Shibuya Italian Restaurant "Monterosso" Launches Afternoon Tea for "Oshi Katsu" Fans with Customizable "Oshi Color" Drinks

Italian restaurant "Minatomachi no Italian Monterosso" (Shibuya-ku, Tokyo / Operated by Nikken Lease Kogyo Co., Ltd.), which features fresh seafood directly from a wholesale fish market and herbs from its own farm, will begin offering "Oshi Katsu Afternoon Tea: Set with 7 Color Drink Choices & 20 Types of Cafe Drinks (All-You-Can-Drink)" (3,000 yen including tax) from July 6, 2026 (Mon) for fans who enjoy "oshi katsu" (supporting one's favorite idol/character).

In recent years, a culture has spread among many fans where they cherish the "image color" assigned to their "oshi" and coordinate their belongings and surroundings in their "oshi's" color. A new form of "oshi katsu" is gaining popularity, where fans bring their "oshi's" acrylic stands and trading cards, and enjoy taking photos with food and drinks matched to their "oshi's" color.

This afternoon tea allows customers to choose the color of the ribbon to decorate their stand, as well as a "colored drink" from their "oshi's" image color. You can enjoy taking photos with your acrylic stands, trading cards, plush toys, and can badges alongside these colorful drinks.

"Oshi Katsu" and "Nun Katsu" Grow into Major Markets

"Oshi katsu" is spreading across all generations and has now grown into a major market. The "oshi katsu" population is estimated to be around 14 million people, with a market size of approximately 3.5 trillion yen, and an average annual spending per fan of about 210,000 yen*, making it a rapidly growing new consumption pattern.

*Source: Oshi Katsu Research Institute "3rd Oshi Katsu Status Survey"

"Nun katsu" (enjoying afternoon tea) is also expanding. The afternoon tea market is estimated to be around 265.2 billion yen nationwide (JMR Life Research Institute). Even several years after being nominated as a buzzword in 2022, interest remains high, and the way people enjoy it is deepening from "photo opportunities" to "quality of experience."

Amidst this growing trend, "Minatomachi no Italian Monterosso" has seen many customers bring in their "oshi's" merchandise to enjoy, receiving positive feedback.

In response to this popularity, we have prepared a new menu that includes "colored drinks" that can be chosen from the "oshi's" image color.

Afternoon Tea to Enjoy with Your "Oshi Color"

We have planned this menu so that you can fully enjoy a moment of welcoming your "oshi" as the main star at your table, taking photos, and chatting. The newly offered colored drinks are finished colorfully with fresh fruits, herbs, and ice, making them visually appealing.

Please enjoy your time surrounded by your favorite things, arranging acrylic stands, trading cards, and taking photos while chatting.

Afternoon Tea Details

The menu includes a selection of exquisite dolci such as "sfogliatella," a Neapolitan pastry, and seasonal fruits, as well as light savories.

- Choice of Ribbon: You can choose from 7 colors for the ribbon to decorate your stand.

- Choice of Colored Drink: You can choose one color from a total of 7 colored drinks.

Red: Strawberry / Orange: Orange / Yellow: Pineapple / Green: Kiwi / Light Blue: White Peach / Purple: Blueberry / Pink: Pink Grapefruit

Menu Name: Oshi Katsu Afternoon Tea: Set with 7 Color Drink Choices & 20 Types of Cafe Drinks (All-You-Can-Drink)

Start Date: July 6, 2026 (Mon) from 3:00 PM

Price: 3,000 yen (including tax)

Serving Time: 3:00 PM - 5:00 PM / Reservations required by the day before

Reservations: Official Website (https://monterosso.jp/reservation/)

OZmall (https://www.ozmall.co.jp/restaurant/9865/)

Tabelog (https://tabelog.com/tokyo/A1303/A130301/13296502/party/)

Hot Pepper Gourmet (https://www.hotpepper.jp/strJ003828090/course/)

Gurunavi (https://r.gnavi.co.jp/8a844srp0000/)

Notes: One colored drink per person.

Store Information

Store Name

Minatomachi no Italian Monterosso

Location

Shuto Cine Tower B1F, 2-6-17 Dogenzaka, Shibuya-ku, Tokyo

Access

Directly connected to Exit A1 of Shibuya Station on the Tokyu Toyoko Line, Tokyu Den-en-toshi Line, and Tokyo Metro Lines / Approximately 1 minute walk from the Hachiko Exit of JR Shibuya Station (TOHO Cinemas Shibuya B1F)

Business Hours

11:00 AM - 10:30 PM (Cafe 3:00 PM - 10:30 PM / Last Order 9:30 PM)

Seating Capacity

80 seats (All seats non-smoking)

Reservations and Inquiries

03-5458-7065

Web

https://monterosso.jp/ / Instagram: @monterosso_shibuya

Nikken Lease Kogyo Co., Ltd. Company Profile

Location: 2-11-73 Yawata-cho, Higashikurume-shi, Tokyo

Representative: Masakatsu Sekiyama

Established: November 10, 1967

Business Activities: Comprehensive leasing and rental of temporary construction materials, housing equipment, logistics equipment, and nursing care products; restaurant business, etc.

URL: https://www.nrg.co.jp/nikkenlease/

Contact for Inquiries Regarding This Matter

Nikken Lease Kogyo Co., Ltd. [Attn: Sasaki, Business Development Department]

TEL: [03-6703-8761] / E-mail: [n-restaurant@nrg.co.jp]