Fusion of Kasukabe's Traditional Crafts and Latest AI. 'Warlord's Oshie Hagoita', which Destroys Evil and Brings Fortune 365 Days a Year, is Newly Released, Transcending Traditional Boundaries.

Support Marketing Service Co., Ltd. (Location: Kasukabe City, Saitama Prefecture; Representative Director: Shinichi Arakawa) announces the release of the "Samurai Series" and "Warlord Series" Oshie Hagoita, new products that combine AI technology with traditional Japanese crafts.

This product adopts the design of an originally trademarked character, "Pocha-chara," generated by the latest AI, while inheriting the traditional techniques of Kasukabe that have continued since the Edo period. The adorable yet powerful warlords have been reborn as guardian items that blend into modern lifestyles, "warding off evil and bringing good fortune," through innovative AI designs and the handiwork of craftsmen. We present new possibilities for traditional crafts to younger generations and overseas markets.

Sengoku Warlords Gather on Hagoita

Development Background: A "Revolution" in Traditional Crafts

Kasukabe City is known as a "production center of Hagoita," and its technique is certified as a traditional handicraft designated by Saitama Prefecture. Hagoita has been popular since ancient times as a lucky charm to "ward off evil," but in recent years, the age of the purchasing demographic has been increasing.

Therefore, to convey the appeal of traditional Japanese techniques to younger generations and people overseas, we utilized the latest technology, AI. We have launched new series: the "Samurai Series (Trademark App 2025-138805)," the "Warlord Series (Trademark App 2025-138806)," and the adorable "Pocha-chara (Trademark App 2026-24696)."

By having skilled craftsmen breathe life into innovative designs drawn by AI using a three-dimensional technique called "Oshie," new technology and ancient skills are fused, creating unprecedented value.

Handicraft by skilled craftsmen / Face part production / Body part production / Parts assembly

Skilled craftsmen at the Kasukabe workshop reflect on this project as follows:

"It was the first attempt to overturn the fixed concepts of the doll industry, and as creators, there was a joy we had never experienced before. Of course, we made them with the same seriousness as always regarding the finished quality."

By using AI to expand the range of expression while keeping traditional techniques intact, we are opening up a new dimension as a craft.

Product Features

The Gap between "Pocha-chara" and "Warlord"

The introduction of AI has made it possible to realize innovative visuals that did not exist in traditional designs. It fuses the cuteness of "Pocha-chara" with the powerful "evil-destroying" force possessed by samurai and warlords. Traditional Oshie techniques add depth and warmth to the flat designs.

Pocha-chara: Takeda Shingen / Pocha-chara: Sanada Yukimura / Pocha-chara: Date Masamune / Pocha-chara: Oda Nobunaga

For the Boys' Festival (Tango no Sekku) and Birth Commemorations

This powerful appearance will deeply resonate with families' wishes as a new symbol of the "Tango no Sekku" in May, which prays for the healthy growth of boys, and as a commemorative gift to celebrate the start of a new life.

Unlike general festival dolls, Hagoita has no restrictions on "when to put it away." Due to its compact size 8 (24cm), it can be displayed anywhere as a lucky charm that brings good fortune all year round.

Oshie Hagoita: Takeda Shingen / Oshie Hagoita: Sanada Yukimura / Oshie Hagoita: Date Masamune / Oshie Hagoita: Oda Nobunaga

Product Overview

Series Name: Samurai Series / Warlord Series
Size: No. 8 (Height 24cm)
Price: 19,800 yen - 29,800 yen (tax included)
Lineup: 4 types (Takeda Shingen, Sanada Yukimura, Date Masamune, Oda Nobunaga)
Details URL: https://sms-g.co.jp/traditional-crafts/

About the Traditional Crafts Promotion Division (Kasukabe Workshop)

On August 1, 2025, we established the Traditional Crafts Promotion Division through a merger with "Sakata Co., Ltd.," a long-established company founded in 1974 in Kasukabe City, Saitama Prefecture, known for the "Takumi Ikkou" brand. We carry the mission of redefining the gorgeous and splendid Oshie techniques inherited from our predecessors with modern sensibilities and passing them on to the next generation.

Future Prospects

Currently, we are rolling out 4 warlords, but we plan to further expand the lineup in the future. Also, utilizing our track record of collaborating with the popular anime 'Girls und Panzer', we will actively proceed with fusion with other content, continuing to broadcast traditional Japanese crafts to the next generation and the world.

Support Marketing Service Co., Ltd.

Business Description: Leasing and sales of civil engineering and construction materials; sales of amphibious buggies; sales of caterpillar wheelchairs; renewable energy installation consulting; sales of training equipment; EV mobility sales (consulting); etc.
Representative Director: Shinichi Arakawa
Founded: April 2002
Established: April 2004
URL: https://www.sms-g.co.jp