Nipponseika Co., Ltd. (Headquarters: Chuo-ku, Osaka City; President and CEO: Hiroshi Yano) will launch new radio commercials in the Kansai region starting Saturday, July 4, 2026.
Details of the New Radio CMs
- Titles: Three 20-second commercials titled "Kansai Dialect," "Wrong Number Call," and "Koshien Stadium"
- URL: https://www.nipponseika.co.jp/info/1858/
- Broadcast Start Date: From July 4, 2026 (Saturday)
- Stations: Kiss FM KOBE, FM OSAKA, α-Station FM-KYOTO
- Broadcast Area: Kansai region
- Broadcast Times: Immediately after the 12:00 noon time signal every Saturday (simulcast across all three stations during the 'Saturday Junction' program), plus spot broadcasts between 7:00 and 19:00
Background of Each CM Production
- Kansai Dialect: As a chemical manufacturer specializing in phospholipids used in cosmetics and pharmaceuticals, the company aims to strengthen recognition of the slogan 'When you think of phospholipids, think Nipponseika*'.
- Wrong Number Call: Since 'Nipponseika' is often mistaken for a confectionery company, the catchphrase 'It's not sweets, it's chemistry!' aims to clarify its identity as a chemical enterprise.
- Koshien Stadium: This spot highlights Nipponseika as a historic chemical company established in 1918, approaching its 110th anniversary in 2028.
* 'When you think of phospholipids, think Nipponseika' is a registered trademark of Nipponseika Co., Ltd.
Nipponseika Co., Ltd.
**Company Overview** - Headquarters: 10F, Nipponseika Building, 2-4-9 Bingo-machi, Chuo-ku, Osaka City, Osaka Prefecture - President: Hiroshi Yano - Listing: Tokyo Stock Exchange Prime - Capital: 5.93322 billion JPY - Founded: February 1918 - Business: Manufacturing and sales of functional and hygiene products; real estate leasing - Website: https://www.nipponseika.co.jp/ - Official Instagram: https://www.instagram.com/nfc_corporate_official/
FACT BOX
- Source: PR TIMES
- Category: キャンペーン