July 3 (Fri) Premiere! New Friday Drama "Shimobe no Oujisama" Starring Fumiya Ogawa (BUDDiiS) & Itsuki Seto, POP UP SHOP to be held in Shibuya from August 14, 2026 (Fri) & Original Goods to be Sold!

TOKYO MX (Tokyo Metropolitan Television Co., Ltd.) will broadcast the new Friday drama "Shimobe no Oujisama," starring Fumiya Ogawa (BUDDiiS) and Itsuki Seto in a dual lead role, every Friday from July 3, 2026, at 11 PM.

It has been decided that a POP UP SHOP will be held and original goods will be sold.

© Tatsumoto Mio / Cmoa Comics © TOKYO MX

This is a live-action drama adaptation of the popular BL comic by Tatsumoto Mio, which has surpassed 2 million downloads. A love story depicting the master-servant relationship of 10 years between a man who once reigned like a "prince" and the "servant" who continued to obey him, with their social positions reversed.

Naoya Goto (Fumiya Ogawa), the son of a company president, skilled in both academics and sports, and at the top of the school hierarchy, and Takaaki Sato (Itsuki Seto), who was routinely used as a errand boy by Naoya and was at the bottom of the social ladder as an "introvert." Takaaki continued to obediently follow Naoya's unreasonable demands. Ten years have passed, Naoya failed in company management and lost everything, becoming unemployed. Meanwhile, Takaaki has achieved success as the young president of a venture company, and their social positions have completely reversed... yet Takaaki continues to serve Naoya like a "servant" by his side.

POP UP SHOP to be held at MEDICOS SHOP Shibuya!

From August 14, 2026 (Fri), the "Shimobe no Oujisama" POP UP SHOP will be held at MEDICOS SHOP Shibuya! In addition to selling original goods, the venue will also feature panel displays.

Furthermore, products sold at the venue will be available for post-event mail order starting at noon on August 27, 2026 (Thu). Details on products and benefits will be released soon. Please do not miss this opportunity!

【Event Page】 "Shimobe no Oujisama" POP UP SHOP

https://medicos-e.net/newsdetail/shimopuri/

【X】 Medicos Entertainment_General

https://x.com/medicos_et_02

【Event Period】 August 14, 2026 (Fri) - August 26, 2026 (Wed)

【Venue】 MEDICOS SHOP Shibuya (MAGNET by SHIBUYA109, 5th Floor)

※MEDICOS SHOP Shibuya is not located within SHIBUYA109. It is on the 5th floor of MAGNET by SHIBUYA109. Please visit us without getting lost during the period.

Live stream on Instagram & "Tunk" Official Channel from 9 PM today, June 30 (Tue)!

Starting around 9 PM today, June 30 (Tue), Fumiya Ogawa (BUDDiiS) and Itsuki Seto will be live-streaming on the program's official Instagram and the "Tunk" official channel. We will share impressions of the first episode preview screening held today, highlights of the first episode, and a variety segment only available on the official channel. Please join us on Instagram and the official channel.

<Schedule>

Around 21:00~ Instagram Live

▼Drama Official Account (@mx_dramania)

https://instagram.com/mx_dramania/

Around 21:15~ Live stream on the "Shimobe no Oujisama" Official Channel within "Tunk"

▼"Shimobe no Oujisama" Official Channel

https://tunku.jp/mx_dramania/

◆Program Overview

※The following content may be subject to change due to circumstances. Please understand in advance.

【Title】 Shimobe no Oujisama

【Broadcast Date and Time】 ■TOKYO MX

Starting July 3 (Fri) Every Friday 23:00-23:30 <TOKYO MX1>

Gunma TV

Starting July 23 (Thu) Every Thursday 23:00-23:30

Tochigi TV

Starting July 28 (Tue) Every Tuesday 23:30-24:00

TVI (Television Iwate)

Starting August 2 (Sun) Every Sunday 25:25-25:55

【Cast】 Fumiya Ogawa (BUDDiiS), Itsuki Seto, Taiya Fujibayashi, Kairi Shimizu, Satoshi Yamanaka

【Opening Theme Song】 BUDDiiS "Henai Syndrome"

(SDR Inc. / Sony Music Labels Inc.)

【Ending Theme Song】 Chakura "Kimi no Namae wa Natsu no Kigo" (UNIVERSAL SIGMA)

【Original Work】 Tatsumoto Mio "Shimobe no Oujisama" (Cmoa Comics)

Special Site: https://www.cmoa.jp/special/feature/260525_shimobe/

【Script】 Hiroko Kanasugi

【Director】 Takehiro Shindo, Daisuke Matsuo

【Music】 Koji Endo

【Production Company】 Video Planning

【Production & Copyright】 TOKYO MX

【Streaming】 Free missed episode streaming on TVer, Exclusive unlimited streaming on FOD

【Official HP】 https://s.mxtv.jp/drama/shimopuri/

【Official SNS】 ▼X (@mx_dramania)

https://x.com/mx_dramania

▼Instagram (@mx_dramania)

https://www.instagram.com/mx_dramania

▼TikTok (@mx_dramania)

https://www.tiktok.com/@mx_dramania

【Official Hashtag】 #しもプリ