Oral care brand "Mouth Pure" renews for its 20th anniversary

Kawamoto Sangyo Co., Ltd. (Head Office: Chuo-ku, Osaka; President and CEO: Makoto Fukui), which handles medical and sanitary materials, nursing care products, childcare products, and industrial products, will renew its brand logo and package design for its oral care brand "Mouth Pure" and sequentially launch renewed products from July 2026.

Mouth Pure has developed a wide range of products, including oral care sponges, oral care gels, and oral care sprays, as a brand that supports oral care for the elderly and those requiring nursing care.

To celebrate the brand's 20th anniversary in 2026, the brand logo and package design for all SKUs will be renewed with the concept of "Enjoyable, Comfortable Oral Care." This will enhance brand consistency and visibility, evolving it into a brand that is easier to choose and use. Please note that there are no changes to the quality or basic performance of the products.

[Background of the Renewal]

Since its launch in 2006, Mouth Pure has supported oral care for the elderly and those requiring nursing care through products such as oral care sponges.

In recent years, awareness of the importance of oral care has been growing, and there is an increasing demand for more appropriate and sustainable oral care in medical and nursing care settings. Meanwhile, the market offers a diverse range of products, increasing opportunities for product selection.

While Mouth Pure has expanded its lineup to meet the needs of the field, the brand logo and package design had not undergone significant changes for many years, leading to challenges in conveying the distinct features of each product and the brand's overall consistency.

Therefore, to better express the brand concept of "Enjoyable, Comfortable Oral Care" on the occasion of the brand's 20th anniversary in 2026, the brand logo and package design will be renewed.

Through this renewal, we aim to deliver oral care as something more familiar and comfortable, while supporting both caregivers and care recipients.

[Brand Concept]

"Enjoyable, Comfortable Oral Care"

Mouth Pure aims to make oral care not just a routine task, but a comfortable experience for both caregivers and care recipients. We strive to improve the oral care environment and extend healthy lifespans for those receiving care, while also reducing the burden on caregivers and supporting the creation of an environment where smiles naturally emerge.

[Renewal Highlights]

Renewal to a New Logo Expressing the Brand's Vision

While inheriting the trust and approachability cultivated since the brand's inception, the design has been renewed to be simpler and more visually appealing. By refining the design while retaining the original image, we express reliability and friendliness. Additionally, the words "Oral Care" were removed from the logo, acknowledging the increased recognition of oral care in recent years.

Renewed Package Design Enhances Brand Consistency and Ease of Selection

A unified design across the entire brand has been adopted to increase the recognition of the Mouth Pure series.

Each product features graphics that evoke oral care steps and usage scenarios, visually representing the product's role. Furthermore, by organizing information in a simple layout, the design has been refreshed to make it easier to intuitively select the necessary product. The back of the packaging provides a clearer organization of usage scenarios and methods, making it easier for first-time users to understand the product's features and how to use it.

We aim to be an oral care brand that is easier to find and choose in nursing care sections of stores and in medical/nursing care settings.

*Images are for illustrative purposes.

[Launch Overview]

Start of Transition: Sequentially from July 2026

Target Products: All SKUs in the Mouth Pure series

Changes: Brand logo and package design

*Product quality, performance, and basic specifications remain unchanged (excluding some minor specification improvements).

[About Mouth Pure]

Mouth Pure is a brand that supports oral care in medical and nursing care settings.

It offers products such as oral care sponges, oral care gels, and oral care sprays, contributing to oral hygiene and moisture maintenance by leveraging the quality and know-how accumulated over more than 110 years as a manufacturer of medical and sanitary materials since its founding. We continue to develop products aimed at reducing the burden on both caregivers and care recipients and achieving comfortable care.

[Company Profile]

Company Name: Kawamoto Sangyo Co., Ltd.

Location: Tanimachi Building, 2-6-4 Tanimachi, Chuo-ku, Osaka, Osaka Prefecture

Representative: Makoto Fukui, President and CEO

Founded: August 6, 1914 (Taisho 3)

Established: January 6, 1931 (Showa 6)

Number of Employees: 305 (Consolidated)

Business Activities: Manufacturing and sales, and procurement and sales of sanitary materials, medical supplies, pharmaceuticals, nursing care products, childcare products, safety and protective equipment, apparel, etc.

URL: https://www.kawamoto-sangyo.co.jp