Premium Viewing Experience "Miyabi Yabi" Launches for Awa Odori 2026

~Offering a Special 100-Minute Experience Featuring Performances by Renowned Groups, Shinmachi River Cruises, Dining, and SS-Seating at Aibahama Performance Plaza~

June 29, 2026

The Awa Odori Future Connection Executive Committee (Tokushima City, Tokushima Prefecture) will launch a special program titled "Miyabi Yabi – Riverside Premium Seats" during the 2026 Awa Odori festival, aiming to showcase new attractions of Awa Odori, promote its sustainable development, and enhance visitor satisfaction.

"Miyabi Yabi" is a premium viewing plan offering an exclusive, serene space by the river at Shinmachi Pier, allowing guests to fully experience Awa Odori with all five senses, away from the festival bustle.

Guests will enjoy close-up views of performances by renowned dance groups, commemorative photo opportunities with dancers, a cruise on the Shinmachi River via electric boat HARMO, dining, and unlimited drinks. The package also includes an SS seat ticket to the Aibahama Performance Plaza, creating an unprecedented, exceptional experience.

This limited-time program is designed for those seeking a deeper, more refined way to enjoy Awa Odori—ideal for corporate hospitality, incentive programs, or special moments with family and friends.

Overview of "Miyabi Yabi – Riverside Premium Seats"

Event Period

August 12 (Wed) – August 15 (Sat), 2026

Venue

Shinmachi Bridge Riverside Pier, Tokushima City

Available Sets

Limited to 5 sets per session (two sessions per day, total 10 sets daily)

Pricing

495,000 JPY per set (tax included)

Capacity

Up to 5 guests per set

Duration

100 minutes *Guests may enter and exit freely within the allotted time.

Inclusions

• Exclusive riverside premium seating (100 minutes) • Performances by renowned Awa Odori dance groups • Commemorative photo session with dancers • Shinmachi River cruise aboard electric boat HARMO (approx. 10–20 minutes) • Hospitality by MC • "Miyabi Yabi" special bento box • Unlimited drinks (alcoholic and non-alcoholic beverages) • SS seat ticket to Aibahama Performance Plaza • Official THE AWAODORI souvenir goods

Lottery Application Details

Application Period

July 4 (Sat) 10:00 – July 12 (Sun) 23:59, 2026

For application methods and further details, please visit the official Awa Odori website.

The Vision Behind "Miyabi Yabi"

Awa Odori is a traditional cultural treasure that Tokushima proudly shares with the world.

"Miyabi Yabi" was conceived as a new style of festival viewing that leverages its unique riverside setting, integrating dance performances with interactions with dancers, scenic waterside views, dining, and river excursions—offering a holistic experience of Tokushima’s distinctive charms.

We hope this special program will create new value for Awa Odori and help convey the appeal of our region to a wider audience.

Inquiries

Awa Odori Future Connection Executive Committee

TEL: 088-678-5181

E-mail: info@awaodorimirai.com