。
『極上水羊羹 せせらぎ』の価格と販売期間は？
価格は450円（税込）で、夏季限定の商品です。
株式会社お亀堂とはどのような企業ですか？
1950年創業の愛知県豊橋市に本社を置く老舗和菓子店です。伝統を守りつつ、ブラックサンダーあん巻きなどのコラボ商品や新しい和菓子の開発など、「進化する和菓子」を追求しています。
『せせらぎ』をより美味しく食べるには？
冷蔵で冷やしてお召し上がりいただくことで、より一層なめらかな口どけをお楽しみいただけます。