SNS-Popular Wooden Educational Toy "Dumbbell Bell" Gets New Specification. "Natural" with Natural Oil Finish Born from Challenge of Procuring Raw Materials Domestically, Considering International Situation, Newly Added to Lineup

Ficelle Co., Ltd. (Gamagori City, Aichi Prefecture), which develops the baby and maternity goods brand "10mois (Dimowa)", will launch "Natural", a natural oil finish that utilizes the texture of the material as it is, as a new lineup for the wooden educational toy "Dumbbell Bell", which is gaining attention on SNS with posts like "The baby is holding a dumbbell".

The core of this update is the switch to a "zero paint" specification. Moving away from reliance on overseas paints, they have adopted a natural oil coating that does not use any harmful substances or paints. In addition to the 4 pastel-colored versions that allow enjoyment of gentle hues, a natural color that allows direct feeling of the beauty and warmth of the wood grain has been newly introduced. The lineup has been expanded to allow selection according to room interior and preferred style.

New Color "Natural"

Natural Beauty of Wood Grain

Engrave Name and Birthday

Birth Weight as a Commemoration of Birth

What is "Dumbbell Bell": A Long-Selling Product Born from the Cuteness of Baby x Dumbbell

Dumbbell Bell is a wooden rattle shaped like a dumbbell. Giving a small hand a wooden toy that looks just like a real dumbbell. The unique sense of relaxation that makes you smile just by doing so is the greatest appeal of "Dumbbell Bell". When shaken, it makes a gentle bell sound that resonates softly even to the ears of a newborn baby with delicate eardrums. It also promotes growth by stimulating the baby's curiosity through "Baby Training" tailored to their age.

There is also a name-engraving type where you can engrave the birth weight as a commemoration of birth, and it can be displayed as an interior decoration in the room and enjoyed for a long time even after the baby grows up.

Since its launch in 2019, it has been a representative long-selling product of 10mois, with posts on SNS such as "Baby at the gym" and "The sense of relaxation is irresistible!" becoming a topic of conversation.

Background of Development: The "Support for Japanese Child-Rearing" Manufacturing Aimed for by 10mois

In recent years, situations where changes in the international situation, such as tensions surrounding the Red Sea and the Strait of Hormuz, directly affect raw material procurement networks have been increasing. Ficelle Co., Ltd. has taken these "unpredictable global situations" not as a temporary cost issue, but as an opportunity to reconsider the very way of manufacturing. The switch to a natural oil coating based on domestic standards, away from reliance on overseas paints, is not solely for the purpose of avoiding procurement risks. This is because they believe that further enhancing the safety of babies and continuously selecting materials with low environmental impact is a responsibility to the environment that will be passed on to the next generation.

For over 40 years since its founding, Ficelle Co., Ltd., which has been involved in the creation of baby and maternity goods in Gamagori City, Aichi Prefecture, has imbued the brand name "10mois (Dimowa)" with the desire to make the time spent with a baby comfortable and happy, as the French word "10 months" implies. By continuing to pursue manufacturing that is grounded in safety, environmental consideration, and quality control under a domestic system, in addition to making people smile with cuteness, they aim to remain a brand that "supports Japanese child-rearing" from now on.

Product Overview

Product Name

Dumbbell Bell / Name-Engraved Dumbbell Bell

Brand

10mois (Dimowa)

Price

Dumbbell Bell ¥2,420 (tax included)

Name-Engraved Dumbbell Bell ¥3,740 (tax included)

Color

Natural

Material

Natural wood

Target Age

0 months and up

Size

Approx. 13.1 x 4.3 cm

Release Date

End of August 2026

Sales Locations

10mois Official Online Shop, directly managed stores, and authorized retailers

See "Dumbbell Bell"

About "10mois (Dimowa)"

10mois (Dimowa) is a brand of baby and maternity goods developed by Ficelle Co., Ltd., established in 1996. 10mois is French for 10 months. The name was chosen with the hope that the ten months and ten days until the birth of a new life will be spent comfortably and happily. Valuing things that truly make users smile, they operate 8 directly managed stores nationwide, including a flagship store in Aoyama, Tokyo, and department stores, in addition to their official online shop (https://10mois.com).

See 10mois Official Website

Company Overview

Company Name

Ficelle Co., Ltd.

Location

22-9 Miyukicho, Gamagori City, Aichi Prefecture

Established

March 22, 1996

Business Activities

Planning, development, wholesale, and sales of baby goods, children's goods, interior雑貨, furniture, and bedding. Patisserie business

10mois Official Online Shop

https://10mois.com/

Official Instagram

https://www.instagram.com/10mois_official/

Official Website

https://www.ficelle.co.jp/

For inquiries regarding this release, please contact the public relations contact below.

Ficelle Co., Ltd. Public Relations Representative

(Inquiries: press@ficelle.co.jp / 0533-56-2765)