Event Report: Fun Learning About 'Heat Acclimation & Heat Care' – Hands-On Event with Parasols and Sunscreen Held in Shizuoka

Japan Healthmate Co., Ltd. (Headquarters: Shizuoka City, Shizuoka Prefecture; President & CEO: Ikuhiro Shiraishi), which develops skincare and makeup items focusing on 'natural gels' that are gentle on the skin and bring out natural beauty, is working on proposing 'heat care' to protect oneself from the burden of heat and ultraviolet rays.

As part of this initiative, on May 26, 2026, at the Emuarl Lab operated by the company, they co-hosted a hands-on event with Fujitaya Co., Ltd., a specialty store for umbrellas and rain goods celebrating its 107th anniversary, themed around pre-summer self-care starting with 'parasols and sunscreen.'

Based on the theme of 'heat acclimation' promoted by the Japan Meteorological Agency, the event was designed for participants to learn knowledge and selection methods for protecting themselves from heat and UV rays while actually experiencing them. Four participants attended, and the atmosphere was warm and conversational, like a roundtable discussion, with questions and conversations flowing throughout.

　Overview of the Event

Event Name

Fujitaya × Emuarl Lab Pre-Summer Self-Care Starting with 'Parasols and Sunscreen'

― Heat Measures and Heat Care to Consider Now ―

Date and Time

May 26, 2026 (Tuesday) 13:00-15:00

Location

Emuarl Lab (4F, Emuarl Building, 2-2-12 Mabuchi, Suruga-ku, Shizuoka City)

Participation Fee

500 yen

Number of Participants

4

Co-host

Fujitaya Co., Ltd.

Theme

Heat Acclimation, Heat Care, UV Protection

Content

・About heat acclimation

・How to choose a parasol

・How to choose sunscreen

・Experience with parasols of different heat-shielding rates

・Sunscreen application check using a black light

　Event Atmosphere

On the day, a total of four people participated: two in their 70s and two in their 30s.

Although there was an age gap of almost a parent-child difference, questions and impressions flew across generations, and the event progressed in a roundtable-like atmosphere rather than a lecture.

There were many comments like 'I didn't know that' and 'That's the first time I've heard that,' making it a fun and educational time through experience.

The most exciting topic about choosing a parasol was the 'heat-shielding rate'

First, Fujitaya-san introduced information about sunlight and key points for choosing a parasol.

Participants were particularly surprised to learn that while UV cut rate and light shielding rate are high for many parasols, the 'heat-shielding rate,' which is related to heat protection, varies by product.

Upon hearing that the performance to prevent heat is called the heat-shielding rate, voices were raised saying, 'I didn't know that!' and 'I thought all parasols were the same.'

Also, since it can be difficult to compare heat-shielding rates between products, the topic of 'it's important to choose at a reliable specialty store' also sparked discussion.

Furthermore, when the topic came up that a silver lining on a parasol can make the face look brighter, like a reflector used in photography, comments such as 'I see! First time hearing that!' and 'That's good to know!' were heard, livening up the conversation from a uniquely female perspective.

New Discoveries in Choosing Sunscreen

Next, Emuarl Cosmetics Brand Manager Totsuka explained UV rays and sunscreen. When introducing the differences and selection methods of UV protective ingredients used in sunscreen, the participants listened with great interest.

It was also mentioned that in some overseas regions, sunscreens containing specific UV absorbers are regulated for coral reef protection.

Participants commented, 'I learned that for the first time' and 'I've never chosen from that perspective before.' This served as an opportunity to choose sunscreen not only for UV protection but also from the perspective of environmental consideration.

During the experience using a black light, participants checked the state of the sunscreen they had applied.

Areas of missed application were found around the jawline and neck, and comments such as 'I didn't apply as much as I thought' and 'I'll be more careful from now on' were heard.

　Survey Results

In the survey conducted after the event, all participants gave a rating of 'satisfied' or higher.

Participant Voices

'My way of choosing sunscreen and parasols, which I used without much thought, has changed.'

'I was neglectful of sun protection, so it was a good learning experience.'

'My knowledge of sunscreen has expanded.'

'I thought I should apply sunscreen properly even on cloudy days.'

　Future Plans

This was the first event held at Emuarl Lab, which started this spring.

Emuarl Lab will continue to hold hands-on events themed around self-care that can be continued naturally in daily life, rather than strenuous beauty routines.

Also, the fact that it became a 'roundtable-like place' where participants could freely ask each other questions and share learning was a big step for Emuarl Lab.

We would be happy if this event served as an opportunity for the participants to think, 'Let's take a little more care of myself.'

Note: The next Emuarl Lab event is a yoga event scheduled for June 23, 2026.

　About Fujitaya

Fujitaya Co., Ltd. was founded in 1919 and is celebrating its 107th year this year. It is a specialty store for umbrellas and rain goods in Shizuoka Prefecture.

In addition to its own brand, it handles products from over 20 manufacturers and operates a select shop for umbrellas and rain goods, which is rare nationwide.

Company Name: Fujitaya Co., Ltd.
Location: 2-8-18 Shofu, Aoi-ku, Shizuoka City, Shizuoka Prefecture
President: Michikazu Fujita
URL: https://fujitaya.jp/

　Company Overview

Japan Healthmate Co., Ltd. (Emuarl Cosmetics)

Location: 2-2-12 Mabuchi, Suruga-ku, Shizuoka City, Shizuoka Prefecture 422-8063

President & CEO: Ikuhiro Shiraishi

Company Profile: https://store.emuart.jp/pages/company

Emuarl Cosmetics Official Online Shop: https://store.emuart.jp/