The 4th Boom is Here!! Tamagotchi's 30th Anniversary x Pilkul 400 First Collaboration Realized! Popular Tamagotchi characters like Mametchi appear on 16 package designs! Limited quantity release. Campaign to win popular products also held simultaneously.

Nissin York Co., Ltd. (President: Kenji Maeda) will launch the "Pilkul 400 x Tamagotchi Let's Continue Together! Campaign" starting May 10, 2026 (Sunday), in collaboration with "Tamagotchi," which celebrates its 30th anniversary this year and is gaining momentum with the recent Heisei retro boom. This campaign will be held in conjunction with the limited-quantity release of new "Pilkul 400" and "Tamagotchi" collaboration packages starting May 11 (Monday). By purchasing eligible products and applying, a total of 505 people will win luxurious Tamagotchi goods, such as the "Nuipin Tamagotchi Paradise Complete BOX (12 types)" featuring 12 types of cute puffy applique embroidery, including Mametchi and Mimitchi, and the popular "Purinui Puchi" (Mametchi, Mimitchi, Kuchipatchi, Kuriten), which had some lineups temporarily sold out. In addition, all applicants will receive an original wallpaper image. There are a total of 16 types of collaboration packages. The eligible products include "Pilkul 400 65ml x 10" (Food for Specified Health Uses), "Pilkul 400 50% Sugar & Calorie Off 65ml x 10," "Pilkul 400 Iron 65ml x 10," and "Pilkul 400 Ca&V 65ml x 10." Popular classic Tamagotchi characters like Mametchi and Kuchipatchi, as well as newly discovered Tamagotchi characters like Myaoitchi and Irukatchi, will appear on all 16 package designs. https://www.pilkul.jp/cp26-400campaigns/ ■ About the "Pilkul 400 x Tamagotchi Let's Continue Together! Campaign" Tamagotchi was born in 1996, making 2026 its 30th anniversary. In recent years, influenced by the "Heisei Retro" and "Heisei Girls" boom, which has become a big topic mainly on social media, the popularity of Tamagotchi devices and related goods has reignited, especially among people in their 20s and 30s, and it is also being enjoyed by two generations of parents and children. This time, the first collaboration campaign between the increasingly popular "Tamagotchi" and "Pilkul 400" has been realized. The nostalgic Tamagotchi that children played with, and now children and parents who are newly enjoying Tamagotchi. The collaboration was realized with the desire for Tamagotchi fans, as well as two generations of parents and children, to incorporate the Pilkul 400 series, which contains live lactic acid bacteria NY1301 strain that reaches the intestines alive, into their daily routine, just like taking care of a Tamagotchi every day. We hope that by enjoying collecting these collaboration packages and drinking them deliciously, they will contribute to the daily health of families. By purchasing eligible products and applying, popular Tamagotchi goods will be won by lottery by a total of 505 people. https://www.pilkul.jp/cp26-400campaigns/ https://campaigns.pilkul400.jp/ 【Campaign Details】 ■ Application Period: May 10, 2026 (Sunday) 00:00 - June 20, 2026 (Saturday) 23:59 Receipt Validity Period: May 9, 2026 (Saturday) - June 20, 2026 (Saturday) *Eligible receipts are limited to those issued within the period. ■ Eligible Products: Pilkul 400 65ml x 10 Pilkul 400 50% Sugar & Calorie Off 65ml x 10 Pilkul 400 Iron 65ml x 10 Pilkul 400 Ca&V 65ml x 10 Apply with 3 purchases ■ How to Apply: Purchase 3 eligible products from the "Pilkul 400" series, enter the necessary information according to the instructions on the application screen, take a photo of your receipt, and upload the image to apply. ■ Prizes and Number of Winners: Nuipin Tamagotchi Paradise Complete BOX (12 types): 5 winners *Images are for illustration purposes only. This is a complete BOX of all 12 types of cute puffy applique embroidered Tamagotchi "Nuipin." It features popular classic Tamagotchi characters and newly discovered Tamagotchi characters appearing in the new "Tamagotchi Paradise." The back has a safety pin, making it a fun item that can be attached to various places. Main body size: Height approx. 75mm Characters: Mametchi, Mimitchi, Floweritchi, Myaoitchi, Jemitchi, Kuchipatchi, Irukatchi, Kawazutchi, Ahoropatchi, Mendakotchi, Mongatchi, Hohoitchi Apply with 1 purchase ■ How to Apply: Purchase 1 eligible product from the "Pilkul 400" series, and apply according to the instructions on the application screen.