Nippon TV's Official TikTok Short Drama 'Mainichi Hanikamu Bokutachi wa.' to Air on Terrestrial TV!

Nippon Television Network Corporation (Headquarters: 1-6-1 Higashi-Shimbashi, Minato-ku, Tokyo; Representative Director, President and Executive Officer: Hiroyuki Fukuda; hereinafter, Nippon TV)'s official short drama 'Mainichi Hanikamu Bokutachi wa.' will collaborate with Earth Pharmaceutical Co., Ltd. (Headquarters: 2-12-1 Kanda Tsukasa-cho, Chiyoda-ku, Tokyo; Representative Director, President and CEO: Katsunori Kawabata; hereinafter, Earth Pharmaceutical)'s mouthwash 'Mondahmin'. As an initiative spanning TV and SNS, a short drama linked to Nippon TV's mini-program and TikTok will be broadcast and distributed.

'Mainichi Hanikamu Bokutachi wa.', which depicts "moments that make you shy" and has gained support mainly among Generation Z, and 'Mondahmin', which accompanies daily oral care habits. By collaborating these two brands, we will deliver a warm short drama that captures casual conversations, distances, and moments that make you smile within a family.

■ Work Overview

The protagonists of this story are a family of four: a father, a mother, a responsible university student older sister, and a mischievous high school student younger sister. Each family member lives their daily life at a different rhythm, sometimes clashing, sometimes laughing together, and connecting through their ordinary routines. The awkwardness, slight embarrassment, and sudden kindness that arise precisely because they are family – these "shy" moments will be delivered as an omnibus-style short drama.

■ Release Schedule

▼Mini-program – Broadcast on Nippon TV (Kanto local)

・April 5 (Sun) 9:57 PM ~

・April 12 (Sun) 9:54 PM ~

▼TikTok

・April 4 (Sat): 9:00 AM ~ (scheduled)

・April 5 (Sun): 9:00 AM ~ (scheduled)

・April 11 (Sat): 9:00 AM ~ (scheduled)

・April 12 (Sun): 9:00 AM ~ (scheduled)

-Distribution channel: 'Mainichi Hanikamu Bokutachi wa.' official TikTok account

https://www.tiktok.com/@maihani.4

About the short drama 'Mainichi Hanikamu Bokutachi wa.'

A short drama series produced by Nippon TV with the concept of "moments that make you shy" (commonly known as "Maihani"). Various characters are played by unique actors, delivering stories that allow viewers to experience "bright love that makes your heart flutter" and "trivial but memorable daily life" that might have happened. The series boasts over 2.6 billion total SNS views and an average of 4.5 million TikTok views, making it an account recognized by one in three Gen Z individuals.

For questions and consultations, please contact us via direct message on the account.

▼TikTok

https://www.tiktok.com/@maihani.4

▼YouTube

https://www.youtube.com/@maihani.4

▼Instagram

https://www.instagram.com/maihani.4/

About VIRAL POCKET

VIRAL POCKET is a new organization launched by Nippon TV, specializing in smartphone-era content, primarily vertical videos. It has developed numerous hit contents such as the short drama 'Mainichi Hanikamu Bokutachi wa.' with over 2.6 billion total SNS views, and the short variety show 'Chokotto Party' popular among Gen Z. It handles everything from in-house content development to content production in collaboration with companies, and SNS marketing support. By combining the planning and production capabilities of a TV station with sensitivity to Gen Z, we will co-create the "next entertainment" from both cultural and business perspectives.

◆Website: https://viralpocket.jp

About Mondahmin

Product Name: Mondahmin Premium Care Gold Mint

Sales Name: Medicinal Mondahmin D-4

Classification: Quasi-drug / Mouthwash

Efficacy/Effect: Prevention of tooth decay occurrence and progression, gingivitis prevention,

bleeding prevention, plaque adhesion prevention, bad breath prevention, oral cavity purification, oral cavity refreshment

Active Ingredients: Cetylpyridinium

chloride hydrate, Tranexamic acid,

Dipotassium glycyrrhizinate

Content: 1000mL (※)

Price: Open